Lei: Afraid of falling behind, nap can not continue

Lei as China's IT industry, one of the first batch of programmers, less than 30 years old to become the general manager of Jinshan Software, but also founded the first domestic network of Electronic Business Excellence, 2007 began to invest in the angel, in the Chinese Internet industry to form a "Lei department" company Group. It is such a person who seems to be successful in the outside world, after the age of 40 began to start a new company-millet technology, because Lei has never forgotten the dream of 18 years old-to build an international first-class enterprise. He once said that people because of the great dream, now millet rely on the dream as a driving force, is at an amazing speed towards a great company.

Many times a book can affect a person's life, lei 18 years old in the University library read the "Fire of Silicon Valley", let him know that the founder of Apple Steve, but also inspired his heart on the entrepreneurial factors, to do a first-class enterprise like Apple, this became Lei's biggest dream.

Not graduating from college, Wan Yuan.

I was the computer department of Wuhan University in 1987, and Wu was one of the first universities in the country to set up computer science departments. In high school, I did not think of future as a programmer, into the university to choose a computer as a professional, because I am a good friend of China computer department, in order to and this friend have more common language, I also chose the computer department.

In my impression, many celebrities are famous in the university, I also want to use the university's opportunity to prove my excellent. I had the habit of napping, but see a classmate do not take a nap to read, the habit of the NAP to get rid of. I am particularly afraid of falling behind, I am afraid that if I fall behind, I will not catch up, I am not a good person to survive in adversity. I will first think of a thing very thoroughly, the purpose is not to let myself into adversity, I was the first to make myself invincible, then, the people to start.

After studying for some time, I found myself particularly fond of writing programs, computers are far less complex. If your program is well written, you can have a good relationship with your computer and direct your computer to do what you want to do. When you are sitting in front of the computer, you are in your own kingdom of the cruise, such a day is simply a heavenly day.

I learned computer from the "bubble Room" began, at that time the school computer is few, I will soak in the engine room every day, if someone does not arrive in class, I will go to use the computer which is empty out, if someone does not understand, I take the opportunity of the guidance to use a computer for a while;

Bubble room must be one hours before the door in front of the queue, the winter of Wuhan is not heating, very cold, but the room must wear slippers, so often cold straight shiver. Then I went too often, so that the computer room manager saw me, apart directly to the outside.

In my freshman year, I read a book in the library called the Fire of Silicon Valley. That book is a story about a bunch of young people in Silicon Valley, including jobs. Then I made up my mind to start a business. Sophomore summer, I and a friend formed a yellow Rose software group, wrote my first product software Bitlok 0.99.

I spent two years to finish all the credits, this course is more important, I have one-fourth of the class, that course is not important, I took one-eighth of the class. After the computer understands the essence, all things are simple. Computer is not a strong theoretical discipline, emphasizing the practice.

Junior, senior I basically help people write software, their own company, do some such things. Some media said that I became a millionaire in junior year, that is nonsense, when that time Wan Yuan is very rich, I am definitely Wan Yuan.

Do the right thing at the right time.

In the experience of Jinshan, excellent success, and then fade out of the public vision, Lei began to think about where the internet industry's next Typhoon mouth, only to find this typhoon mouth, his next venture to be more effective.

1991 University Graduation, I am very determined to Beijing to develop, I think Beijing than Wuhan, information to be well-informed a lot, the market is much larger. When other students chose Shenzhen and Guangzhou, said that there is good money to earn, I do not have the slightest heartbeat.

I was assigned to a research institute on the outskirts of Beijing. It was hard to imagine at the time that the salary earned in the first month of work was a few times more than that of a civil servant's father. However, I do not adapt to the atmosphere, every weekend always love to run to Zhongguancun.

This year's November 4, I will always remember this day, I met in a computer exhibition for Baijun (Jinshan Software founder), the day he was wearing a black plaid overcoat, tall and handsome, business card printed "Hong Kong Jinshan vice president." I was really shocked at that time, I think that is the symbol of success.

Not long ago, please baijun invited me to eat and invite me to join Jinshan, in early 1992, I became the 6th employee of Jinshan. Later the experience we all know, from the development manager to Zhuhai Jinshan vice President, and then to Jinshan General Manager, president, vice Chairman, 2007 Jinshan Software listing in Hong Kong, that year I 38 years old.

