To big enterprises, do not become the following seven kinds of

This article tells about seven kinds of companies can never big, I hope that entrepreneurs warning. 1, the pattern of small enterprises, 2, small-minded enterprises, 3, short-sighted Enterprises, 4, the lack of extended enterprises, 5, lack of internal brain enterprises, 6, with gold pole to pick the feces of enterprises, 7, need to make an appointment of enterprises.

1, the pattern of small enterprises

February 1999, Niu to Sun Xianhong said: "I give you 1 million publicity fee, to who also don't say." First Red ask: Why not say? Cow said: "Now a total of 3 million, take out 1 million advertising, I am afraid we know after accept." I want an effect: overnight, let Hohhot people know. So April 1, 1999 morning, Wake up, people suddenly found on both sides of the road out of a slip of the red street signs, above the high book Golden characters: Mengniu Dairy, creating the second brand of Inner Mongolia milk industry!

But in reality, many bosses shoulder the brand banner in the heart of a small abacus, willing to fight, hoping to get a big return with little input, never thought of a big investment in exchange for greater returns. This is actually a pattern. A small boss, want to always be himself, hoping to eat gold from an egg, and the pattern of the boss can focus on the future, in the context of the definition of their own career.

2, the mentality of small enterprises

As the saying goes: The good and the the person seeks the potential, the bad person seeks the son. Many companies do not do much, is to seek the son does not seek potential.

To seek the potential is to set strategy, with a strategy, the road is long, one day will come; without strategy, the more you go, the sooner you die. Put strategic needs in disregard of the hope that with 1 cents in exchange for 100 yuan effect of the Lord, it is difficult to get out of the realm of poverty, because the advantage itself on behalf of no realm. Die to pull a city a pool, is to live three years of business, because it does not look up to the sky. East a hammer West a stick, is the enterprise that live March, because it does not look down to the ground. Do not look at the sky, the mountain rain want to unaware, to be drowned by floods;

3, short-sighted Enterprises

Immediate, knife to see the food, is the idea of most bosses, of course, this is not wrong, because the solution to the current survival problem is the first. However, the survival problem is a tactical problem, and the development problem is a strategic problem, to solve the problem of survival must be under the knife to see food, but to deal with the development of the problem will need to be the last. In reality, many bosses have short-sighted mentality, that the whole of a bright spot will be able to change back to a huge benefit, so a campaign to get down or a period of advertising to see no effect immediately stop. In fact, this idea is not correct, because the brand for the enterprise is a long-term engineering and systematic project, not only have a unique personality, but also need to refine and upgrade the system; For customers, branding is a recognition and experience identification, they need you to remember your special reasons, so you need to be in the appeal point to adhere to in-depth.

4. Enterprises lacking extended

Someone has said this: in China, the first resource, Opportunity second, ability third, education fourth, many bosses than others to succeed, is that he has the social resources for him to create some conditions. The reason why a lot of bosses do little is that he lacks enough social resources and clap of course. When it comes to social resources, many people will think of the word leadership support, in fact, this is not comprehensive, to the leadership, functional departments to convey the positive information of the enterprise, access to the policy scope of support, this is only part of the integrated marketing communication. In addition to the official resources, can help you quickly solve a certain financing difficulties of relatives and friends resources, can bring you a rapid talent of human resources referral, can advise you as the intelligence resources, information resources and so on, these resources will play an important role in your development and growth. These are the extended of the enterprise.

5, lack of internal brain enterprises

A hero three help, if there is no one can levy a good team of subordinates for you, the boss again fierce, also difficult to do. Many enterprises are faced with such a problem: excellent people recruit not to, promising people can not stay, the rest of the look who is not pleasing to the eye, why so? employees are willing to join the company, how long to join, and pay benefits, team atmosphere, learning promotion, work mechanism, achievement, sense of belonging, life status and other factors closely linked. At present, most enterprises, pay and benefits are similar, the key question is: The Boss only value administration and performance, only pay attention to how much you sold today, whether late early leave, as for the idea of management, skills management, state management and team atmosphere management, the boss does not have this awareness, the final staff skills are not promoted, Thought can not guide, the more dry more boring, had to leave. Management of the superficial, ultimately lead to the quality of staff homogeneity, do not make it reasonable.

6, with gold pole to pick excrement enterprise

Once upon a time there was a young man, and his ancestors were vegetable growers. The lad picks the excrement to go to the vegetable garden to irrigate every day, since childhood accustomed to this year. One day, he went to the vegetable garden on the road under a tree to rest, sitting in the pick dung pole, overlooking the village big rich man of the luxury building, the heart suddenly have a dream: one day if I like him so rich, I must play a pair of gold with a shoulder pole to pick feces. Use the gold pole to pick excrement although has the wealth to have the gold, but the thought which does not change the excrement, because he has been accustomed to that kind of operation technique. Therefore, many enterprises to see other people have a well-known trademark on the horse to apply for a well-known trademark, see others opened a self-service hotpot business is good, so immediately opened a. With these golden eggs, immediately made it a gold pole to pick the previous stool to continue to advance.

7, need to make an appointment of enterprises

China's small boss is moving and respect, in my opinion, even small restaurant owners, but also boundless, respectable, because they provide more jobs for society, contribute more tax, developed more technology. Most of them are talented, capable, grassroots, self-made, their bare hands to conquer the courage of the people to admire. They rooted in the poor soil of funds and technology, ground-breaking in the unfavorable policy environment, grew up in the jungle of foreign capital and joint ventures, and the tenacity and tenacity of life made people feel and marvel. They are passionate and full of ideals, in order to realize the dream of the Hundred-year-old shop, many people get up earlier than the chicken, sleep more late than the dog. The biggest bottleneck of the enterprise is the capital! However, before you have the strength to obtain financial support, the people who have done business are deeply experienced, the most unscrupulous institutions than the bank, they have always been rainy days to accept the umbrella! In respect and moved, but also unavoidably a bit sad and uneasy. Because a lot of small bosses are suffering from such a problem: The career is not large, the boss is not a big temper, self-righteous, arrogant, the results of many opportunities in this need to make an appointment to lose.

Then I ask you:

1, every day you busy east busy West busy busy left busy right busy outside busy, busy to the end although you earn some money, but you never have time and freedom.

When will you be able to enjoy the stronger the enterprise, the easier you are?

When will you be able to enjoy the further you are from the enterprise, the stronger the enterprise?

2. When can you enjoy the less you do and make more money?

When will the team be further and you take a step back as the boss?

I can be sure of one thing with you-if you do not resolve, do not cross, your business is always just a three-stream small business! You are a boss is a big salesman, Butler, super staff.

How long do you want this to go on?

Successful enterprises need to build three major systems: Product thinking, Team thinking, customer thinking!

1, product thinking to solve is how to make money (business model) of the problem (what to sell, how to sell, where to sell);

2, team thinking to solve is how to divide the money (distribution mechanism) problems (people, pay, assessment, promotion, vision, rules);

3, customer thinking to solve is how to collect money (marketing model) problems (can not rely on capable person, also can not rely on God-man, to rely on business processes);

The real boss needs the overall system thinking ability, not only learn how to make money, but also learn how to divide money, more importantly, to learn how to collect money back!

Anyone who will learn this three points, can be in the market foothold, and continue to earn their own wealth!