2 years of large-scale portal Operation SEO Experience Summary

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Unknowingly has been in the medical portal for two years, two years stumbling, bumps in the SEO is also a slight small. Also the scholar summarizes individual portal operation experience:

I. File storage structure (related to the result of URL generation)

Home-> Channel-> list (special)-> article bottom level page

Topics placed in the home folder of the list can effectively shorten the URL length: www.***.com/man/zhuanti.html

There are also some sites that use this form of storage: www.***.com/hot/zhuanti.html

Maybe each has its own advantages, but I prefer the former to the operation of the former man can give the search engine a clearer picture of the content category of the page.

The whole operation principle: Shortest closest to (URL shortest content closest)

Second, strategy guidance, non-keyword guidance

Portal type of station in the SEO operation to operate the goal of guiding the operation of SEO, can not only do words, do rankings, it is likely to be penny wise. I am more inclined to take the overall direction of the local approach, usually to build the weight of the whole station as the focus of work, start the long tail flow. Wait until the first phase of the flow to improve stability. Through the hot news, topics, and other operational practices, the operation of some medium heat words, this time can often be a small price in exchange for a huge return.

Third, the content aggregation, enhances the exposure rate

Portal site to improve the collection of skills, improve the coverage of the article page. According to the weight distribution principle, Home > Channel home > Channel list > Article. Therefore, the use of several methods to improve the relationship between the article and the home page, a: To do special keywords aggregation pages generated url:www.***.com/hotkey/keyweb.html, on the home page more than the tune of such pages. B: Home page to open up a random call to the area of the article, randomly invoke the whole station article.

Iv. Site Map

Portal site to improve the skills of the second, site map to do all-inclusive. Most of the site map is the use of the home page, channel, channel categories listed in the way, this way is not too good. I operate the site is basically in this way: Home-channel-channel categories (category below the article also listed here is usually selected 100 articles or so). This does not require completion on the same page and can be divided into several pages to implement the map. I also used an alternative site map: Daily update, listing the updated daily information, the information before the category. For example: [men] drinking 10 cups of water a day is good for men's health. The previous update is also connected.

Tell someone you think it is a very small problem.

In the portal when doing, certainly not a person against the banner, you will have a lot of partners, there are procedures, editors, art, and your peers. The most important thing in the process is communication. Whatever you think can play a role in SEO, preferably in the paper out, and then with the corresponding person to mention a wake up or exchange, do not think this should be know not to say, and so found the problem when it has become a scale. Communication is the most important work of the portal site team.

Copyright: Echocardiography Web Site Construction

Author: kartal