15 cases of winning clients ' hearts through social media

This article is from the @ Fan Ryan,socialbeta Content Contribution Team new member, and Socialbeta Sina microblog version operation. A senior student from Zhubo University in Shanghai, Japan, specializes in international relations. Currently studying in Washington University. Be interested in social media marketing and entrepreneurship. Hope that through Socialbeta this platform, to know more people with lofty ideals, learn from each other and communicate. Welcome Galviebo Communication, Weibo: @ Fan Ryan

In business, you can see the definition everywhere. Definition can be said to be your business mission, job description, expense statement, job description, accounting standards and so on the first line of defense. But how do we define it in the much-watched social media?

Here are some examples of Boozallen Hamilton's definition of social media, "social media is an electronic tool, a technology and a platform (" electronic tools, technologies, and platforms.) ）。 "As you can see in Wikipedia," social media is a web-based and mobile technology ("web-based and Technologies."). ）。 "Finally, duct Tape marketing named social media is" the application and integration of technology and social interaction "the use of Marvell combined with social consortium.". ”

Now do you find that a social media can have different definitions. If you don't clear your social media definition yourself, your important client will naturally not understand.

In order to expand and develop your business in a field that has been fired up and is rarely defined, we need to rearrange what is social media first. Defining social media is not like writing a few popular words in your proposal, facebook,twitter or YouTube, but rather a better focus on learning every different case.

1. Effectively limiting your social media
Focus on responding to feedback from users as Comcast does on Twitter.

2. Build your brand loyalty.
Like Bisnow's email, Skittles's Facebook version, Wine Library made its own podcast.

3. Instead of the Orthodox press release, the message is posted via blog posts and or microblogs.
Google's Now-former CEO Eric Schmidt did very well on Twitter.

4. Reposition your existing content,
To broaden your focus. We can focus on the New York times in the Twitter case, the FBI's Scribd, and Dell's SlideShare.

5. Manage your reputation,
This is a concern of any company, but you can try to focus on your company's profile in Wikipedia, which is directly related to your company's reputation.

6. Communication with users in crisis management,
As Johnson & Johnson did on the blog.

7. Organize competitions to improve your algorithm (algorithms)
The case is Netflix's Prize.

8. Crowdsourcing your arduous task,
Case is the U.S Army.

9. Demonstrate your leadership,
The case is recruiter Lindsay Olson's blog.

10. Search for free advertising opportunities,
Like Allstate on YouTube.

11. Show your product,
As Zappos has done on its blog to boost sales, there are Dell's cases on Twitter.

12. Staff Recruitment
Like Booz Allen did on LinkedIn.

In these cases, what we perceive as "social media" is not as simple as a platform, and these applications in social media are well within the reach of "social interaction".

Imagine these interactions next time you are positive towards an important customer, rather than touting the well-known Twitter, try to emphasize that you can influence the use of this platform to new users. Instead of preaching how your blog is being watched, try to show how your blog can create new opportunities. Instead of trying to make a viral video, try to find the right promotional video to help your client develop brand awareness.

By decomposing and redefining the broad definition of social media through different cases, you will find that this not only helps to communicate better with customers, but also presents them with what they really want and can do.

Translator's point of view:

The use of social media is widespread, with 15 cases overseas, and it may be difficult to get started, but this article gives us a chance to redefine your social media and how to build a social media that is both micro-blogging and other related. As Jonathan Rick, the original author, points out, if you can't define your social media clearly, your clients and users will naturally not understand. The principle is very common in business, but how to apply it to the social media is the case.

Original link: http://mashable.com/2011/08/29/social-media-case-studies/
This article link: http://www.socialbeta.cn/articles/social-case-studies.html
Translator: @ Fan Ryan

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