Advertisers, you love the master is not confident?

Can success be replicated? Is success not replicated? This topic, the master is not clear.

But Gesanchaiwu, there is always "master" http://www.aliyun.com/zixun/aggregation/7814.html > stand out, admired, lectures, sermons, for example, although not much attention, Also know that there is a sale of adult products, female entrepreneurs fire, especially the legendary PPT has a strong incitement force, it is said that Vanke began to consider using this set of ideas to engage in real estate ... There is a tendency to sell pancakes.

Of course, there is a handful of black, really media people have to go to the store of adult supplies and network store field research, look at the data look at the sales record, the conclusion is that the shop, whether online or offline basically close to the brink of failure-to save themselves has not been successful, but to try the revolutionary industry horn has already sounded.

In fact, although this is a real "master" depression of the era, but the "master" and "master" followers are still numerous, to some extent, the uncle is really the wind of the pig, said fly on the fly, flying higher.

The individual is not disgusted with the "master", because in the marketing circle any hot or concept of the rise, can not be separated from the masters of the hype-of course, with the word "master" may be a little belly black, hereinafter unified as "Speaker" bar.

Over the years, the popular "speeches" are many, some are continued to hold, some have gone unlucky, but the altar seems to be more and more--in the age of no internet, successful learning is already a very large industry, all over the world; with the popularization of the Internet, the success of the Internet coat is a great way, and chicken soup, The inspirational quotations together are called the important components of network culture.

Of course, this era is a need for different "speakers", not only the Internet and marketing industry.

For example, the leaders of the great Celestial kingdom were supposed to be staunch non-believers, but the incense, for example, those big and small stars in the micro-blog, also always appear very pious to the living Buddha, or, for example, Ma Yun, before and after the number of masters of the good edge-essentially, and "we" need to learn the reason is the same, Because there is no success, so demanding success, because there is no faith, so demanding faith-the matter is so simple, but enough light strange.

In contrast, the popularity of several "speakers" in networks and marketing circles is necessarily harmless.

But in marketing circles, including media circles and PR campaigns, the popularity of "speakers" is not just a lack of spirituality or belief, but more likely to lose the most important part of their career in the era of rapid change: self-confidence.

Why lose confidence? Because it changes too fast.

Only 3 years ago, Weibo was at its zenith; only 7 years ago, the portal represented the Internet; 15 years ago, the traditional media just felt the dividend of the market economy ... but, now, look at the media environment of the present, Huangrugeshi.

This brings a great deal of trouble to marketers, micro-bo just ripe, micro-letter came out again, blog feel can also when, happy net fire, Tianya just make clear, netizens began to steal vegetables, know how to put in the portal, netizens began to dive ....

Change is so fast, no marketing person can lie on the "success" of the credit thin mix to eat mixed drink.

Many industries face challenges, but the challenges facing marketers are particularly brutal. Marketers need ideas, and they need a stream of ideas. In this regard, advertising is a very challenging job in the world, President Roosevelt once said, "Do not be the president of the advertising people" is a good proof.

Every new case of marketers is equivalent to starting a business, because marketers must adapt to constant change, your thoughts and ideas will be a great help, but if you can't keep up with the changes in the media environment, the slightest mistake, slow movement, you may be later in the home, serious people may be eliminated-imagine, even if the good advertising creativity, What are the chances of success if you put it on an over gas product?

So every "marketer" who works as a career is in a hurry, trivial work and day-to-day projects tend to occupy the majority of the marketing people's energy:

It is difficult for them to come up with a whole block of time to focus on and interpret the latest trends; it's hard for them to put their heart and soul into the idea of a product-if it's not that much, it's a job that can feed the family, but, you know, every marketer wants to be a player of the era, "new" is the best way to do a case, And how to understand and contact the latest products and things and ideas has become a big problem?

At this time, the "speech" of the grinding debut on the display of great value, although many marketers are well aware that "speech" marketing is often based on their own, rather than on the product, but for many marketers, this is enough, in a particular scenario, to listen to a slightly fresh and harmless "speech" Can be worth the price--As for the speaker's evaluation, it is not important, as for the speaker's ideas and products, marketing people are absolutely not sought after, the rumor of the low IQ believers are certainly not marketers, right.

Windward Take-off, there are always landing time, do a spray or do a job, not only is the fate of the arrangement, but also individual choice.

Is the hair messy at the crossroads of the master and the big wet?