What does the company do with so many advertising effects?

In fact, this question I always ask myself, as long as I see other people advertise, I would like to ask, generally can not find the answer, but sometimes there are some answers, and the answer is generally bad. Advertising in the end how much effect, whether it is worthy of such a high advertising costs, not good to say, also bad statistics, with a word described, that is the smoke and mirrors.

Once upon a time, Chinese consumers are the most to eat advertising this set, the word is "people stupid money more quickly." But the times are different, now consumers do not say more refined than monkeys, but at least not on the road walk on a "dog excrement." Then, if in the enterprise, not only represents a common consumer, but also an advertising, how to think about the value of advertising. Let's start with a couple of things that are easy to tangle with ...

Tangle 1, propaganda brand or product.

This would have been a very simple question, what products have done to publicize what the product is good, but sometimes the product is not very clear, but the enterprise also want to publicize, or have a clear product, but also want to highlight the brand, engage in China, the results of what all say bad. In my opinion, if it is very rare to hit the advertising brand, or product-oriented, if the brand is often playing advertising, but also to product-oriented, occasionally can play brand. Now everybody time is precious, please use the concrete product to explain your goal, the company brand our consumer will understand through each product.

Tangle 2, aestheticism or vulgarity

This problem is also very tangled, want to do a little more elegant advertising, but found no one can understand, or feel unintelligible, want to make the brand impressed, so get a courier to send condoms what case, the adults see nothing, adolescent children might be discussed some. In the end vulgar good or elegant good, this is really difficult to say, but if there is no perfect advertising concept, perhaps the vulgar point is the most value back to the safe choice of fares. Like the classic ad, "Heng, Beijing Olympic sponsor, Monkey monkey ..."

Tangle 3, hard wide or soft wide

Once upon a time, when a manufacturer was the first to eat crabs, put products into the film, many viewers exclaimed, this incredibly is advertising, at that time did not see it. So the manufacturers put the department themselves, this marketing to the company saved how much money, then indeed. But now it's time for viewers to have the number of ads in their lazy-counting movies. Obviously not, because the audience know that this is money to put in, but to rape the audience's view, or the audience as a fool, the audience will not like. Or, the soft wide do enough obvious, or, like that "Shu milk."

Tangle 4, is the letter the boss or the letter expert

Who determines the form and content of advertising, is the expert, but the bottom line is the boss, that is to let the boss to make a decision or let the experts good? For the boss with the talent of advertising, in fact, the boss decided better, because it is a genius!! But after all, most bosses are not advertising marketing genius, also did not study the spread of consumer psychology, or on the advertising, or to experts as well. But experts also have real experts and false experts, so the boss still has to have a judge the process of the expert. In short, it's not easy.

Tangle 5, all kinds of prizes should not be received

This is a very Chinese-style thing, including the award, or speech, the Conference salon, and so on, also become a new situation of advertising. It should be said that for the quality of the Congress, sponsorship, the participation of the guests or have a certain value, but the face of a large number of General Assembly and awards, you have to be careful, many estimates are also patchwork. Enterprise's desire for success is unavoidable, but don't delude yourself or indulge in these spread packages.

Many times we are puzzled by some professional words:

Overlay the corresponding user group (the corresponding user group is not a dull wooden chicken, will not quietly absorb your spread every day);

The use of the topic of interest (the topic of interest and the use of topics of interest is fundamentally different);

Coverage of the spread of the entire field (even if the sea and land and air all the attack, million Cannon Qi Ming, may not hit a few mosquitoes);

Scarce Gold position Show (please do not overlook the user's ability to filter the dog poop under their eyelids).

Well, since such a bad decision, inadvertently may be tens of millions of of the advertising fee hit the water drift, simply do not do it. In fact, not to do is a good idea, mainly with the done but there is no effect of those suckers than, very good. If I want to do it, I think we should mainly consider the following points:

First, the production of promotional products

Many people say that this is not nonsense, but it is true that many manufacturers will produce some products without publicity. For example, some domestic mobile phones, no propaganda points, or put together some propaganda points, or exaggerated some propaganda points, to promote, in fact, there is no content, there is no innovation, but it seems imposing like the rainbow. Some people say, as you say so, do not let people propaganda ah. In fact, if a product has no publicity points, and advertising strong push, over time, the market will give a final judgment, of course, if the propaganda point is true, the market will also give the answer.

Secondly, the dissemination of promotional products

Isn't that a nonsense? Sometimes, the manufacturers will make some products worthy of publicity, but because of the deviation of judgment, to promote some flashy things, or promote some ideas, propaganda some brands, gradually forget the most publicity products. Spread the hype instead of focusing on the products that are most worth promoting, and the result is a slap in the face for something that isn't worth promoting.

Third, reduce noise, give users some value

Often see foreign advertising films, is generally a very humorous and creative plot, in the era of information explosion, people smile, people are very comfortable, the brand also produced goodwill (mainly for brand advertising). But domestic this kind of creativity is relatively few, may pocket money originally not many, do an advertisement, must extremely all can boast, beautify oneself, do not hesitate to give the person unreal feeling. And if it is for the product of advertising, good Configuration, features, clear pictures, and shock prices, it is best to give the most complete information, just fine. This advertisement again bad, to the user is also a message conveys, this aspect millet does well.

If an enterprise to take 50 million dozen ads, whether it should give advertising creative planners 5 million, I think is very necessary, because if the money spent accurately, it can guarantee that 50 million of the effect, but want to save the estimated 5 million is a lot of people. In short, when we see countless ads every day, just like to see the same disgust when the dog, at the same time, there are countless manufacturers in the cost of injustice. Of course, there are winners, such as the Quizas Quizas Quizas as a background music of the chocolate ads, haha, good ads always let people find its background music.