What do enterprises need in digital marketing era?

From this survey, I got 10 things that marketing managers expect from advertising and marketing agencies:

1. Deep knowledge of the digital field

Many managers think that current agencies are not good at helping their brands build a good image on the web, intentionally replacing companies with more in-depth knowledge of the digital field or hiring digital marketing experts to take charge of the company's interactive marketing activities.

2. More use of "pull" interaction

When brands try to attract consumers, most people agree that "pull" interactions, such as participation in social media and online communities, are becoming increasingly important. Agencies should use "pull" interaction instead of simply "push" activities.

3. Impact on Virtual communities

Through some specific virtual communities, brands have the opportunity to learn more about their http://www.aliyun.com/zixun/aggregation/8881.html "> target users." Therefore, most of the digital marketing managers who participated in the survey showed great interest in influencing the virtual community.

4. Ability to use recommended technology or services

The use of mainstream network technology or network services is also very important for most people. They want advertising or marketing agents to use the technology or services they are familiar with and recommend, rather than using something very unpopular or sophisticated.

5. There is a chief digital officer

The chief digital officer (figuratively Digital officer) makes advertising or marketing agencies look more professional in digital marketing. Three-fourths of the executives surveyed said that a media company with a chief digital officer would be more attractive to them.

6. Understanding of Web 2.0 and social media.

Half's digital marketing manager believes that the understanding of Web 2.0 and social media is an important reference for them when they choose advertising or marketing agents for digital marketing campaigns.

7. Understanding Consumer Behavior

In addition to being able to correctly select and use new technologies and new channels, the understanding of consumer behavior is also an important quality for advertising or marketing agencies to perform digital marketing and interactive advertising.

8. Demonstrate strategic thinking

More than three-fourths digital marketing managers who participate in the survey put strategic thinking into what they most want advertising and marketing agencies to do.

9. Brand building and creative ability

Ability to effectively deepen the customer's impression of the brand, the ability to produce unique outstanding ideas. At any time, this is a good advertising or marketing agency must have.

10. Ability to evaluate effects

To be able to the marketing activities demonstrated in the success and lack of summary, will continue to improve themselves. In particular, the current digital marketing effect has not mature evaluation system, which is more important for advertising and marketing agencies.
(via Webguild)

The proportion of digital marketing in the whole marketing campaign is getting larger and bigger. At the same time, the development of social media and Web2.0 has also made great changes in the shape of the Internet. Whether the enterprise itself or advertising or marketing agency companies, in this new environment must keep pace with the times, to be able to make a contribution in digital marketing.

(Starting http://webleon.org/2008/09/blog-post.html)