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It's cool to be a wonderful company.

With such a wonderful group of people, they are paranoid about finding or creating the most perfect products in their hearts; they advocate nature, love originality, reject the industrialized way of production, they are good at using technology to transform the original business model, they are more respectful of consumers, more willing to be friends with the attitude of the consumer stand together; Their brand has not been able to match the popularity of the brand and customer loyalty, their fans are proud of them, happy to share and spread ...

Discovering these wonderful people is also a cool thing.

Yellow pharmacist: Use the best products to create strong spiritual characteristics of the brand

Founder: Gu Xing

Huang's founder Gu Xing was once the director of the brand Group of Yi Hai Jia, witnessing the rapid development of the golden arowana from billions of to tens of billions of dollars. 35-Year-old resignation, Gu Xing will target the body cleaning and care products, handmade soap is to enter the industry's most suitable products.

The "Yellow Pharmacist" shop is mainly for the sale of handmade soaps from Thailand and Syria. This is he in the past 40 countries, with more than 1 years of time, research and trial of more than 50 kinds of soap after selected.

Gu Xing's entrepreneurial plan is divided into two stages, first selling soap and then making soap. He opens studios in Hong Kong and Taiwan. In a cooperative way, research and development, modulation more in line with the Chinese skin tailor-made products.

Despite being positioned as a high-end niche market, but this market also has the infinite possibility, "The yellow Pharmacist" chooses the best product, creates the strong spirit characteristic the brand, through "The small", succeeds hits a group of people even is a generation of some kind of plot may be sought after to become a kind of big.

Wavebetter face Artifact: Single shop single product success card position

Founder: Linze

July 2012, Linze agent of the washing machine brand Wavebetter official landing day Cat, a line then sales hot, still keep Taobao similar products sales first position. Wavebetter eye-catching point is that the shop only main selling a washing machine, and then sporadic sales of peripheral accessories. Novel play, let Wavebetter by the market called "face artifact."

Compared to many big-priced thousands of-yuan washing machine, Wavebetter appears more pro-people, activity price of about three hundred or four hundred, plus coupons discount, for the initial wash face machine products consumers, such pricing method is very effective.

Wavebetter only rely on a product to occupy the same kind of products sales first position, in the system of the cat created a single shop single product success stories.

Mustard: precise positioning, subdivision of the product line

Founder: Xu Xiaoyan, Zhao

If the split silk is meticulous with the fine brushwork, then the mustard is more like freehand brushwork, tend to the broad sense of the Chinese wind, the brand can be summed up in the tone: Chinese culture, neutral fan son. Founder Xu Xiaoyan and Zhao the mustard consumers and products in a very detailed division.

Pants are the most important category of clothing brands, and mustard in order to better match the blouse, inadvertently involved in the Harlan pants, but it became the most personalized brand in this category. A Chinese blouse paired with Harlan Pants has become a classic mustard.

Mustard with innovative collocation to expand the subdivision of the audience, into the elements of fashion to attract young people, despite the hesitation, but finally chose to adhere to the style, refused to mediocrity, won a group of lovers have a unique customer.

Eugene: Professional people do professional things

Founder: Kang, Zhang Jinming

In Eugene's shop homepage, the first thing to be greeted is the qualifications and biographical information of two partners: baking champion Kang and cup Test champion Zhang Jinming.

The two young people, like Shen Nong, tried hundreds of coffee beans in two years, and the flavors and expressions of the different beans were clear to screen the most cost-effective beans.

Eugene not only produces coffee beans, but also provides expertise. Starting from last October, Eugene started the offline course. They soon became full of trainees after they had posted their course messages through Weibo and Taobao, and a significant proportion of them were their clients.

Eugene A professional attitude to do products, to teach the way to cultivate the market, but also "sticky" consumer.

Fruit Cooler: Non-standard products with standardized chains

Founder: Jia

Fresh-cut fruits belong to high-frequency, Low-cost products, every day to deal with the C-end consumer one or two boxes of consumer demand is very toss, after living beyond the cost, the founder of Jia to aim at the enterprise. At present, the fruit cool net has more than 200 enterprise customers, the daily delivery volume reached tens of thousands. By business-to-business Way, the dish of cool business is running.

With the sales base, the fruit cool network to establish a core system, based on entrepreneurship for three years since all data and customer feedback, through a specific algorithm, automated to provide users with a variety of services.

In order to automatically serve as an example, the fruit cool net every day to send out the million fruit box products are not made by artificial collocation, but the system based on the previous data, to arrive at this season what fruit taste best, cost-effective. The most obvious benefit of this standardized chain is that it ensures the profitability of the cool net.

Fruit cool to enterprise customers as the main body, with standardized chain to do non-standard products, to elaborate process management to ensure profitability, the establishment of a sustainable business model.

Dilute Product Network: Adhere to overseas agents, expand the buying team

Founder: Tan Kai, Junjie

In the small creative design of the electric business Circle, dilute product network from the outset to adhere to overseas agents, currently a total of 23 agents of the exclusive brand. Agent mode can guarantee the difference of goods, but also put forward higher requirements for purchasing and inventory management.

