Network Marketing Strategy: The three Principles in the market segmentation of Network Marketing

All the marketers I want to know. According to each industry can according to the industry and the different characteristics of the company market segmentation, such as consumer goods for example, enterprises and marketing planners through the choice of geography, humanities, Psychology and http://www.aliyun.com/zixun/ Aggregation/10499.html "> consumer behavior and other 4 factors as a subdivision of the standard well-known marketing has a great personalized creativity, but no rules savages, and personalized marketing also have a certain principle, then we discuss the network marketing in the market segmentation of the Three principles:

(1) The principle of measurable:

Market segmentation is to a part of the market for a comprehensive and thorough development and application, then in doing market segments must be considered measurable, that is, to be controllable. The main performance is: to clearly understand the market segments of consumer demand for goods of different requirements, through the product or service to reflect and explain to make consumption feel your differences.

After the breakdown of the market scope clearly defined: such as: Gift market can be divided into domestic market, international market, including the domestic market can be further subdivided into the central China market, the southwest market, the northeast market, etc. can also be subdivided according to the consumer behavior gift market for young children gift market, the elderly gifts market If the market of means of production is subdivided, the end user, user size and production capacity, user location and other factors can be chosen as the subdivision criteria.

The measurement of market capacity: After market segmentation as an enterprise, it is necessary to make a clear breakdown of the market capacity is how large, because the market segmentation is to the market for comprehensive and thorough development and use.

Measurement of market Potential: the biggest law of successful marketing is the continuous development of new demand for the market, for a very good product is not all regions have unlimited market, so in the market segment when we consider in addition to the present market capacity, but also to consider in the future for a long time, There are many potential market requirements for this segment.

(2) The principle of accessibility:

No matter how good the market if your business or goods can not occupy the market, then subdivision is meaningless, so the market segment must take into account the number of enterprises into the market a certain amount of sales. According to this requirement, we have to take the size of each market segment, development potential, purchasing power and other aspects of the start, usually said in the enterprise marketing strategy and products have absolute confidence, the market size, development potential, purchasing power and so on, the larger, then your business into the market after the occupation will be stronger, sales will be greater.

(3) Relative Stability:

I think any enterprise in the production of a product or service will want to enter the market after a long-term, stable market. Therefore, we must consider after the occupation of the target market to ensure that enterprises in a very long period of operation and stability, to avoid the target market changes too quickly to the enterprise risk and loss, to ensure that enterprises achieve long-term and stable profits.

Network Marketing Market segmentation of the three principles must be pursued fine, quasi, controllable.

Next issue: "Eight conditions of market segment of network Marketing"

Reprint must be marked: Zhao Network Marketing (original)

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