2014 Marketing 10 Trends forecast

Advertising and marketing to today's digital age, with a lot of creative ideas and a sizeable return on investment (ROI), and a lot of brands with lots of information and content to feed consumers who crave information and need immediate gratification, 2014 will be the year for content marketing to soar, with 10 trends forecast:

-Content will be a part of the department

Many marketing departments and advertising agencies intend to hire a dedicated content marketing talent, the job in many enterprises still no one. More and more writing workers have recently been involved in the content field, and the new year is expected to create more new job titles, such as content Marketing manager, Content Marketing Manager, Director of Content/chief Officer).

-Increasing standards for native advertising

Through the visual integration, the original ads cleverly hiding in each page, users have the right to choose to watch or not. Content authorization is expected to be a potential area, as the content exposure of brands in various digital platforms may involve copyright issues. 3721.html ">2014 years of primary advertising of the relevant norms will come into being, such as advertising hidden in the Web page, such as marketing method is the key to consumer information disclosure or concealment degree, the balance between the two should be cautious."

-Each viewing cost will go into history

In the past, "each viewing cost (Cost-per-view)" was highly regarded by the industry, and now the return on investment will focus on the "cost of each action (cost-per-action)", the role of the original content to explore the list of potential customers.

-Marketers have greater responsibility for ROI

What is the value of content and social media marketing, 2014 will be a critical moment of unsuccessful success, and this year is expected to be fully integrated into customer database and customer relationship management.

-Brand will cut partners and turn to a single platform

Very amiable cost and very low it knowledge of the threshold, so many marketers signed a variety of cooperation vendors, and mistakenly recognized that this will help to stand on the wave of content marketing. The 2014 brand will look for tools that are well-organized, affordable, exempt from cumbersome landing procedures, and fully control the effectiveness of content marketing. Therefore, it is possible to raise the End-to-end content marketing platform of a class of architectures in the cloud. On the other hand, because of the small start-up companies can not invest more money, and some end up, and some were mergers and acquisitions, thus showing the appearance of market integration, indirectly contributed to the birth of platform tools.

-linkedin will become a source of news and a conduit for communication

With 250 million members and 42 million visitors a month, LinkedIn is a valuable news-gathering site with a wide audience and a good target group, and marketers will continue to budget the site.

-Mobile market becomes a battleground and helps to promote brand image

56% of American adults have smartphones, and consumers ' mobile and smartphone usage will continue to grow, as many audiences who work online with content marketers need to ensure that their brand experience on small screens is no less than other media. Marketers who adjust their mindset and accept mobile first will be able to master vast and rich marketing opportunities. According to Latitude's survey, 61% of respondents said the brand had a better impression if the brand provided a good mobile experience.

-Europe will unleash a frenzy of content markets

2014 will be a lot of European companies to invest in content marketing technology and solutions, the European market will be what kind of creative, it is worth observing.

-Advertising agency to commercialize content

2014 advertising agencies to operate the content market will be more skilled and organized, they will work with the marketing software to launch a more plastic brand services, while providing customers with technology solutions. Agents will still be brand management processes and tools, the more advanced approach is to use software programs to drive content creation, dissemination, and measurement.

-Dissemination of the budget will be unified planning

Content propagation is the key to success, but even with the best content, it cannot be converted to ROI if it is not paired with effective propagation. In the past, the dissemination of funds and the content of the funds separate, the former by the media agents in charge, 2014 in the marketing workflow, agents and brands will be more intelligent integration of content creation and dissemination of funds two levels, so that the ecological circle of each member to work more handy.