Consumer Behavior

Summary: The world's largest content marketing event, hosted by the Content Marketing Association (Marketing Cato), was held in Cleveland, USA, in September 10-11th in the 2013 Content Marketing Conference (contents Marketing). Marketing Global Content Marketing high by the Content Marketing Association (CATO) hosted the world's largest content marketing prosperity--2013 year ...

Becoming the largest IPO case in 2013, also known as Square, will change consumer behavior and industry rules of the game, the crucial next step is Big Data. Just ended the lunch meeting, rush to see the next customer, then you need a cup of coffee, so boost the spirit of the afternoon. Swipe open the phone screen, came near the cafe's location, gave you a discount voucher, mobile phone map marked, the cafe is located in front of 50 meters not far away. You go to the aroma of a cafe, ordered a cup of favorite black coffee with a little milk, the clerk to help you checkout ...

What trends and strategies are more effective when we are marketing in the O2O era? There are two different ways of thinking, one is Internet thinking and the other is big data thinking. Internet thinking and large data thinking have intersection but do not coincide. The current hype of the internet marketing case, basically stripped of large data, more is the theme of speculation and dissemination of the way hype.   　　And big Data marketing is not limited to the Internet, it also includes offline marketing. Marketing art and science debate how do you think of these two kinds of marketing thinking? In fact, the internet thinking and big data thinking PK ...

Chu Tian City News (reporter Chen) The price of the electricity merchant website is expected to be further transparent. 　　Yesterday, a Amoy network announced the acquisition of browser plug-in application "shopping assistant", and renamed it "Ruyi Amoy" officially launched. 　　This means that the price of consumer behavior will be within the site can be launched, the barriers between shopping sites are further broken, the site will be staged face-to-face competition. According to the introduction, through the plug-in, consumers in the merchandise page can achieve the function of shopping comparison. This is equivalent to every home appliance business site of each product page, played on other sites with a wide range of goods ...

Large data is used to describe such data sets, which are larger than the ability of everyday software to acquire, manage, and process data within tolerable deadlines. Some of the leading companies in the network technology are investing in expensive large data technology, with remarkable results. Big Data makes innovative companies the first recipients of new ways of doing business and more successful. In today's world, big data is everywhere, it affects our work, life and learning, and will continue to exert greater influence. Large data is used to describe such data sets, which are larger than the ability of everyday software to acquire, manage, and process data within tolerable deadlines. ...

Absrtact: Wanda Group is playing an increasingly important role in the Chinese film market. It owns Asia's number one home line, and in 2012 the world's second-largest-line group, AMC, became the world's biggest cinema operator, with 2.6 billion dollars. 　　Since 2013, Wanda Group is playing an increasingly important role in the Chinese film market. It owns Asia's number one home line, and in 2012 the world's second-largest-line group, AMC, became the world's biggest cinema operator, with 2.6 billion dollars. 2013 begins, it is in ...

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall O2O flow chart consumption is the eternal theme of people, whether the poor or the rich, not students or white-collar workers, all need to buy their own different degrees of goods, the next large Chinese group constitutes a huge consumer market, 　　If we can help consumers simplify the shopping process, reduce the cost of shopping, provide more valuable information and services, so that a new business model-the O2O model. As early as the group buying website arose, the electric quotient O2O mode began to develop ...

Summary: The world's largest content marketing event, hosted by the Content Marketing Association (Marketing Cato), was held in Cleveland, USA, in September 10-11th in the 2013 Content Marketing Conference (contents Marketing). The world's largest content marketing event, hosted by the Content Marketing Association (Marketing Cato), is the global Content Marketing Society of the United States.

O2O is not a new concept, but after a period of fermentation, the concept has recently been fired up. However, the difference is that this time is no longer just the media and the industry "from high", but really began to enter the public's consumption awareness, which is the most gratifying to the author of the place. So today we're going to talk about the O2O at this stage. How far away are O2O? Let's see something boring first, what is O2O? We can continue to talk about this concept. O2O is online to Offline (from line to line) ...

All the marketers I want to know. According to each industry can according to the industry and the different characteristics of the company market segmentation, such as consumer goods for example, enterprises and marketing planners through the choice of geography, humanities, Psychology and http://www.aliyun.com/zixun/ Aggregation/10499.html "> Consumption behavior and other 4 factors as a subdivision of the standard well-known marketing has a lot of personalized creativity, but no rules savages, and then personalized marketing also have a certain principle, then I ...

June 18 top grade discount (hereinafter referred to as "top grade") Beijing five Pine shop upgrade debut, daily 10~20 Dot whole, consumers through the entity shop or mobile phone official micro-letter to pay 0.1 yuan, you can kill the day of the launch of a big brand merchandise. This is a top grade discount will be micro-letter and store management once again in-depth integration. 2 months ago, the top grade discount and Tencent Micro-letter in-depth cooperation, in Hangzhou under the sand built the first micro-letter entity shop, this shop is called the first "real meaning" of the O2O entity store. What does "true meaning O2O" mean? Top Grade Discount Executive President Shenhui said: "Group Buy network ...

From this survey, the marketing managers expect the advertising and marketing agencies to do 10 things: 1.　　A deep understanding of the digital field many managers believe that current agencies are not good at helping their brands build a good image on the web, intentionally replacing companies with more in-depth knowledge of the digital field or hiring digital marketing experts to take charge of the company's interactive marketing activities. 2. More use of "pull" interactions when brands try to attract consumers, most people agree with "pull" interactions, such as participation in social media and online community change ...

For a long time, many people have doubts about the effectiveness of the brand's spread in social media. Business owners or brands in the beginning of the turn, the number of fans and other data after the crazy enthusiasm to the rational view, this change also reflects the brand side of the cognitive process of social marketing. But so far, it seems, most marketing still feel powerless about the cash and value proofs of hundreds of thousands of of fans. As a result, all sorts of seemingly brilliant ideas seem to become a fig leaf for the effectiveness of the problem .... Fortunately, technology is developing rapidly. Micro-credit, micro-Bo and other social media platform pioneer has been very good ...