A barber shop owner's O2O Way of thinking

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Wen/li Building (micro-signal: Lidonglou)

The East building has a 2-year app-sharing group that has recently become a frequent addition to new friends. But to my surprise, the group yesterday came to a small boss in a development gallery. He consulted his friends about the cost of the app's operations and how to make a profit. And I think that a few days ago, I received a call from a former colleague, she is now in the clothing store, and the benefits are good, but she is very anxious to me how to use micro-letter marketing to sell clothes problem?

O2O: Has become the real world

What does that mean? East Building feel, this shows that the trend of O2O is unstoppable, when internet companies began to expand offline, offline traditional enterprises are also actively seeking opportunities to embrace the Internet. O2O's two o, one line, one line below, are now eagerly looking for each other.

This overturns my previous thinking. I always thought O2O was still in the bud. And now, to my senses, the word O2O is no longer a myth, but a real world. And in the years that followed, I was pulled into a lot of O2O groups. I see Internet companies are trying to use maps, taxis, etc. with offline merchants or users to combine points better products, stepping up the looting of the offline market, and more offline entity shop owners are looking for business growth on the line, and, recently, many of my friends from the media began to study O2O, do O2O case analysis , explore the direction of O2O and so on, even the birth of O2O new media.

There is no doubt that we are at this moment, or node, is the point of change in the era, an internet is about to fully penetrate to live offline time point.

To do O2O, first have to have internet thinking

How did the traditional industry get involved in O2O? First of all, have internet thinking. The so-called internet thinking, in fact, is based on the current business environment, the use of the most advanced productivity tools to achieve the purpose of service users, so as to win business returns. If you stand in this angle to consider the problem, the Internet thinking is not what magical thinking, but the development of the times, pure catch! Take a barber shop for example, the East building may wish to imagine:

1, the use of Internet tools for customer drainage, such as the use of micro-letters, microblogging and other social media, expand coverage of the customer's radius. A hairdresser may be able to cover only one community, but if you use Internet Tools and use micro-letters or microblogs, you can attract customers with a little more radius.

2, the use of the Internet to enable customers to enjoy convenient services. If customers can book a hairdresser through the app, see if the hairdresser is free, etc. This will shorten the time the customer waits.

3, the use of mobile payment, for online membership card (such as micro-letter membership card), reduce the customer because of the fear of losing membership card but not to handle the situation, so that customer loyalty is higher.

4, online reviews, customers through the online reviews, to the hair stylist comprehensive rating. To urge the hairdresser to improve the business level.

Ideally, the penetration of these Internet tools, which represent advanced productivity, as well as the Internet service model, will enable a barber shop to serve a wider range of clients, improve the level of hair stylist faster, and also have a high degree of customer loyalty. But don't you need to develop an app to do this?

Develop mobile app O2O alone?

Many offline store owners see mobile apps as lighter, hoping to attract customers by owning their own apps. If you do, the East building feels like jumping into the Kang.

First of all, a barber shop to develop a separate app is very luxurious. An app requires at least two versions of Android and iOS. For a traditional barber shop, the development of their own is not possible, and the app is not a development of a permanent use of things, the latter also need maintenance upgrades and so on.

Second, even if it is developed, how do you get your potential customers to install it all. is the online push or online push, is the cost of advertising, or put the manpower to do the push. No matter what means of promotion, it is unavoidable to pay a very expensive cost.

Again, it's hard to get users to install an app for a small feature and make sure it stays on the user's phone for a long time. And the data also shows that there are no more than 20 apps currently available to users. A single feature app is not uninstalled or forgotten, it's easy to become a zombie app.

Obviously, whether it is from the development cost or the promotion cost, it is very not cost-effective to develop and operate an app to do customer maintenance work alone.

Barber O2O: In fact, not so complicated

A group of friends said, now many of the O2O are wired resources, there is no offline resources, both sides of the O is disconnected, O2O is 2 not up.

According to the East Building, barber shop owner how to carry out O2O, perhaps not as complicated as imagined. East Building feel, as a barber shop small boss, playing with micro-letter, may solve a lot of problems.

My advice to my friend who opened the clothing store was to play the micro-letters first. Concrete Four step walk: 1, open micro-letter, and customers become micro-trust friends, more interaction with friends, 2, more to update the circle of friends, become a friend of your clothing talent (Opinion leader), set up their own personal influence; 3, the formation of micro-letter fan group, so that their professional level affects the purchase of customers; 4, open micro-letter public account, Let the customer subscribe, timely push to send new.

In fact, O2O is so simple. Using a micro signal is enough to connect your store to your customers.