10 major changes in marketing in the popular mobile internet

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Wen/Miran

Once I launched a survey on a micro-letter and asked everyone the following.

1. No Internet access 2. Forget to bring your cell phone 3. No wallet, 4. The computer crashed 5. The TV's broken. 40% of the answer is: forget to bring the phone! The second is 28% of the Internet, 26% of the forgotten Wallet, 6% of the computer crash, no one is bad TV. Choose not to bring mobile phone people agree that no money can also call friends to borrow money, even the phone did not bring, this day nothing can do! Modern people's dependence on mobile phone is too high, already is ineffable! Of course, plus this is a smart phone can be online, our life is all on a mobile phone!

So what will be the change in marketing in the age of this crazy mobile Internet? I think the following 10 points are noteworthy:

1. Consumers have become impatient: when mobile phones make our lives extremely convenient, the information is equally explosive growth! In the instant the fingers quickly slide, the consumer's patience also becomes insufficient! Everything needs to be fast, and demand must be met at the moment of birth: "To become attributes." "Listen, say, see, Sweep. Which is quick, which one!

2. The multiple use of fragmentation time, short, frequent, fast to impress consumers: to think about consumers are using debris time in the browsing information, long speech has been difficult to impress consumers, few consumers are willing to savor the taste of exquisite rhetoric, "the title of the party's big line of its way"! The information you want to spread must be read, Also need frequency high (this time did not see, next time must hit You), at the same time fast! Today's popular article of the mistake, tomorrow has become milk tea sister, can't keep up with the topic, you out!

3. The creation of topics is more important than advertising, driven by communication: We used to throw money at ads, forcing consumers to see the message we want to convey, however, when people have a smart phone + Weibo, micro-letter, forum, Post bar. Everyone becomes a disseminator, "This is a media age", Each consumer is a media, want to let consumers press forwarding key for you, first know how to create the topic, causing concern! No one will take the initiative for your home ads press forwarding key, unless you create a topic touched his heart!

4. Difficult to ignore the social power, let "friend recommended" strength to become strong, find their own missionaries, is the essence of micro-marketing! Your brand's disseminator, this should not be money to find the tuba or spokesperson, only really understand your brand loyalty customers, is your brand the biggest disseminator!

5. Recognize the erosion of the head of the advertising time, not only the traditional media-newspapers, television, magazines, Radio! But together with the division, the Victoria City, outdoor big-name, bus body, bus booth ... and other advertising benefits are followed greatly discount! In the past we wait for the elevator, boring time a lot, similar to the media such as the audience, resolved a lot of embarrassing time! However, after the popularity of smart mobile phones, no matter when and where, everyone looked down at the phone! The result is that the audience is not beaten by other building ads, But by the consumer in the hands of that cell phone beat! The handset replaces, is not only the traditional media, is almost all media! As an enterprise, if you cannot occupy the desktop of the consumer mobile side, any advertising input, waste will not only half!

6. Any impact on the use of mobile phone access, there is a chance to become a new marketing interface: We all say bat, Baidu, Ali and Tencent, but, whether someone began to notice, even "search" so important function, has started quietly by many mobile phone app replaced? Eat will directly check the public comment network, the news directly check Tencent News, Gossip Chavibo, other like check weather, calendar, map, shopping ... etc. mobile phone has many different degrees of app, has replaced Baidu's search portal Function! If Baidu does not strengthen the mobile Internet function, Bat does not become at, or become dat (public comment), or so-and-so at ... In short, all affect the interface of mobile phone entrance, have the opportunity to become a marketing point!

7. Occupy the consumer mobile end desktop becomes the spindle, but first from the absolute will not remove (or mobile phone with the application) of the app: not to develop an app, but in the smart phone has flourished now, consumers are actually not more and more love under the new app, but more and more refined! Unless necessary, Otherwise it will not be easy to a new app in mobile phone occupy space and traffic! So, before you do your own app, you should think about the chance to dig deep into apps that consumers will never remove. such as social media (micro-credit, Twitter, QQ), video, music, life, news, games, financial, weather, maps ... Wait!

8. The use of technology to assist marketing forces: subversion of traditional media patterns are many, the power to make good use of technology is to allow themselves to win on the mobile side of one of the key! You can interact with consumers (directly capture the user's avatar, nickname), can also use AR, induction device ... Wait, your marketing is not only put on advertising, you have more scientific and technological means to help you get attention on the mobile side!

9 people come to me! Understanding consumers is not "go" shopping, but "shopping": not only online shopping will beat the traditional retailer, with Smart Mobile + mobile payment, now the consumer in addition to go home on the internet to shop, all the time shopping! If Ali Group could not recover a city as soon as possible at the mobile end, Even online shopping will be overturned!

10. Not only users, no fans, someone to buy, but also someone to love: when we have no time to surf the internet, but also on behalf of our no time without comment! So, as a brand, you have more time to talk to consumers! Successful brands use this opportunity to create a dialogue with fans, Let the original more loving users love you, so that potential customers can first become your fans to begin to understand you! If you only want to let people buy you all day, but can't let others love you, you lose the opportunity to mold successful brand.

Finally, do a little engagement: I have a naïve forget to take my cell phone out, there are 3 parties to go to the afternoon, contact and address are on the phone, the original anxious like a hot cat, the result thought of their own with the ipad, fortunately, with 3G Internet function, hurried on the micro-letter, contact the afternoon to meet friends, Handle all the things well. That day's feeling is: micro-letter on the replacement of their mobile phone 80% of the function, you call mobile phone operators how not anxious!ps: the future if the mobile payment becomes more safe and convenient and popular, even the banks should start to think about their next move to how to go!