56 Manager Talk about the opportunity of profit and development during the video station

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Recently, 56 network general manager Zhang dialogue Tencent Science and technology reporter has mentioned that "video site can not achieve profitability during the year." So what's the reason for her saying that? As the third big guy in the domestic Internet video site 56 net in the year can not realize profit, other video site How to achieve reverse attack?

Video network year can not achieve profitability, 56 net one months from the big guy into "three" unfortunate encounter

Logically speaking, when watching video to become a netizen surfing the internet only after chatting an entertainment, the traffic to the webmaster should be immeasurable, but 56 net general manager Zhang in the interview with Tencent reporter, but mentioned the year can not achieve profit, this is why?

56 nets, once a steady sitting video site of the first transaction, but due to a 2008-year accident, the site was forced to suspend operations for 30 days. And this is the short 30 days, 56 nets from the position of the big guy was pulled down. Even in the late 56 net out of the lake, did countless efforts (continuous publicity, and even later and Renren strategic cooperation), still can not regain the aura of the past. 56 Network "Dismount" from the side of the description: video site "Customers" with the characteristics of easy to lose, once the loss of customers, and then "poach" can not be so simple.

A fall is two "ranked", naturally do not underestimate these two ranked, because "three" and "one" seems to be just two steps, but at the top of the two, but it means two orders of magnitude, this also must explain the number of video sites, but also shows the quality of the video site is also a few.

Want to "live" no way, MP4 due to the elimination of network, the mobile industry or will drive the development of video site

Because video site many, at the same time maintenance cost high, difficult (occupy space big), caused the video site to appear unprofitable situation. So, video site break through the way there? below, to look at several well-known domestic video sites in the plight of the development of cases.

First of all, Youku ate the story of potatoes, deduce the story of the rise in the price of potatoes, the second, 56 nets and hook up the network of Renren, so that 56 of the network of traffic doubled, and recently began to spread the PPS and Baidu "marriage" rumors. These video giant alligator powerful joint marketing way, to the video site brought a certain spring.

Strong alliances just lead to stronger, let video site is "How strong" situation, and this situation will be very unfavorable to some small video site development. Then, the small video site should use what way to achieve breakout?

With the development of the mobile era, there is no "antenna" MP4 because it can not realize and network interconnection, complete real-time live broadcast and other factors, but also slowly but out of sight. The real video mobile video era has not yet come to the stage when instruments and equipment, such as MP4, cannot realize real-time data supply. So it would be a good turning point if any of these videos could capture this opportunity and actively develop the mobile industry.

Small video site difficult to develop, network marketing or into the last straw

The breakout operations mentioned above are only suitable for large video sites. So how does a small video site break through?

According to the current network market of small video site profit model analysis, generally divided into two major categories. First, the use of the vast number of network traffic, to receive Baidu or Google to provide advertising for profit, and the second is to use exclusive video to sell to members. Obviously, today's popular video sites have become synonymous with several large video sites, small sites to pay for large server rental and space costs, presumably limited traffic can not help these sites for the winter. Although the exclusive video to sell to members of the way is a relatively substantial revenue of the operation, but the current network market because there is no piracy so said, so the long-term operation of these sites is also very difficult, and the production of exclusive video also requires a small amount of money.

So how does a small video site break through? Perhaps, the current popular network marketing can bring hope to these sites. It is understood that the current network marketing has begun to enter the industry of video marketing, the process is very simple: just the business of making good video on their own website, thus charging a certain fee. And this kind of marketing model in a certain sense, can be regarded as the original two modes of profit, a need to have a certain amount of traffic, two charge from the advertising business, this can help small video site life, perhaps to become the future of small video site development vane.

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