Jinshan after the listing, I feel tired, want to take a break, another reason is that I played a start-up period of the CEO, Jinshan then more need a listing after Yeh CEO. But I was sure that I would do something else.

In 2000 I led the creation of a network of excellence, the 2004 Network of Excellence sold to Amazon. After selling the network of excellence, I've been thinking about what is the Internet? Why did I spend 80% of the time on the Golden Hill only 20% to 30% of the growth, contrary to the network can achieve 100% growth?

The key question is a little more luck. The so-called luck, from a rational point of view, is the right time to do the right thing, is a strategic problem. To do business, why do we have to plant grass in the saline-alkali soil, rather than flying kites in the typhoon? Standing at the mouth of a typhoon, pigs can fly to heaven.

In 2005, I began to think about what would be a decisive force in the Chinese market in 5 years. It was the mobile internet, which was my conclusion 5 years ago. In order to verify their ideas, I began to focus on Angel investment, carrying a sack of cash to see who is doing mobile internet, the first one does not find a second, the second is not to find third place.

I invested in all the startups, the first is the friendship of friends, because I only vote for friends in principle. Second, I also hope to help a little bit, in the past a lot of people to help me, I want to understand it as a way of giving back to the community, but also to help others, is a kind of help behavior.

The creation of Millet is the ideal of youth

In the 2010, Lei has entered the birthdays, it seems that he is the most successful angel investors in the country, with his wealth and achievements, he can enjoy life completely. But Lei always had a dream, this dream prompted him to start from scratch after the age of 40, and then on the road.

When I was reading "The Fire of Silicon Valley" in college, I wanted to start a world-class enterprise and want to do something great. I have done a lot of things before 40 years old, outstanding sales, Jinshan listed, angel Investment is also good, but I am confused, 18-year-old ideal has not been realized, feel the heart is not practical.

A person can consume the wealth is limited, only the ideal is to maintain stamina and passion power. The lack of direction of life will make people feel very depressed, and the ideal not only to enrich people, but also make people in the struggle without the interference of desire, in the face of many temptations not to lose direction.

In April 2010, I started millet with several partners. In fact, I feel determined to do millet, is not an easy thing, I actually worry a lot of things. For example, I have to do mobile phone, I have never done a mobile phone, who believe that I can do mobile phone? Who would like to go to the phone with me? Which one of the investors is willing to give me the money to do the cell phone? This is a question I am extremely anxious about.

For example, when I decided to make a cell phone, only to find out how hard it is to build a best team, in order to find the hardware talent, then I and Lin (one of the founders of Millet) see a lot of people every day, I tell everyone who I am who who, what I do, I want to find someone, Could you give me a chance to meet and talk? Every day the interview is anxious to talk about the evening from the morning one or two, still slow to find like-minded people, really great suffering, every day is very painful.

Pain, I firmly believe that the millet company will be very promising, because we found a typhoon mouth, this typhoon is the rise of smartphones. The original use of functional mobile phone people, gradually feel to change the smartphone, so this time the market demand is very large.

For millet, I think very clearly, is the last one of my lifetime founded industrial company. I said to the staff of millet, we have just started a business, there is nothing to lose, we have nothing, we are proletarians. Every more we sell a mobile phone, we get one more user and make more progress. Our greatest advantage is that there is no baggage, we have no baggage in all competitions.

After making the millet phone, my biggest advice to other entrepreneurs is to do what you love to do. Sometimes the big sermon and those self-help success of the book to see more, all think there is a bunch of truth, in fact, do you like to do, seriously do, do it attentively, this intention is right.

The seven-word methodology of Internet

Millet Company was established in April 2010, August 2011 released the first millet cell phone, June 2012, the company's valuation has reached 4 billion U.S. dollars, the rise of millet fast in the world of Internet companies have no precedent, many enterprises are studying millet, learning millet even want to copy millet, lei their own summary, Millet success depends on the "focus, the Ultimate, Word-of-mouth, fast."

I was in the beginning of millet, often think we will encounter what difficulties, how we will die, never thought so smooth, this is the truth.

