3 key elements of mobile advertising "sucking gold"

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Lead: At the beginning of mobile advertising, marketers think that simply by compressing the 300*250 banner ads on the phone can make money, and in fact they are wrong.

Many in the industry claim that the 3721.html ">2014 Annual Meeting is the ultimate year for mobile advertising to realize its greatest potential, but some businesses are still hesitant about using the media as the main tool to drive consumer participation." However, there is every reason to be optimistic about the future of mobile advertising – the latest market report predicts that the cost of mobile advertising worldwide will grow 10 times times over the next three years, to about 72.32 billion dollars.

But to make these predictions a reality, marketers must reassess their mobile strategies at all levels – from creativity to targeting. Only in this way can we feel the long search for "The year of moving".

The right idea

At the start of mobile advertising, marketers think that simply compressing the 300*250 banner ads on the phone can make money, and they're actually wrong.

What makes an ad so compelling in all media including mobile media? That is, it creatively implanted every mobile device. Now consumers are fast eaters, they have no patience and time, and mobile advertising makes a simple innovation-presenting your brand information to consumers with a smaller screen.

For example, a large banner media advertisement is certainly applicable to banking and finance. But for a car company or movie studio, the ads are more dependent on the visual storyline, and the video is more appropriate to convey the brand message.

Of course, our dialogue cannot avoid mentioning local advertising. It proved to be quite effective on the PC side, and if the Twitter takeover of mobile ad platforms MoPub current industry dynamics last December, there is no sign that local advertising will occupy the mobile advertising industry this year.

Association Rules

In understanding the type of creativity, but also to be able to arouse the consumer's resonance, which is critical, this is just beginning. One of the most important success factors in mobile advertising is the relevance and positioning.

Today's consumers are still plagued by too many unrelated ads in their mobile devices. According to a recent study by PwC, 69% of consumers are actually willing to interact with mobile ads, but it cannot be spam and should be pushed in the right circumstances. If this trend continues, marketers will find themselves in a precarious position in front of consumers.

Simply put, marketers must use the data and their insights in all channels to understand and master consumer preferences, and then provide more personalized information. If they do not, then consumers will quickly lose.

Attribution and Measurement

Today, marketers are hesitant about pushing the mobile landscape to a strategic level, as the media have not yet played a role in the middle. The exciting thing is that the relevant innovation technology is moving in the right direction. Marketers also need to know more about the company's profit and loss impact factors.

This issue will remain the focus of the year, but we will see solutions that not only help marketers find the right customers, but also do the right thing to put into effect through channels.

The era of mobile advertising has come

We have reason to be excited about the future of mobile marketing, but we must first work to eliminate our current concerns about the media. For years, mobile advertising has lacked creativity and relevance, a cornerstone of market effectiveness-but it can be changed.

All marketers are starting to use mobile advertising extensively to promote branding, but in institutions, and technical partners, much effort is needed to change the way people think about mobile advertising. If they can successfully use advertising, not only to show the right people ads, to find a more meaningful way to measure the effect, then the sky is their limit.