Lin Jinglun: "Instilling" ads in online games

"Now consumers have turned a blind eye to traditional advertising, when consumers see ads, it has produced a sense of preparedness, the effect of the advertising of course greatly compromised." Therefore, the emerging professional marketing concept model, the customer's product or logo into the film, television, games and other media, so that consumers unknowingly, improve brand memory benefits or imitate the consumer behavior of idols.　　His brother-in-law is the nephew of Wang Yung-ching of Formosa Plastics Group, his father-in-law is the elder brother of Hsiao widow Cai Huimei, he and Lien's eldest son Lien is brother-in-law and friend. Despite the strong political and business background, but Lin Jinglun is determined not to rely on any network relations, starting from the beginning of the original material industry to now involved in PR integration marketing, entertainment, model/artists brokerage management, investment, NEW media placement Marketing, design and other fields of large groups.　　Now, Lin Jinglun will aggressively enter the mainland market, aiming at the new games into the advertising industry nuggets. Take the "Log Bridge" to do the Market Analysis 1968, Lin Jinglun was born in Taiwan a family of doctors, 6 years old with the family emigrated to the United States. "My parents ' path to their children's life is to have a stable career, they think doctors have the industry qualification license, the prospects are stable, but I do not like medicine."　　"Lin Jinglun said.　　So Lin Jinglun chose to read the law. "But the reason I read the law is to avoid studying medicine." "At the University of California, Berkeley, when the law, Lin Jinglun for the talent of business, a chance to contact the business sector, but there was no experience." Lin Jinglun began to observe the market, it found that real estate investment is very appreciation space, so try to quietly buy home production, a few years after the net make three times times.　　The initial Lin Jinglun success, gave a little encouragement.　　After getting a master's degree in law at Berkeley University, Lin Jinglun left the United States in defiance of his family's strong objections and returned to Taiwan to begin his risky shopping career. Because Wang Yung-ching's nephew Wang Wenyao is Lin Jinglun brother-in-law, so Lin Jinglun have the opportunity to enter the Formosa plastic group. The 25-Year-old started his sales and rotated several departments.　　Although Lin Jinglun and Formosa Plastic Group have affinity relations, but he always want to independent entrepreneurship. So what industry does the independent undertaking do? Lin Jinglun feel, in fact, do any industry is the same, the market determines the business opportunities, as if they are not majoring in business, but as long as the business sense of smell, the opportunity to make money. With his life experience in the United States, after research, Lin Jinglun found at that time in Europe and the United States market, petrochemical and textiles and other raw materials resources are very scarce, and stockings and other raw materials related to the products in Europe and the United States market is good, so he will be the original material exports as a starting point for entrepreneurship, at the age of 28 set up　　specialize in the export of raw materials, the first half of the month before he made a net profit of 60,000 dollars. "In fact, there was another element of success at the time when the NT dollar depreciated, so the Warren Group, an exporter, was very successful in its initial development." "After more than a yearStruggle, in Lin Jinglun will be over 30 years old, he earned the life of "the first bucket of gold"-1 million dollars.　　Enter the mainland to develop new type of marketing Lin Jinglun the industry has no clear demarcation line, what industry has the investment value, develops what industry.　　At present, the company's operating industries include petrochemicals, plastics, textiles, electronic commerce, IT, PR integrated marketing, entertainment, entertainer brokerage management, design and so on. "Now my group One-third income by the traditional raw material exports, one-third from investment, another one-third from publishing, brokerage companies and marketing, I am particularly optimistic about the marketing sector, this is a mind-economy era, with innovative concept of marketing must be promising."　　As it is said, "risk-lovers" Lin Jinglun has begun his new challenge-to enter the mainland market and launch a placement-oriented marketing. "Now consumers have turned a blind eye to traditional advertising, when consumers see ads, it has produced a sense of preparedness, the effect of the advertising of course greatly compromised." Therefore, the emerging professional marketing concept model, the customer's product or logo into the film, television, games and other media, so that consumers unknowingly, improve brand memory benefits or imitate the consumer behavior of idols. "There are figures showing that more than 100 million Internet users are currently in China and that the domestic penetration rate in big cities is close to 30%." Such market figures inspire Lin Jinglun. It is reported that the current placement of sexual marketing, the latest application, is in the virtual game world. According to Nielsen survey data, now consumers play online games more and more time, the game industry also began to pay attention to the benefits of the placement of advertising.　　The newly arisen game puts in the advertisement, along with the network environment more mature and the broadband user's rapid increase, uses the network game real-time renewal, plays the parents time adhesion, designs the fusion product information the level and the player interaction, causes the player to produce the preference degree, then appears the purchase intention. "This is a very interesting concept, such as online football games, players can choose different brands of jerseys, football and other supplies, virtual football can also simulate the real scene to do rolling flop ads, so that players unknowingly accept advertising information."　　"It is understood that its products include photographic cameras, sanitary equipment, climbing equipment, precision stationery, hair supplies, beverages, automobiles, glasses, gold ornaments, apparel, banking, daily necessities, diamond jewelry, beauty products, wedding dresses, sporting goods and so on." Lin Jinglun said that the company's potato strategy marketing companies, the focus of this year is to integrate the game market, online game placement of advertising business.　　　Next month, it will set up a company in Shanghai to specialize in the development of the business on the mainland. "Although upfront need to invest a sum of money for technology, people and game manufacturers, and so on, but later it is expected that through advertising fees will soon recover costs and profitability, we also aim at an Olympic business opportunities, based on commercial confidentiality agreement is not yet open to public, but can be determined, including one of Japan's large video game manufacturers, and hasBeijing Olympic Games to achieve the development and operation of international players, will be potato strategy marketing into China's network game advertising representative partners. Lin Jinglun said that the group will first cooperate with a foreign network game advertising benefit evaluation system development Company, and finalize the agreement.　　It will use the edit (indicators Duration Interactive Tracking) system to provide its customers with an assessment of the effectiveness of online advertising. Lin Jinglun Plan first in the mainland market this year to invest 1 million U.S. dollars to start, next year two degree of capital increase, and through the acquisition of other enterprises to expand the scale, if the operation is good, even consider the future marketing plate listing operation. "Before the end of 2008, we will become Asia's largest market-placing marketing platform." ”