A lot of people boast of our internet marketing Professional, Kua Lei really can hype, but I really want to tell you the thing is, we never think that marketing is (the most important) thing, we think the best marketing, is to do good products, good service. If you do this thing well, in fact everything else, that's what we think today.

The internet is actually not a technology, the Internet is actually a concept, I summed it up into seven words, "focus, extreme, word-of-mouth, fast", as long as this method to do, it will be twice the effort. Millet mobile phone is also done in accordance with this method, the first time to do mobile phones, we have only made a product, but it is the world's largest dual-core 1.5G high-end WCDMA smartphone, only focus on the strength to do things to the extreme.

In the user's reputation, many people say Word-of-mouth is good, Word-of-mouth is because of cheap. I would like to tell you that, in fact, the true meaning of Word-of-mouth is beyond the user's hope, beyond expectations. When I understand this, I emphasized in the early days of millet entrepreneurship that we must keep a secret, must be low-key.

If a product is known to be lei, expectations will be high. Our MIUI just launched, the user did not know who did it, we are relying on "rice noodles" word of mouth, and ultimately in the world dozens of countries have users and fans, why? Because they have low expectations, they think the product is good, and if they have high expectations, It is impossible for them to say that the product is good.

In the traditional perspective, the development of millet is indeed very fast, but in today's internet, speed is really very important, how to ensure the safety of the situation, is the most critical problem for all Internet enterprises. "The World martial arts, only fast does not break", quickly can cover up a lot of problems, enterprises in rapid development often the risk is the smallest, when you slow down, all the problems are exposed.

Our goal now is very simple, is how to do the product well, how can let rice noodles wholeheartedly support us. I think more is how to improve production capacity, how to ensure product quality, how to improve after-sales service, maintenance system, how can let the millet cell phone really stop, this is our concern the most serious problems.

Entrepreneurship must follow the mass line

Lei was a start-up since college, and he was a start-up at the age of more than 40. He believes that entrepreneurial mentality is very important, especially in the domestic internet industry, do not complain big companies to the entrepreneurial environment of destruction, to the big companies are not concerned about the place to find opportunities, more importantly, from the masses to the masses.

I may be luckier than many entrepreneurs, because I have had several successful startups, but in fact, every time the failure probability and the first venture is the same, do not think I have more experience than others, often these experience, make bad is a trap.

The biggest risk of starting a business is mentality. The core reason of doing bad business is mentality--------------------------to I'm putting my heart into a state where I don't know anything. I said to myself, secretly dry a millet, dry become we do, do not, I will not admit.

I often share experience with some entrepreneurs, millet business is to take the mass line, relying on the masses, trust the masses, from the masses to the masses. Millet started without much money, and not many people, can only figure out how to mobilize more people, help us to do the product well.

We are on the Internet, the people all started up, the world's "rice noodles" spontaneously to help us, the MIUI product translation of 25 countries in the language version, help me in 17 countries set up a website, help me to do 1000 sets of themes, 10,000 questions and answers, help me in the Millet forum, send 130 million posts.

Now a lot of internet companies are our daily active how many people, monthly active how many people, increase how much, to have no 100 million users, are embarrassed to see people. However, when you really go to visit and understand a user, you will find that a highly satisfied user, can bring you 10 users, a very loyal users, at least to bring you 100 users.

Millet never put the user as a number, but as a friend, the truth is very simple, your mobile phone sold to friends, and then it broke, a repair seven days, you are sure you can not accept. If my friend's cell phone is broken, tell the truth one hours, I'm restless, forget it, give him a new one. When you look at users as friends, all the problems are different.

I often hear entrepreneurs complaining that big companies are duplicating their products and patterns, leaving them no way to go. In fact, before I do millet, I am all the time thinking, if Tencent dry, I will how, if Baidu dry, I will how, if Ali dry, what will I do?

Finally, I found that we must face this reality, entrepreneurship is the need to find new markets in the existing environment, complaining is not used. Entrepreneurs can not be expected to make mistakes in large companies, but should be in the gap inside the big companies to find opportunities, and strive to do things to the extreme, so that others can not copy the degree, you have the way to survive.