10 anniversary of the establishment of China Internet Network Information Center

"It's like you want to let the banana people eat apples, you have to let people actually experience the taste of apples, feel good after the food will continue to eat." "Recently, in the 10 anniversary of the establishment of the China Internet Network Information Center (CNNIC), the number of the country's top domain names in the world's first German domain name registration Management Agency--denic incumbent CEO Andreas Baess in an interview with reporters, The CN domain name from March 7 to carry out 1 yuan experience activities made the above evaluation.

Andreas baess that the development of domain names, like a snowball, and in the accumulation of a certain stage, it is inevitable to face a leap from quantitative to qualitative. German domain name. De until October 1999, the domain name was able to break through millions of registrations, after two years of explosive growth, to 5.1 million by the end of 2001. Break through the 5 million mark de domain name, began to 1 million annual rate of steady rise, and in 2006 years to break through tens of thousands of marks, the final stable in the world first. Mr. Andreas Baess says growth from millions to 5 million is an important turning point.

"Relying on natural growth is unable to meet the needs of domain name development," Mr. Andreas Baess affirmed the importance of marketing strategies for the development of the country's top domain names. Because of historical development, the COM domain name and so on has already been in the Netizen's preconceptions, has formed the stronger impression and the custom, transforms this kind of cognition and the habit to need the huge impetus. By reducing the price of the domain name, guide more netizens experience, the application of the country's top domain name, is a kind of international practice, the country's domain name development better Germany. DE, UK. UK has used similar techniques to promote the development of local domain names.

The fact also proved this argument, 1 yuan to reduce the use of CN domain threshold, but also changed the user's knowledge of the CN domain. "It's a piece of money anyway, it's OK to try." "Netizen Ma Steel's view represents many to participate in the CN domain name experience Activity Netizen's idea."

Germany's experience shows that the national domain name application experience, to the Internet users open the colorful door, for Internet users access to the network economy provides a shortcut. In Germany, even the corner of the small flower shop has its own domain name and Web site, suddenly enlarge the business to the whole country and even the world. With China's 1 yuan CN domain Name experience activities launched, netizens personalized application, small and medium-sized applications are also in full swing.

"De domain development, mainly because the price is cheaper, so users accept it is easy," Andreas Baess, ranked second in the UK domain name. In September 1999, when the UK registered price dropped from £ 20 to GBP 5 per year, the register quickly rose from 20,000 per month to 100,000 per month. From the experience of international development, prices have indeed become a major factor in promoting the development of domain names, in fact, before the 1 Yuan experience, the CN domain name of 50 yuan per year market price is the world's lowest cost of one of the domain names.

The rapid mainstream of the country's top-level domain name, for safeguarding national information security and even sovereign security has a positive significance, at the same time, through a large number of Internet users to promote the application of the scale effect, which is the impetus of Internet economic expansion, the development of the domestic Internet has greatly accelerated. For China, the Internet power of 140 million netizens, Andreas baess that at least 10 million of the CN domain name registration volume can match the needs of China's Internet development, so that the domain name management agencies to take further measures to promote.