Advertising Circle Bidding Core tutorial: 3 big tips, build 100-point account

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With the upsurge of Internet entrepreneurship, the Internet has become a key position for gold panning. Bidding money as an important network to make money model, get more people's admiration. Bidding since the birth of the search engine has been an important Internet advertising marketing battlefield, its pay-per-click efficient advertising model is highly praised, the effect is outstanding. However, with the development of the market and the intensification of competition, the optimization of bidding account is of great significance, which is an important means to improve the conversion rate and reduce the advertising cost.

But the competition is fierce and we need to be more prepared. How can we improve our skills and compete in an invincible position? How to grasp the essence of bidding optimization? How to diagnose accounts quickly and propose optimization strategies?

These questions, this article answers for you!

Bidding account optimization Secret 1: Reasonable competition degree analysis

The so-called competition degree, refers to has taken over the account as well as the corresponding competition degree analysis, this is the most important step. Advertising circles that only the competitiveness of the analysis, in order to be in the advertisement to have a further response.

And that's exactly what many people don't pay attention to. Whether we serve the enterprise customers or the advertising Circle Heroes will be VIP members, many times did not notice this seemingly simple but significant steps, resulting in a drop in advertising, or blind project on the line and lead to loss.

Competition degree analysis of the important indicators: Baidu to promote the number of home 10 natural rankings distribution, Baidu Index exists time, the overall ranking and prices.

Bidding account optimization Secret 2: Bidding account construction strategy

Account construction can be said to be bidding inside the most basic knowledge, but it can be said that the vast majority of people's approach and strategy is wrong, the root of the error is not understand the key word advertising mechanism.

A lot of people at the beginning of the account start, on the horse dozens of keywords, or even more. A small promotion group inside, the number of keywords, resulting in 2 results: the first is the inefficient account operation, the quality of the keyword decline, the overall account costs rise, followed by the most serious, unwarranted waste of advertising fees.

The essence of the keyword ads is that keyword conversion and tracking, and a lot of key words of the inevitable result is not know the advertising which keyword has effect.

Therefore, the advertising circle in the years of actual combat experience to point out that, must be on the basis of the main keyword, and constantly add new keywords, in order to the smallest advertising investment on the basis of gradually find the conversion of the High keyword.

Therefore, when we carry out the account advertising, we must master this skill, absolutely can help you reduce the advertising investment of about 30%.

Bidding account optimization Secret 3: The true secret of quality

Quality, so that countless bidders have to mention a thing, the use of good, can help you reduce costs, improve advertising results.

Perhaps, as many people think, the quality of this indicator, there seems to be no obvious performance, and then that the quality of the degree does not need too much attention. This is an extremely erroneous view.

In fact, the core quality of the main performance: one is when your account has just begun, the quality of the general 1-2 stars, this time, recommend the main keywords as far as possible to pull high rankings, at least on the left. Otherwise, after a period of time, your account will always be in the quality of 2 stars, at that time, even if the bid dozens of, still hovering on the right. If so, the account becomes difficult to optimize.

The only solution at this point is to create a new extension unit and launch it again. This is the advertising circle in the actual combat summed up the important experience that can help your account impact on the left.

We believe that we must master the above 3 important skills, in the account optimization of the time to strategize, the greatest degree of reduction in advertising costs.

Summary of key points:

With the development of the Internet, bidding has become an important marketing means. As long as there are good products or services, and combined with the power of competitive advertising, can be achieved on the Internet to achieve immediate results, to help you get your own wealth. Advertising Circle This article is willing to share with you.

You can also add our QQ group number 283546483 (note: Advertising circle learning), thank you for your support!