“． China "domain name into a new game industry brand promotion tool

Recently learned from NetEase, in order to better use the game to achieve the heritage of Chinese culture, to enhance the majority of gamers to the English language identity, NetEase's classic game "Dream West Tour" officially enable the pure Chinese form of "Dream West Tour." Chinese domain name. Experts said that July this year, "China" domain name is officially opened in the world, how to use the ". China" domain name to the world to promote Chinese brand has become the focus of enterprises and institutions of common concern. NetEase companies seize the opportunity to take the lead in opening the "Dream West Tour." China's domain name, not only become the first domestic introduction of "China" domain name to promote Chinese characteristics of the game operators, but also created a network of online brand in the new promotion model, will be rapid development,　　The potential of the Chinese online games industry brings new brand protection and promotion of ideas. "Dream West Tour. China" and the game features complement each other recently, a number of online game players found in the browser address bar directly into the "Dream West Tour." China's "pure Chinese" domain name will be able to enter the "Dream West Tour" official website, and the past can only be accessed through the. NetEase related personnel confirmed that in order to show the Dream West Tour in the Chinese cultural heritage, to facilitate the memory of the vast number of gamers and login to the game's official website, dream West travel to enable just write to the global root domain Name System ". China" domain name, no matter where the netizen can be conveniently in the browser address bar input "dream West Tour." China　　Login Dream West Tour official website.　　It is understood that this is the ". China" domain name in July this year, after the world officially opened, NetEase became the first to introduce "China" domain name to promote Chinese characteristics of the game operators. NetEase company related official said, "Dream West Tour." China "domain name and game of traditional cultural characteristics complement each other."　　". China" as a symbol of Chinese culture on the global Internet, it is helpful to expound the brand connotation of the Dream West Tour, to facilitate the memory and visit of the Chinese people around the world, and to realize the inheritance and development of Chinese culture in the global scope.　　". China" domain name into the online games industry brand new brands to promote a number of Dream West Tour veteran players said NetEase enabled "dream West Tour." Chinese domain name, not only reduces the player to remember the website domain name difficulty, also reduces the user to use search to visit the game website "Be fishing" the risk.　　Experts said that netease to enable the "Dream West Tour." Chinese domain name, both authentic embodiment of the game brand of Chinese culture connotation, but also further improve the brand promotion system for the Chinese online games industry has brought a new brand protection and promotion of ideas. It is understood that at present, China's online games flourish, a variety of traditional Chinese culture as the background of the network games emerge.　　A large number of online games are directly named after the familiar traditional cultural stories, and the ". China" domain name has undoubtedly provided them with an effective means to promote the network brand. Network marketing experts said that the Dream West Tour to enable ". China" domain name this innovative brand to promote sharp weapon, not only for the online games industry do a good job. China's domain name as the core Domain name brand protection strategy set an example, more online games industry rely on ". China" brand Promotion provides good reference. Lin