A few key points of writing and popularizing of the soft text

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Soft writing published purposes: 1, through the soft text to improve brand image and visibility; 2, through the soft paper to achieve the purpose of product sales, 3, through the soft paper to carry out the construction of the chain efficiently.

Three key points in soft writing:

First, to ensure the original nature of soft text.

Original content for readers and search engines are fresh, easier to pay attention to. In favor of soft platform editor to help you recommend, enhance exposure and search engine weights. Of course, the former stage for no soft writing experience webmaster, hundred original seems to have difficulties, can be appropriate to learn from other good ideas, and then into their own ideas, and eventually form a unique original content.

Second, let the user accept the Stepping Stone: article title

Many people scoff at the headline, saying that as long as there is good content, not afraid of no readers. But if the title is unattractive, how to let users understand you? Requirements of the era of efficiency, the importance of the title of the article is self-evident. In accordance with the content of the case, for the soft text to take a better name it.

Third, analyze user habits and needs.

User requirements: For example, in the A5 release software, we want to see which articles are more clicks? What kind of articles are more popular with users? What are the common features of this type of article? And then to promote their own website or products to write soft text, more targeted.

User habits: What kind of articles are more popular with users, more easily accepted by users and read? It is not difficult to find a number of comments, frequent interaction of the article more clear, more conducive to users to read, to provide users with a good reading environment. Obviously, this kind of soft text effect is better, the audience surface is wider.

Three aspects of soft text promotion:

I. Petitions

Soft wen is called soft wen, he is different from hard advertising, he appeared in the form of news information. It's as easy to accept as a doll in a street with a mascot. If in a short period of time, in a specific group of a large number of the relevant articles of a brand, this will make the brand or site to get the public attention, and imperceptibly to these groups of users to become your users.

Second, the soft text promotion channel

According to the purpose of releasing the soft text, find the most suitable and accurate distribution channel. For example, I would like to get some outside the chain, I put the soft text to A5 and appropriate to add a site link, soft text was reproduced outside the chain of natural also built out. For example, I have a webmaster for the user group to promote the site, the same in A5, Chinaz such as webmaster user-oriented platform to publish articles, so that users here to understand and use my site. Different purposes, different products or websites are released in different channels to achieve the ideal goal.

Third, the final direction of the soft text

Three-party benefits: The reader has been asked to understand the knowledge or information, soft text release platform content has been enriched, soft publishers to promote their own products or websites.

The above text comes from Caocao blog. Cao's push grass network friendship link Platform (www.tuicao.com).