2015 you should take the search engine optimization seven effective tactics

SEO (Search Engine optimization, short SEO) is a way to use search engines to improve the target site in the search engine rankings. It sounds a bit like rocket science, and this widget is perfectly combined with that module, adding time and reducing the theory, and perhaps this formula will produce a better solution than in the past. But just like most science and technology, the technologies that were applied in online marketing last year are outdated. When competition jumps to the top of the search rankings, these strategies fall into a slow half-life.

Every new year, you have to reassess strategies that have a big impact on the marketing sector. The bottom line of these changes depends on the ability to reach more potential consumers, readers, or service users, and it makes more sense to do whatever it takes to improve the coverage. Here are 7 effective tactics you should take in 2015:

1. Optimize Mobile search

In recent research, the Market Research institute GlobalWebIndex A sample of 170,000 adults in 32 countries around the world. The results show that 80% adults now have smartphones, and they spend an average of 1.85 hours a day on smartphones, compared with 2012 for half an hour. As Google recently mentioned in the SEO PowerSuite Package software Guide, the mobile-friendly web site data shows that 50% of the network traffic is now on the mobile network. Your mobile site needs to be on a par with your desktop site in terms of content, search capabilities, and more than ever before. In addition, having a mobile-friendly website can improve your ranking in search.

Remember when you found the Web page you were looking for, but didn't feel any frustration when you clicked on the content? By unlocking the traditional hassle of web site elements, such as images and JavaScript, users can be freed from trouble. No one likes "entry barriers", especially if search engines can lower your rankings on mobile sites.

Check your mobile updates carefully through Google Webmaster Tools (Webmaster tool). The results show that some of the URLs in your site can be used on mobile devices. This requires a special string that requires a leading mobile map protocol, as well as further namespace requirements. After the site map is updated, send it to Google.

The good news is that a responsive web design can compress the time and effort needed to optimize the same information changes. However, if you do not have the time or money to complete the redesign of the site, you'd better build a standalone mobile Web page and execute a strong SEO strategy from the start.

2. Focus on all kinds of keywords

SEO has been developed for many years, no longer just with a single keyword. We can take the old ways to identify the right keywords and add the user's intent behind the search. Ranking the right keywords may be the most destructive of search locations. So how do you know what kind of wording works? You probably have your own set of options, but you may also miss the powerful key phrases. Knowing real-looking data can help you position keywords from the start and remove the words that trigger speculation.

Take the Rank Tracker tool and the "Suggest Keywords" feature as an example, they make it easy to gather information through 17 keyword-recommended platforms, dramatically reducing the amount of work time required. Because every keyword you choose requires a lot of work, including web updates, content creation, text anchoring, and so on, which require a lot of time and money to invest. Evaluate the difficulty score of keywords in rank Tracker, and optimize your strategy according to the score. It's not difficult to start with a low difficulty keyword, and investing in them can quickly make a profit.

When you evaluate SEO on other platforms, you can also use these tools to handle the objective results of personalization, reducing the complexity of IP address positioning. Your mobile audience may be looking for different content that is generally suitable for your desktop audience. You can use "precedent statistics" and focus on certain words in the future to develop keyword strategies. Using Google's keyword planner, you can help you make accurate budget plans by evaluating keywords.

3. Don't overlook social media

Search your company on different browsers in different places. Focus on your active social media pages, such as Facebook, Pinterest and Twitter. Maintaining the growth trend on social networking sites can lead to a rise in the rankings for major web pages. Ideally, your Web page will be pushed to the top of the list and then updated with the support of social media channels, constantly updating content and enhancing community interaction. If the user doesn't first click on your page, at least they will welcome the essence of your brand. After that, you can invite them to your brand through valuable positioning techniques.

Recently, the analysis of the situation does not look very good? From an seo point of view, it is fortunate that it is still in dynamic, and has a strong existence value. If the pages associated with your brand are not active enough or the accounts are duplicated, please close them. You need to filter users so they can see what you want them to see, don't let them down, and don't let them be confused by inactivity or stale content.

Do you focus on other pages by putting the Google + page into the inactive social media account category? Consider the mixed content published daily. Because it is also a new baby on Google's social network, it will receive preferential treatment in any search.

4. Discard Complex UX and URLs

Web site audits can be done by scrolling, recording, and using different tools over several days. Even if you think your website is simple and fluent, running website auditor such a program is harmless. This program is free of charge unless there are special upgrades required, such as increased publishing and delivery of customer reports. You can focus on redirects, meta tags, homepage content, and coding issues through a list of websites and pages. Reducing these inhibition performance in independent web pages is very useful for improving SEO performance throughout the site.

WebSite Auditor can also verify the integrity of site URLs and links, such as dynamic URLs based on data is too long, the lack of support for SEO keywords. 404 errors and disconnects can affect search rankings, so identify and fix these issues as soon as possible. But please note: Before making any changes, please compile your suggestions and send them to your administrator to avoid adding complexity and causing more problems when changing URLs.

5. Don't worry about trifles.

SEO will also provide help in a larger market. When delving into the data and analysis, it is easier to use SEO techniques to select Independent pages, each blog post, and the questions in each perfect page title. It's impossible to step back and monitor every piece of text you create or track your day-to-day performance. On the contrary, there are SEO optimizations and repair tools that will help you. Reduce the SEO goals you can handle, make the necessary changes, and then target the next one.

The "Long tail" of 6.SEO is still important.

We need to think about: Why do people look for things online? Who are your customers? What do they want to get on your product?

If you are engaged in organic juice business and search for the phrase "weeklong organic green 2.4bn Cleanse", you may have little information on the overall search. But if you can optimize the phrase by SEO strategy, increase its ranking, product sales may increase a lot. Because customers will know what they want, they may be willing to pay for it. You may want to use shorter keywords, such as "Green 2.4bn", but understand how customers interact with the product to increase sales in a targeted way. The unique "Long tail" search continues to dominate the world of search, so please be aware of this optimization.

7. Pay attention to PR

In the SEO community, there is a strategy has not changed, that is, with the import link with your site. This approach helps create referral traffic and enhances SEO. You need to act boldly to get these difficult price-weighted links from the highest quality sources. By actively selling your products and services to journalists who are interested in your industry, you need to explain to them simply and clearly why people need to know your brand.

Run search adverbs, such as "best" and "ten", to see if your competitors are on the list. If you believe your company can deliver real value to these journalists or their readers, think of the best solution and try to link traffic to your site. But don't just focus on links, but make money from them. Key content related to your industry can be provided by keyword and appropriate tags to build your expertise in the field.