"After" buyers have a common characteristic of brand love online shopping

Today, "after" the buyer has a common identity brand, love online shopping. In response to the characteristics of the main consumers, furniture enterprises have launched the "Experience Shop + Network Marketing" approach, to meet the "year" continued vigorous household consumption needs.

Reporter visit found that some smart furniture enterprises, in addition to the establishment of e-commerce sites, open shop, but also the use of "Trusted E-commerce alliance" This third party trusted E-commerce platform, brand promotion, to "plastic brand-help marketing" strategy, to achieve brand awareness and marketing performance of the win.

Industry insiders pointed out that the use of brand power to affect consumer sentiment, thinking and even decision-making, is an important part of experiential marketing. The current e-commerce, furniture enterprises through the network to create brand is the best choice to "credible + effective" is known as the credibility of the alliance is to enhance the experience of the marketing effect of good choices.

Chengdu Xindou District Brandy Furniture Factory on the one hand in the furniture stores and other traditional channels to set up experience sales, on the other hand, to enhance the experience of marketing sales, they also registered to "Brandy Furniture" as the key word of the general Web site, With the help of the Trusted Electronic Commerce Alliance to display the brand information on the top of more than 350 domestic vertical portals and business-to-business e-commerce sites, the company has quickly built up a credible brand offensive on the Internet.

Network Marketing expert Fan Feng pointed out that the experience marketing prospect is broad, the new experience pattern also waits for the development. The "Trusted e-Commerce alliance", with its precise and credible features, has value in enhancing the consumer's network experience. For well-known brands, the credibility of the alliance can be the brand voice accurate delivery of the target crowd, and for small and medium-sized enterprises, the credibility of the alliance is not only cost-effective, but also the use of its internal resources to help small and medium-sized enterprises to open online shops, the enterprise network marketing more standardized complete.