$58 million trillion, cheetah buys mobile marketing company Mobpartne

Cheetah Mobile today announced a wholly-owned purchase of mobile marketing company Mobpartner at a 58 million dollar price. This transaction will be in the form of cash and shares, the price of the transaction is limited by the adjustment clause in the transaction document, and the completion of the transaction is limited by the relevant delivery clause in the transaction document. After the deal is completed, Mobpartner will be the Cheetah's mobile affiliate, Diamel Agaoua will remain Mobpartner CEO and become senior vice president of Cheetah Mobility.

French company Mobpartner focuses on mobile effect marketing, helping distributors to cash in on a higher ecpm. Since its establishment in Paris in 2010, the business has expanded rapidly to the global, covering 200 countries, with a service provider of more than 500, and with more than 10,000 distributors around the world to establish cooperation, covering more than 200 million mobile users a month, resulting in 180多亿次 advertising exposure. Entering China in 2013, 20% of the traffic came from China.

The cheetah expands overseas by using generic tools such as clean Master and CM security. According to the 2014 Q3 earnings, Cheetah Mobile End Mau (monthly active users) 340 million, Cheetah mobile products have been downloaded to 862.2 million mobile devices around the world, on the mobile end of the monthly active users of 340.7 million, from overseas market, the number of active monthly users accounted for 65%. According to the research report published September 18, 2014 by China Merchants Securities, there are only five companies in the world that Cheetah mobile end Mau more than the cheetah moves, respectively, the famous Facebook, Whatsapp, Baidu, micro-mail and Skype.

At present, the main focus of the cheetah is mobile advertising. Prior to that, mainly through the mobile End tool product matrix for the mobile advertising platform, including Facebook to make accurate recommendations. However, for Cheetahs, long-term reliance on large advertisers is not a long-term plan. Recently Fu also said it would build its own mobile advertising platform.

The acquisition, which is likely to Mobpartner Mobpartner as part of the advertising platform, may also serve as a framework or basis for the construction of a mobile advertising platform that will further boost the cheetah's mobile advertising advantage in the overseas mobile ad arena.