5 common causes and solutions for high bounce rate of page

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This article mainly discusses several common causes of high page bounce rate. What is the bounce rate? What is jumping out? I think it's no longer necessary to explain, the bounce rate has always been a very popular indicator. It is used to measure how much traffic matches the content of the site. In the words of AK, I came to your website, saw the first page after I vomited, and then I went. This is just a jump out of the interview. When too many visitors leave when they see the first page of your site, you will see a higher bounce rate.

Bounce rate when a negative indicator, since the bounce rate is used to measure the level of traffic and page matching, then, when we see a site in a high jump rate of a page, it should immediately check the quality of traffic or optimize the page to reduce the bounce rate? The actual situation of traffic and the page mismatch is just a reason to jump out of the visit. Because the site analysis tool in the bounce rate calculation methods and tracking code implementation, and other reasons, many other factors will also cause the site page has a higher bounce rate. These reasons need to be treated separately when we analyze and optimize the bounce rate. Next, we'll discuss the 5 most common reasons for jumping out of the way and how to solve them.

1 Visitor's single page access

The first and most common reason is the visitor single-page access we mentioned at the beginning of the article. The so-called one-page access that is, visitors to your site, only to browse a page to leave, and this page is the first page visitors to the site. This situation mainly illustrates two issues:

1 The content of the page is not what visitors want to find, perhaps the visitors are blinded by the advertising scam, perhaps the root is false traffic.

2, the content of the page is the content that the visitor is looking for, but the page design has the problem, the visitor cannot continue to operate.

The main function of the bounce rate is to record this type of access. and prompts the analyst to check and optimize the page or traffic, to reduce the jump out of the visit.

Workaround:

If it is because of the first reason for the high bounce rate, the solution is to find a high bounce rate by segmenting the page or flow channel. and optimize for problem pages or traffic. If it is a page problem, you can do A/b or multivariable test. If it is a traffic problem, you can change the content or description of the advertisement. If the discovery is false flow, just take it off.

2 cross-domain access for visitors

The second reason is Cross-domain access. Cross-domain access is not so much a cause of a high bounce rate as a problem in tracking code implementations. Many sites will have a level two domain name, and according to different level two domain name to classify content. At this point, if the Web site Analysis tool is not set up, the analysis tools will default to different subdomains for different sites. When a visitor accesses a subdomain from one child domain, the analysis tool thinks that the visitor is from one Web site to another. Usually, this problem will occur on the homepage of the website. Because the homepage is the visitor most frequent entrance page, is also the flow streaming page.

Workaround:

Google Analytics, for example, solves the problem of cross-domain setting of tracing code. Google Analytics The hash value in the cookie to determine and differentiate between web sites and subdomains. Using the following code to turn off the hash value allows the cookie value to be passed between different child domains, which ensures that Google Analytics does not default to different subdomains.

code example:

3 Visitor Clicks Outbound Link

The third reason is outbound links. Each site will have a few links to the outside of the station. If a visitor clicks on these links, the Web analytics tool is usually no longer traceable. Take My Site Analysis Library page For example, this page is a Web site analysis of the navigation page, but all links point to the station outside. When a visitor comes to this page, no matter which link is clicked, it will be recorded as a pop-up visit.

Workaround:

There are two ways to resolve outbound links as a result of access:

1, all outbound links Click to track, this method is not complicated, as long as the writing a simple JS can be achieved on all outbound links tracking.

2, this type of site has more links to the page for separate labeling or filtering, to avoid the whole station's real bounce rate changes have an impact.

4 downloads, subscriptions, or non-page browsing operations

The fourth reason is those that do not generate new page browsing behavior, such as downloads, subscriptions, online video, and so on. These behaviors do not trigger new page loads, and web analytics tools do not automatically track these behaviors by default. So, when a visitor accesses a page, even if the task has been completed (downloaded or subscribed) and left the site. Will still be recorded as a jump out of the access. Although this is obviously incorrect, the Web analytics tool tracks and calculates the bounce rate. We cannot precisely avoid such situations.

Workaround:

The solution to the new page browsing does not result in a jump out of the access method is similar to the previous, you can download, subscribe and other key actions to track and record. Take the Google Analytics tool as an example, the available methods are virtual pages and event tracking.

code example:

5 Tracking Code Implementation errors

The fifth and final reason is to trace code implementation errors. Web analytics tools rely on tracking code to identify sites. For example, if you only add tracking code to the homepage of the site, the analysis tool will assume that the site has only one page. And only the metrics for this page are recorded. So, if there are pages in the site that are leaking code, then when visitors come to these pages from the landing page, they are also recorded as jumping out of the box. Because the following page does not have tracking code, the analysis tools of course do not know that the following page is part of the site.

Workaround:

The way to solve the trace code leak is to check the whole station code. This does not require each page to be checked individually. There are two ways to do this:

1 The tracking code is usually uniformly added to the header or bottom template, so check the templates to check the whole station code.

2 If you are using Google Analytics, you can use the Sitescan tool to check your code.

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