Consumer Behavior

Former Yahoo President Jeff Bonfford, according to the consumer's emotional characteristics, the user is divided into technology enthusiasts, irrational consumers, rational consumers, irrational consumers and the wait-and-see. Technology enthusiasts (i.e., technology innovators) buy products simply because the products adopt new technologies. Such consumers tend to mislead product managers because their needs are different from those of the general public. They are obsessed with technology itself. The emotional needs of irrational consumers (i.e., the adopters) are the same as those of the public, but more intense. Negative emotions such as anger, fear and loneliness can be amplified, leading to irrational consumer behavior. In the ...

I am a marketing professional graduate, just began to contact Kotler the book when also a bit of a breakdown, I feel that can not find the point. Especially thick, the concept is also many, in the teacher's lead study to understand slowly. On so many marketing professional courses back to think, marketing is very interesting, it is not the law is not the axiom, can only calculate the theory, but can actually guide our specific behavior. In my opinion, the essence of marketing is psychology. Marketing plainly is to understand the customer's perception, and then meet customer needs. You want to create value for the customer must be to understand what he wants, so if you ...

Since the beginning of the general equivalent, people have injected more personal interests into the "exchange", thus "exchange" has become a "trade" and the concept of commodities. Later, the variety of commodities continued to increase, the industrial Revolution broke the value of goods and the long-term balance of necessary labor time, so that "talent" can be in the same working hours to obtain more returns. The development of transportation and logistics allows people to access more and more kinds of goods, with the spread of goods, channels and agent mechanism, and all this production revolves around the consumer's one action-consumption. Consumption is not only the driving of GDP ...

Ebb for nearly two years of e-commerce investment suddenly broke. July 22, Temple Street, a luxury e-commerce platform was 100 million US dollars a new round of financing news, brushing e-commerce friends circle. More than temple network, in the first half of this year, e-commerce and capital seem to have entered the "honeymoon period" overnight, listing, mergers and acquisitions, financing, business, very active. This round of investment hot, O2O concept of heat diminished, especially for the service sector contains electricity is even more so, and vertical e-commerce regained favor, coincident with the concept of e-commerce upgrade is soaring valuation, while a number of third parties Service providers to invest. For these changes, experts believe that in the final analysis is ...

30 years ago, the data were not much, nor was it a problem. If a study is carried out, it will require a lot of analysis to cost people. 　　Not like today, there are data everywhere. Today, anyone who wants to do research can use SurveyMonkey. 　　You can add links to research, use web tools, you can become an expert, draw, write reviews, etc. I spent a lot of time analyzing data and statistics about marketing, media, products and consumer behavior. Your opinion should not be based on a single figure. But some figures show that you ...

Compared with the IPhone6, the next generation of ipad released a quiet, in the absence of only a small amount of technological progress, consumers do not have the impulse to update rapidly. This is because, in essence, the iphone represents a consumer identity, and the ipad remains more at the level of technology equipment. First, the psychological changes of the iphone users before and after the use is like an education process from the economic point of view, the social economic operation depends on the law of supply and demand to maintain, people generally known as the need, so there is supply. But the society is not ...

After nearly two years of boring, e-commerce investors suddenly broke the bill. July 22, the luxury e-commerce platform Temple Library network received 100 million US dollars a new round of financing news, electricity traders are very concerned about this. Not only Temple Library network, the first half of this year, e-commerce and capital seems to have entered the "honeymoon period", listing, mergers and acquisitions, financing, business, are very positive. This round of investment hot, O2O concept of heat has been, especially for the service sector, including electricity providers, more so, and vertical e-commerce regained favor, but also shows that the concept of consumer electricity upgrade may be fierce valuation At the same time, a number of third-party service providers have gained investment. ...

1th page: O2O How far away from us? O2O is not a new concept, but after a period of fermentation, the concept has recently been fired up. However, the difference is that this time is no longer just the media and the industry "from high", but really began to enter the public's consumption awareness, which is the most gratifying to the author of the place. So today we're going to talk about the O2O at this stage. How far away are O2O? Let's see something boring first, what is O2O? We can continue to talk about this concept. O2O is online to ...

Because it was two days ago there is a silly B writing long black "internet thinking" is a scam and so on, well, carving ye now to get a long text, one-time crucify those waste firewood. You remember, in the future, there are idiots to say "no internet thinking", you let them kneel to read my article Xiongwen good. First you have to figure out what is "not internet thinking", lest the "Headquarters building Trap", as the author of "The Foundation of Evergreen" has cited, finds that the world's top 500 companies have a headquarters building, so whether they can conclude that owning a headquarters building is a necessary condition for the world's top 500? This ...

Ebb for nearly two years of e-commerce investment suddenly broke. July 22, Temple Street, a luxury e-commerce platform was 100 million US dollars a new round of financing news, brushing e-commerce friends circle. More than temple network, in the first half of this year, e-commerce and capital seem to have entered the "honeymoon period" overnight, listing, mergers and acquisitions, financing, business, very active. This round of investment hot, O2O concept of heat diminished, especially for the service sector contains electricity is even more so, and vertical e-commerce regained favor, hidden consumption escalation concept of e-commerce is soaring valuation, while a number of third parties Service providers to invest. For these changes, experts believe that in the final analysis is ...