Dilute product Network has a hundreds of people to buy a team, most of which are part-time buyers, in the choice of goods to follow the three principles: first, whether the product revolves around the main axis of culture, whether it is not in the domestic; third, based on the experience of the buying team to judge. The net demand that these goods can be completely turnover within one months.

On the mobile side, the dilute product network is testing a "small sparse pie" app, the small dilute faction will focus on some of the domestic market more difficult to buy goods, through the impact of a single product image to achieve consumer browsing, like, buy. The total SKU will reach more than 10,000, and it is five times times that of the Business-to-consumer website.

Dilute product network to overseas agents to ensure the scarcity of goods, the formation of hundreds of part-time buyers of the team to diversify the risk of selection. Move the end of the product to expand the number of items and try to advance the function.

Creatife creative life: To be a designer brand with the broker's ideas

Founder: Wang Yueming

The backbone of Creatife's creative life has been the creative and marketing staff of the 4A advertising agency, which has made the team's market genes exceptionally superior. The business logic of Creatife's creative life is as follows: they are not responsible for the development and design of their own products, its own products are developed through the resources of international designers and domestic designers, they are only responsible through their own production chain to produce, and into the market.

Therefore, Creatife creative life is more like a designer product operations team, assume the role of designer brand "broker".

2009, Creatife creative Life and a domestic design company to cooperate a offline entity sales platform +86, in Beijing has three concept stores. Play the role of investing and providing products.

Concept store Direct marketing is not the main brand to enter the market, in addition to the +86,creatife in Beijing, there are more than 40 distribution points, including the Chinese Art Museum, today's art museum, Ullens Contemporary Art Center, the Iberian Center for Contemporary Art and the major shopping centers, such as Beijing China Center, Sanlitun Sanlitun.

Compared to the standardized production of clothing, designer products are not easy to replicate, it is not easy to stand out in a short time. However, as people's pursuit of quality of life to improve, the designer brand will be more attention, such as creatife creative life such a gathering style of brand operations may be a useful way to operate such products.

Koala: Wi-Fi is more than a portal

Founder: Reiger

The koala is a commercial Wi-Fi, it corresponds to the wireless router in the home, business, enterprise use one of these three scenarios. The initial product in this area uses an entry advertisement to cash in the flow, while the koala model is a location-based business service.

In the tree bear's wireless router technology, will be logged on Wi-Fi users mobile phone number, physical address identification. Take excellent Uniqlo for example, when users use this mobile phone, and in the cat's Uniqlo shop has been buying behavior, then the next time he went to Uniqlo's offline entity shop for consumption, the store's Wi-Fi equipment will automatically identify the phone terminal, and even identify whether the user is a member of the store. So that businesses can be targeted marketing services.

These are just the most front-end application appearances, and the real value of the koala as a Wi-Fi entry is to crawl the user's information. This means that as long as a user has used the merchant's Wi-Fi, he will become a background CRM inside a data.

As a company of hardware and software, the koala not only lays the Wi-Fi for the merchant, but also provides the service based on the local location and the collection of the consumer's behavior data, which has great imagination space in the O2O field.

Digging up wealth: Digging up the user's asset consumption data

Founder: Chaoxiaowei

As a tool-type software, digging money in the user experience to do enough Kung fu, simple first. In addition to the basic accounting details, statements and budget functions, but also fully consider the user account of the various scenarios, the development of a lot of lightweight applications, such as business travel bookkeeping, photo accounting and voice bookkeeping.

Last October, under the impetus of the state of investor Lee, the CEO of Gu Chengwei led the team to join in digging the wealth, supplemented the financial ability of the team, and began a comprehensive exploration of the commercialization of the product.

Money Fund trading services are the first to dig the wealth of choice, starting from last February, dug money to develop the fund trading services, July officially on the line, for the investment needs of customers recommend a very small risk factor (currently available five funds), and the fund company to collect a certain fee.

Digging wealth from a single bookkeeping function to the financial, funds, investment and other functions, the goal is to put all the assets and consumption of users into the money-digging system, these data is the real value.

Under the kitchen: Use the concept of life to influence consumers

Founder: Wang

Internet advertising mode, for the next kitchen, such as the app, seems a little distant, but the domestic electric business environment, but for the next kitchen to provide another possibility of commercialization.

August 14, 2013, the next kitchen on the line "a bit of field" channel, the introduction of 5 farms in Beijing, for the next kitchen users to provide a platform for the purchase of food, this is about recipes, content sharing, social Platform Test utility operators first step.

For the choice of electric commodity category, founder Wang Standard is good quality, high bargaining space. "A bit of field" in fact is to help the production and sales terminals to build a platform, farm online to promote their own planting concept.

Setting up the platform and introducing the farm is an attempt to commercialize the kitchen, but it is always a concept of life to pass the kitchen to the consumers, so that an app derived from eating has social value in the consumer's perception.