2013 SEO Promotion Trend Forecast

Time passed quickly, 2012 and only one months left, rumors of December 21, 2012 is the end of the world, if not coming, 2013 we have to continue their work. 2012, Baidu in the search engine on the continuous algorithm adjustment, made a big update, although they are known as "encouraging users to experience excellent website, Punishment cheating site", but there are many small sites are down the right, keyword ranking dropped, and even by K station, webmaster are implicated. Today, the author here predicts the trend of SEO promotion in 2013:

One, the webmaster must both promote offensive and defensive skills SEO

The so-called Shou, refers to the regular good website, regularly update the content of the site, to ensure high-quality articles, in the high weight of relevant sites and forums posted, and do a good job website http://www.aliyun.com/zixun/aggregation/37478.html "> Internal optimization, such as 404 pages, alt attributes, and constantly improve the user experience, to attract spiders, waiting for spiders, after that Baidu update to improve rankings;

The so-called attack, refers to the SEO optimization in the promotion of the site and search engines more user-friendly, increase the site page included, weight, ranking rise. Choose the right keyword to optimize, choose the less competitive word optimization, when entering Baidu rankings, using artificial analog click Behavior, promote rankings, rather than pure black hat. Baidu should be updated each algorithm for the black Hat and user experience to adjust, so the use of black Hat method to do up the site, although up quickly, but not for long, will be found by search engines, will be punished. Therefore, 80% of the energy to do a good job of "Shou", 20% of the energy in the "attack", so that both offensive and defensive, is the webmaster themselves should upgrade.

Second, the site to do brand effect

In the early marketing promotion of SEO, the site to do the home page, and the brand and user experience is not so far, so also in the SEO optimization of the Site keyword piled whole page, then the site was photographed Baidu homepage, but the passage of the passage, whether the user or search engine, want to see the website with high readability, So the site is not just search from Baidu to everything, but to use their own value to let users remember the site, into the favorites. So now to create a website brand effect, so even if no use of any SEO methods, the site will still generate a lot of traffic. For example, Taobao, has banned the search engine spiders crawling, but because Taobao's brand irreplaceable, still has a high weight, increasing traffic.

Therefore, brand building is the eternal purpose. On the one hand, after the successful brand building, we have no longer rely on search engines, God horse K station, down the right are floating clouds, users will remember our web site or the collection of our web site, on the other hand, the brand to build a successful website, search engines will also pay attention, then even if you do not ignore search engines, and even as part of , search engines will still give you high weights and traffic.

Third, the user experience is the foundation

In fact, this is almost the same as the 2nd point. Because the website that attaches importance to user experience early evening builds own brand, and the website that has own brand also is not a website that respects user, unceasing effort promotes user experience. Therefore, to meet certain needs of a specific population and dig deep in the content, to reduce spam articles, to increase the readability of the article, in the interface design to meet user browsing habits and operating habits, which is to enhance the user experience begotten.

Iv. sharing: Controlling traffic must be familiar with social sharing data

Above three points if we have done, the webmaster itself has the quality of both offensive and defensive, the site has a good user experience, the brand has been built successfully, then the next step is to share. On the one hand, the site team needs to share the site, so that more users to visit the site, on the other hand, use content to lead users unconsciously to share, so that the site's traffic continues to grow.

Earlier this year, Baidu launched the Baidu Share button; This year Baidu is also constantly adjusted, each adjustment revolves around the user experience. Therefore, it is not difficult to speculate that sharing and approval, especially the sharing of user nature rather than machine brushes, will continue to be valued and encouraged by search engines.

2013,seo, like the stock market, will continue to shake. People who are not interested in this business may give up after a big adjustment, and only if they really like and want to make their own brand, will adjust with Baidu, riding the website of the sailing in the sea of the search engine, the waves play in the palm of the stock. 2013, are you ready?

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