With the continuous progress of the catering industry and the progressive development of customer demand, meal management in the past 20 years has also undergone a great change, Kim million chairman Chao concluded that the course of food enterprise development can be summarized as follows: The 80 's pursuit of food innovation, 90 's focus on renovation innovation;   2005 years later, enterprises concerned about cost management, and from 2012, customer management will become an important factor in the survival of enterprises, in other words, the era of customer management as king came. Catering industry, like other industries, has gradually entered into customer management is to determine the success or failure of enterprises ...

Ebb for nearly two years of e-commerce investment suddenly broke. Recently, the luxury e-commerce platform Temple library network received 100 million US dollars a new round of financing news, brushing the circle of e-commerce friends. More than temple network, in the first half of this year, e-commerce and capital seem to have entered the "honeymoon period" overnight, listing, mergers and acquisitions, financing, business, very active. This round of investment hot, O2O concept of heat diminished, especially for the service sector contains electricity is even more so, and vertical e-commerce regained favor, hidden consumption escalation concept of e-commerce is soaring valuation, while a number of third parties Service providers to invest. For these changes, experts believe that in the final analysis is the mobile mutual ...

This reporter Jiali according to Gome (1.15, 0.04, 3.6%, real-time market) announced the annual results of 2014, the company achieved sales revenue of 60.36 billion yuan, the year-on-year growth of 7.02%, net profit of 1.28 billion yuan, the year-on-year increase of 43.5%, The overall gross margin was raised from 18.36% last year to 18.48%. It is noteworthy that Gome's electrical business contribution to the company outstanding. Last year, Gome's online turnover increased 84.4% year-on-year, four-quarter year-on-year increase of 117.3%;

The development of the Internet also let the prospect of e-commerce become very good, in business-to-business, business, Consumer-to-consumer, everyone began to hype a new hot: O2O (Online 2 Offline). This is the next gold mine in the field, and it is thought that O2O's model of online selection and payment of service value and access to services is becoming the newest direction in the field of E-commerce. Group buying as a representative of the O2O model, the success of the world so that entrepreneurs are more confident confidence, have felt ...

There is no doubt that the future of E-commerce lies in personalized design. But if you don't even know what consumers want, there's no way to improve their online user experience. This means you need to understand first and then act. But where to start, startups need some advice. Nine of entrepreneurs who have successfully set up their own businesses give their own advice on the following question. In order to enhance the user experience, the novice in the field of electrical business in the collection of data, usually ignore what is the data? The results are as follows: 1. User pays data by simply collecting users ...

In the Chinese film Market, Wanda Group now plays a more and more important role. It owns Asia's number one home line and, in 2012, was the world's largest cinema operator with 2.6 billion of billions of dollars in acquisitions of AMC, the world's second-largest compound. 　　Starting in 2013, it began to get through the film industry chain upstream and downstream in the production field. As far as the Chinese film industry is concerned, Wanda is a "subversive". 　　What logic does Wanda hide behind this series of actions? 　　The logical understanding of the chain service industry Wanda must start with the Wanda Hospital line. ...

"Now consumers have turned a blind eye to traditional advertising, when consumers see ads, it has produced a sense of preparedness, the effect of the advertising of course greatly compromised." Therefore, the emerging professional marketing concept model, the customer's product or logo into the film, television, games and other media, so that consumers unknowingly, improve brand memory benefits or imitate the consumer behavior of idols.　　His brother-in-law is the nephew of Wang Yung-ching of Formosa Plastics Group, his father-in-law is the elder brother of Hsiao widow Cai Huimei, he and Lien's eldest son Lien is brother-in-law and friend. Although there is a strong political ...

More recently, Nielsen, the world's leading market research firm, has surveyed 29,000 consumers in 58 countries with corresponding Internet products. In their survey, the Internet has been found to play a key role in consumer purchases of many products. People's reliance on online shopping users ' advice and evaluation has been increasing, while the interest in traditional advertising has been declining. I do not know since when, the internet has such a lethal effect on products, in the end which products have such an impact, we have to comb the next 1, 81% of the respondents said that their own in ...

The main object of this paper is the audience of cinema consumers. State Press and publication of SARFT, deputy director of the film Bureau in an interview on August 5, 2014, said that China now has 4,677 cinemas, the first half of 2014, the Chinese city added 2785 movies, movie screen number has reached 20980. China has become the second largest film market in the world after the United States. This shows that the film has become an important pillar of the cultural industry, to explore the film market consumption of the subject, has become one of the current hot topic. About the film consumer main points ...

Big data hot in the IT industry may seem like an immeasurable piece of gold, but without data security, it's more like a bayonet, hanging overhead and hitting the key! Years of speculation, criticism, questioning, then, finally came the big data belongs to its era. By 2009, the term "big data" began to receive the attention of the information technology industry. The principle of big data is very simple, people who have studied statistics understand that in statistics, the more samples are selected, the closer the statistics will be to the real ...