37 games To create high-quality IP allows players to experience quality hand tour

In recent years, by Jackie Chan starring the New Year film "Days will be Lions", is to let millions of viewers full of the feast, after the release of the leading, the Spring Festival file first breakthrough 500 million box-office blockbuster. At the same time, by the 37 game based on the film IP adapted from the game on the line, but also to create success, weeks active users 3 times times the same products, and repeatedly updated the industry record.

37 games continued to exert high-quality IP to create a whole industry chain

As we all know, IP is one of the most eye-catching selling points in the online game market in recent years, and it has extremely powerful powder-absorbing effect and gold-fishing effects. Over the past 2014 years, 37 games have pushed IP strategies in a strong, go to the layout of the fine game routes, but also frequent a masterpiece, successively won a number of popular IP, according to the network Bukking Wind Ling under the name of the world's novel "Ao bougainvillea Days", there are according to the animation "Cang Yi" authorized the production of "The Blade of the pale wings." Successful success of the quality of IP, but also include the phenomenon of the end of the tour "legend", the beginning of the Chinese net Platinum writer dance the latest masterpiece "I Set the Universe", Hot comic "Blood High School", "Altman" and the spring Festival during the film blockbuster "Days Will Lions." IP strategy to win repeatedly, let it become a lot of game vendors to emulate the object.

This "Heaven will Lions" as the first film of the Ram game, and full coverage of the PC and mobile game dual-end, within a week to achieve such a strong performance, and further highlight the 37 game to make the quality of the game's determination and strength, while its "respect for IP, restore IP, do the most IP-compliant game" This strategy, Give full play to the "Days will lions" as the advantage of film IP, the future is generally optimistic about the prospects.

As the 37 vice president of games, Ms. Huang, previously reported that high-quality IP resources are the birth of the gene, but whether from a deep foundation of the game design team is also a key factor in judging the quality of the game. 37 game in the IP strategy of the concept, that is, with the introduction of the concept of game products consistent, that is, boutique IP, boutique games, boutique operations. Moreover, 37 games to introduce high-quality IP resources, not limited to the use of their own research and development team, but also to share the cooperation of the CP partners to create quality games.

In fact, over the past year, 37 games have passed with the network, giant network and other major outstanding developers of the powerful joint, in research and development capabilities, operational experience, the allocation of resources to achieve superposition, will be more easily, more quickly digest the quality of IP, will be made to create quality games, to attract more users to play, thus maximizing IP value. 37 game This series of actions show, it is a three-dimensional quality of the IP strategic layout.

It is worth paying attention that this kind of game creation mode based on IP, not only developed a brand-new game industry chain, even framed one or more IP development ecological Circle, provided the industry with a new development model worth learning. On the other hand, 37 games focus on the future, with marathon mentality to do the game, adhere to the concept of fine development line, can help it to a more stable pace to move forward, promote the development of domestic game market.

Looking for high-quality IP, adaptation of boutique games, has been one of the main strategic direction of 37 games. According to reliable sources, on March 7, will be held in Zhuhai, the second China International Game Congress (abbreviation: CIGC) on, 37 games or will enlarge recruit, with its Daewoo authentic Licensing page Tour "Shaft Sword of the Day", as well as Japan's Superman air animation adaptation of the "Pale Wings of the blade" And so on a large sum of money to build strong IP masterpiece in the field concentrated debut release. And the future, 37 games will further increase in the IP market layout, buy more including film and television dramas, popular novels, hot anime and other high-quality IP adaptation rights, but also with a number of classic client game developers to achieve cooperation. I believe that in the near future, players will experience more and more high-quality IP games.