315 consumer rights to safeguard the new trend of the network to become a bright spot

Another year of "3 15", in this protection of consumer rights Day, let us focus on the consumer rights this year and how different in previous years.

Network protection becomes a bright spot

"3 15" has not arrived, Taobao has been preemptive shot. January 12, 2010, Taobao announced an investment of 100 million yuan to set up a consumer security fund: Consumers in any one shop in Taobao problems, Taobao verified will use the security Fund to pay first. Relevant personage analysis, this means to enhance people's confidence to online shopping.

"2009 China Internet Shopping Market Research Report" published by China Internet Network Information Center shows: in the first half of 2009, the total amount of internet shopping consumption in China was 119.52 billion yuan.

With the development of the network shopping market, some fakes flee to the virtual space of the network and destroy the whole reputation of the online shopping market.

Gunjun is the Southwest University of Law and political Science master, he passed a courier company in Shanghai in the process of baggage, there has been a loss of clothing. Mediation with the company failed, on the Gunjun began to post on the internet, "I send a post mainly to win the support of everyone, but also want to get some analysis of legal professionals, as evidence of litigation." After posting a lot of people reply, everybody quite support me. ”

Online opinion is an important basis for some people to make decisions. "I always pay attention to the comments of netizens before buying items, especially commodities," said Zhang, of the University of Communication. ”

"In China, there are now 1.5 million websites, 300 million netizens and 1.3 million BBS forums," according to the Economic Observer. The average number of new posts that appear every day is more than 2 million. "In the Internet this open platform, any enterprise does not know a small post will lead to what result, this makes the enterprise attaches great importance to netizen opinion."

Service concept to reduce disputes

This year's Lantern Festival, a pair of more than 70-year-old in Beijing, an electrical store bought a brand of microwave ovens, home found that products can not work properly. Shop staff door-to-door inspection found that the line in the House aging. This is not "three packs" range, but after the staff for instructions, or carried out the return processing.

"Who was aware of the importance of service earlier, who could be the leader of the industry," said Mr. Zhao, a mall manager. In order to serve consumers better, the customer service of the electric store has been upgraded from passive problem solving to active return visit.

Stechun, a professor of law school at Renmin University of China, believes that in real consumption, many issues involved in the amount of money is not high, consumers rarely go to court to prosecute, and the association does not have such a large "digestion" ability, so through benign competition to solve these problems. "In a fully competitive market, operators expect to establish their own credibility, they will care about product quality and service standards, to avoid causing trouble to consumers." This is a benign competition. ”

Benign competition, competition is quality and service, the theme of this year's "3 15" activity is "consumption and service". The attitude of service to consumers, can more effectively avoid disputes, in order to survive in the competition.

The road to rights is still bumpy

On February 28 this year, on Gunjun received the verdict of Shanghai Qingpu People's court, sentenced him to sue the express company to compensate for the loss of 300 yuan, while the entire rights-defending process has lasted for 18 months. Gunjun said that during the lawsuit, the traffic and eating and living in total spent 3000 yuan, not including the delay of time.

has obtained the legal Profession qualification certificate The Gunjun regrets to say: "A prospective lawyer defends oneself to deserve the right already to be so hard, an ordinary consumer will encounter what kind of predicament?" ”

In the consumption of disputes can not be resolved, consumer rights protection channels, high costs, so that some people "daunting." Zhang said: "If there is no coordination of small disputes, can only suffer, when a lesson learned." "(Von Universe Song Lei Zhang Jinyu Liu Jinli People's Daily edition)