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Information release whether for the novice or did a long time SEO, is a cliché topic, but the reverse view now posted online information, a few are in line with the norms? is how to hair on how to hair, blindly pursuit of multiple hair, but neglected the most basic quality of information. In particular, since August 2012, Baidu has changed the link algorithm, most of the site because of garbage information and the right to drop, and some even K station, so the webmaster now we are not to reflect on, we should be cautious treatment of our information released it? Now is not by the chain more, you can rank up, Now pay attention to the quality of the chain, then in 2013, how do we build the quality of the information published outside the chain? The following summed up the 5 aspects, I hope to webmaster friends help!
Because I am engaged in the education industry, then I will be the norms of our industry to give you the information on the issue of some considerations and methods!
Find a distribution channel
How to find distribution channels, information channels in fact, the more relevant to find the better, we can go to Baidu Search Education Forum, or use some Baidu query command, such as: Inurl:bbs intitle: Training. Analogy, through this method you can find a lot of useful forums, classified information and other resources. For example, here's a list of some of the resources I've found:
(1) Professional Training website (Training network, college entrance Examination Network, enrollment network)
(2) Sina, Sohu, NetEase and other educational channels
(3) Forum (college Entrance Examination Forum, Training Forum, Technical Forum, Campus Network Forum, job-seeking forum, and other high-weight forum that can publish advertisement information)
(4) Blog (Sina, Sohu, NetEase, News, Alibaba, Tianya blog, etc.)
(5) Baidu Space
(6) Classified Information Network (BAI, 58 City, list network, net, easy to board, Word-of-mouth Network, Learning Express Network, Tianya classified information network, etc.)
There are more channels to be listed here. Here we go to step two.
Register and Login
Registered account, some people think that this is not simple, direct registration to fill out the information, the official one audit is not passed, but there are also small tips. I summed up the four points, you can see:
(1) Education and training enrollment site directly with the center name registration
(2) Forum class sites to register with different identities, such as the college Entrance Examination forum can be students or candidates parent identity registration, campus network can be student identity registration, job forums can be job seekers or recruiters identity registration
(3) The owner of the blog can be a center, can be in the student, can be a central technical teacher or employment teacher
(4) Other classified information networks and forums may also be registered with a short central name or directly using the URL as the username
So, we are not feeling a bit formal, send some information outside the chain or something is very easy to pass.
Check the info bank for information about the release
Published information and articles are not random, but also to pay attention to skills, for example: the release of information to combine the recent site search terms, as well as the recent Web site needs to publish appropriate articles, such as the recent search of the crowd is in the reading, or on-the-job, as well as university students, so that we published information to this type of people mainly, Don't send out articles about high school students, or college entrance exams, because that point of time has passed. Hair is also some rubbish outside the chain, everybody feels is this thing?
Four release information
Platform account and information we have to find a good, then we have what to do, of course, is the release of information, then the release of information, not directly sent on it? No, of course not, this is also to be fastidious method.
Publish information, the key depends on the choice of the title, but also the most important is the title, you have to choose a good title, it will be twice the effort. You can understand the title party, but preferably your long tail word. Because the competition is more intense words, rely on a single page is not to do, even if the effect is not very large, at most, the effect of a chain.
So suggest everyone in, choose the title of the time, as far as possible long tail words, add double title, so that the effect will be very good, this is the message is the most important.
Five fill out the information release record form
The last one is to make a record of your own release, I believe most companies have their own information to publish the record sheet, only the record is good, can know which is valid, which is invalid, even for their own assessment is also helpful, when the leader asked you recently did what, you can directly to the record table to them to see, Doesn't that save a lot of things?
Above five points is my own work in the summary of some SEO tips, we can see, so, in accordance with these steps to do the site optimization, is not very clear, there are some SEO tips, and then share to everyone, we have time to pay attention to the chicken (SEO technology http:// www.seojishu.org) Blog, there are more SEO technology to share!