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With the rapid development of society, whether individuals or enterprises, most of them have their own websites, large and small sites, squeezing the entire network world. However, the establishment of the station is easy, earn the flow is difficult ah! I think that each webmaster most concerned about the problem is certainly: how to promote to earn more traffic? I am the Chinese hardware supply and demand network webmaster, in the process of promoting their own website, summed up a number of simple ways to promote, and now share with you, hope to help you webmaster.
Promotion is divided into online promotion and online promotion of two kinds.
1, online promotion
As a website promotion, online promotion is the best choice, if the promotion of success, directly to this site can bring the corresponding flow.
(1) Mail Promotion
Collect a large number of related enterprise email address (at that time, our China hardware supply and demand network is located in Xiamen, so in the early promotion, mainly in the collection of hardware enterprises in Xiamen area, using the company's corporate mailbox to the information on this site or link to the mass of the way sent to the customer mailbox, for the site to bring some traffic.
(2) Blog Promotion
In the major sites (such as Sina, Yahoo, Tianya, Sohu, etc.) to establish the site's blog, release the relevant information and links to the site, through their own blog traffic, visitors will be guided to this site.
(3) online forum, BBS promotion
In the more famous forum (such as Baidu, Tianya, MOP, etc.) such a forum, promote our website.
(4) Internet advertising
Online advertising is divided into two kinds: first, in this site to advertise. Second, in other people's website to advertise.
In this site to play their own advertising, the need for technical personnel in the home page to do a dynamic large advertising page, publicity of this site and become the benefits of membership fees. This way of promotion is mainly to let our ordinary members and visit our website potential customers become our fee members. Moreover, the advertising method does not require advertising costs. In order to further promote the site, we can also go to evaluate some relatively large daily traffic, high reputation and low advertising charges of the site, select such websites to advertise, to achieve the purpose of promotion.
(5) QQ Group Promotion
QQ is the most convenient and efficient way to communicate with people on the internet, it covers a wide range, fast propagation, in the QQ group to promote this site, can bring direct traffic.
(6) Soft text promotion
In the major well-known websites, forums, to soft wen, the way to promote this site, so you can increase the external chain of this site, to obtain the corresponding flow.
(7) Links
At that time, our Chinese hardware supply and demand network is to do promotion in Xiamen, then the best links to the object is also about Xiamen's website, contact several well-known sites to do links, should be a good choice. However, with many well-known sites to do links are required to charge.
(8) Promotion of activities
In this site to carry out an award-winning voting activities to attract relevant people to participate, if the activity is successful enough to bring the flow of this site is immeasurable.
2, Offline promotion
(1) Business card
On the company's business card printed on the site address, in contact with others when the release.
(2) Company leaflet
The basic information of this website and the recently launched business, activities, detailed written on the leaflet, for the (streets) enterprises training clubs and other places to distribute. Note: The website name and URL should be very eye-catching.
(3) Door-to-door visit (for the toll membership website promotion)
Initial fee member promotion should take the way of door-to-door promotion. Because the site to promote the object is more clear, communication is face-to-face, we can find some problems (such as: Why the customer will refuse to become our fee members, is the reason for our website, or the reasons for the customer company, etc.), and then, adjust the corresponding promotion strategy. But the door-to-door promotion compares consumes the time, one day may run the customer not to be many, but also must catch many fares.
(4) Telemarketing
In the early stage of the door to promote the matting, relatively speaking, we have a more intuitive understanding of the whole market. Telemarketing is the best and most effective way when we expand our fee membership. Through the telephone to the customer promotion, lets the customer consciously know our website, further, as long as our service to the customer is valuable, is worth doing, through our marketing personnel's introduction, is very likely to facilitate the customer to sign the bill.
(5) Oral communication
Any person participating in this site, as long as there is a need to promote their own site to the people around you. Finally, for their own site to play ads: China hardware supply and demand network, you are welcome to join!
This article by the Chinese hardware supply and Demand network: www.58ha.com webmaster Choushoudi original ADMIN5, to reprint, please specify the source, thank you!