Zhou: A method of winning by the face

I sometimes think, 360 can go to today, fortunately I am a layman, "disorderly fist killed master." A layman has no mind, and a layman will not be awed. Security industry people have been working for 20 years and they think it's safe to do so and they make money. But I do not understand anything, other people's practices I will not. But when you solve problems from a layman's perspective, there may be different innovations. Because of ignorance, we picked a point to kill the rogue software.

On the contrary, if I were a safety expert, I would definitely plan a grand security plan to subvert the entire security industry. I asked McKinsey to do a six-year consultation and make a very thick ppt. Decided we do antivirus, we do firewall, maybe we are still in the planning. But what we plan is not necessarily what the people need most. Maybe our products are homogeneous. You do the same things as others, others lead you in the 15, what can you do to kill someone else?

It is better to break one finger than ten fingers. Because you have a strong opponent, you do not have the resources of a strong opponent. When resources are limited, you must break a single point and not be exhaustive.

Do micro-innovation, make products must be a single point of breakthrough, to achieve the ultimate. Do not be afraid of products have shortcomings, the product is afraid of no bright spots. There is no perfect product in the world. Is there a flaw in the iphone? Brush Micro Bo Half a day the battery is gone, can not be replaced; But it still has so many loyal fans. Today you are doing something that seems to be balanced and there may be no market. Because like a good guy, no advantages, no shortcomings, anyway, almost all aspects, so-so. I do not like such people, because the real ability of the people, advantages and disadvantages will be very prominent. So do not be afraid of the shortcomings of products.

Today, everyone says that Apple is a great company, but you can't remember when jobs just returned to Apple, the company was trampled to death. Silicon Valley bosses are not invited to the party, and there is even a public saying that jobs should dissolve the company and return the money to shareholders. But a small ipod, let the fall of the bottom of the apple, hit a beautiful turnaround. The ipod is plainly a MP3 player. Why is it that something in China that is already rotten in the street has been reborn in Apple? The first generation of ipods did not have the fancy features of a later color display. It chose a point, in the machine added a Toshiba's small hard drive, can save thousands song, claiming to be able to put your life like all the songs exist inside. The ipod has done the ultimate on this point. After the shock of this point, if the color is more beautiful, design more stylish, and a unique roller can attract more people. But this is only icing on the cake, the most fundamental is the point.

Many products competition is like "Tian bogey horse" like, I do not and you fight the overall strength, I one or two points to defeat you, but also to achieve the ultimate victory.

360 just came out, our interface is very ugly, our technology is very general, we have an advantage, can solve the problem. No matter who you backstage, as long as it is rogue software, we will kill, and most, the most complete. This touched the user. If our interface is a little more graceful, better.

Micro-innovation a lot of good marketing cases, are to find the user today the most unpleasant things, at this point, the improvement to the extreme. It's very important that you dare to be extreme at a single point. As I often do a metaphor, "to practice the magic, must first from the palace." If you think that I see a point, I must do it. You always think that there are a lot of baggage, there are many concerns, I will do a little improvement, this is the most terrible. Because you gave your opponent a wake-up call. If he is more courageous and thorough than you are, and even more resources than you, then he will be able to quickly turn the gun and catch up.