". Mobile" top domain was crazy rob their own domain name flowers to fall who home?

December 1 ". Mobile" Chinese generic top-level domain officially started, the first to provide is the daily rise registration (December 1-30th), only for the TMCH (trademark Clearinghouse, the Global Trademark data Center) successfully registered trademark holders open registration. However, since most of China's trademarks have not been registered in TMCH, the Registrar has also launched a pre-registration service for the amortization period to increase the success rate of preemption.

Starting at 8 on the morning of December 1, in a short couple of hours, hundreds of well-known brands and a short, easy to remember generic vocabulary. Mobile Domain name is pre-registered a blank,. mobile domain name hot abnormal, in this cold days lit "a fire in winter". At present, the number of registrations continues to soar, so popular, no hoe the traditional internet ". com", ". cn" of the rush to rush.

According to people familiar with the matter, "millet, mobile Phones", "Huawei, mobile phones" and other well-known brands of domain names, has been submitted for pre-registration applications. Although the ". Mobile" to a certain extent in the day of the rise of the registration of the identity and qualifications of the restrictions, to the trademark holder to reserve the space and time for brand protection, but because the same trademark in different categories of holders have the opportunity to register in the daily Rise, Therefore, enterprises holding trademarks also need to strengthen the protection of mobile domain name brand in the rising period, and strive to be the first to complete the registration of the corresponding mobile domain name in the day of Ascension. Otherwise, once the date of the rise, its mobile domain name will be submitted to pre-registration applicants successfully.

Unlike the traditional Internet domain name, mobile domain name is not only brand enterprises on the mobile Internet number, and also in the application mode of innovation, providing micro-import services (that is, the company's various mobile applications of the unified Access Service), so that it becomes on the mobile Internet with brand logo marketing "unified entrance." At present, China has become a veritable mobile internet power, a variety of mobile applications are also rising rapidly. Micro-blog, micro-letter, micro-website, micro-community, etc. but as the mobile Internet becomes more and more fragmented, corporate marketing platforms and applications are becoming more diverse, companies want to seize every platform and mobile applications brought about by the opportunities, so in advertising and marketing to the promotion of all mobile applications such as: The official micro-blog, micro-letter public number, Baidu Direct number, enterprise app to promote. Even a lot of enterprises appeared a poster printed with 7, 8 two-dimensional code to allow users to scan, so that mobile users dizzying, can not. How to consolidate the number of mobile application platform accounts and mobile applications to a unified portal, has become the enterprise has to think of the problem. The emergence of the ". Mobile" top-level domain appears to be a perfect answer to the problem.

With the ". Mobile" domain name, an enterprise can unify all its mobile application portals into a micro-entry page, for example, if "millet. Mobile" is registered, you can enter the domain name in any browser into the micro-entry of millet company, Millet Company's all official website, official micro, public number, direct number, Apps, forums and mobile phone mall and other mobile applications come together, need to enter or start which application click. The way in which more and more corporate mobile applications are unified in a micro-portal is an unprecedented innovation.

On the other hand, because the mobile phone is a portable terminal equipment, mobile phone users can anytime and anywhere in the media interested in responding to ads. But the traditional domain name corresponding to the computer site makes the experience of mobile phone access is poor, mobile phone users to visit the enthusiasm is greatly affected. The mobile domain name corresponds to a variety of mobile applications of the unified portal, mobile phone users will be greatly improved access rate, thereby greatly enhance the promotional effect of enterprises. Therefore, the mobile domain name whether in the application mode or in the propaganda effect on the traditional domain name is a kind of innovation and subversion, in the world's largest mobile internet market, mobile domain name will replace the existing Internet domain name to become the future enterprise's main push domain name.

Because the mobile domain name is currently the only mobile internet-oriented Chinese top-level domain name, and domain name registration first-come first-served rules and not repeatable makes the mobile domain name become a limited network address resources. According to industry analysis, mobile phone domain name registration mainly from two types of customers. One is that companies are registering for their brands, and the competition for trademarks and intellectual property in the mobile internet will become even more intense, both by internet companies and by traditional companies, which put mobile strategies first. The other is that individuals are registered for speculation, there are a group of domain name investors at home and abroad, China has more than 100,000 of the full-time speculators. Domain names such as short and easy to remember, meaningful vocabulary and brand names are popular as speculative registers.

". Mobile phone" the various advantages of the top-level domain, so that it in the open registration within a short day hot. At present, "millet, mobile phone", "Huawei, mobile phone" has been requested to submit a pre-registration, but the identity of the registrant is not confirmed. Who is the domain name will spend? It is not yet known. But experts remind once the mobile domain name is registered, not only affect the normal use of enterprises, so that the brand image damage, but also may be other people under the guise of the name of selling counterfeit goods or phishing sites for fraud. And the redemption of domain names or through judicial arbitration will pay a high cost and time cost.

The expert also told reporters, because ". Mobile" domain name will subvert the ". com" led by the traditional domain name, its future is incalculable. In view of the traditional Internet domain name registration in a number of brand protection disputes, enterprises, brands should also be taken into account as soon as possible, companies to protect the brand of mobile domain name assets, to prevent future disputes or losses.