After the internet company smashed the money, Lengnuanzizhi

According to information, "one step away" production costs 300 million yuan, 2 billion box office into a mirage. Investment and distribution side, in addition to the traditional film and television companies, as well as Archie Arts and public comment network, the major Internet companies are gradually entering the field of film and television.

Jiang seems to have hit a Waterloo in this year's Lunar festival file. Sword refers to the 2 billion "Oscar-level" production "one Step Away" after the release of the situation is not optimistic, the audience does not pay.

A week of 400 million Yuan high box office and Watercress 6.4 low evaluation in sharp contrast, with the reduction of the proportion of the row, the latter will be insufficient power, Jiang only let bullets fly a step away.

Many of the investors and issuers, there has been Archie art and the public comment network figure. Archie Art in July this year, after the establishment of the film company, the first investment dedicated to the film, and the public comment on the network this year also repeatedly shot.

"One step Away" with deliberately false footage of the great length of the period of the Republic of China to depict the nothingness of the Carnival feast. This may also be the Internet to enter the film and television industry portrayal.

2 billion box office is more than a step away

Vigorous monumental "one step away" finally in the lunar year file on schedule. In a week to achieve more than 300 million of the box office, is eye-catching. and gorgeous figures behind the figure, but also hidden a number of crises.

"One step Away" behind the VC who cried: Box-office victory + Art High realm both are hard to win

According to the art of the network data, as of December 25, the film "One Step Away" the cumulative box office for 420 million yuan, compared to the "hurried that year" four weeks cumulative box office 550 million, "Flower Road put" release 6 days more than 600 million of the box office, 420 million seems to be a good record. The first week's credit was also due to earlier publicity.

From the production cost, according to public information, "one step away" production costs as high as 300 million yuan, to make a pot full, the road is still far away. The film's proportion has dropped from 50.65% to 14.74%.

In addition, the film unpopular, the audience's evaluation unexpectedly low, with the fall of the row, the growth momentum is insufficient.

Before the film was released, the Jiang team said the target was 2 billion box-office. Producer Marks also said the film would be headed for Oscar.

The fact is that its 0-point box office and the first day of the box office did not reach the expected target, 97.8 million yuan (including 0 points in the box office), in China's first day of the Chinese film box office ranking eighth, compared to the "Transformers 4" on the day of 190 million yuan box office, only more than 90 million of the box office undoubtedly appears to be a bit shabby.

It is reported that the film's investors, Beijing is a Joy film Culture Development Co., Ltd. Absolute Holding, the investor not only has Columbia film company, King's Movie Co., Ltd., but also gathered in the Shadow, Wanda, Shadow, Archie Art and other investors.

Beijing Joy Film Culture Development Co., Ltd. was founded in 2007, according to the National Enterprise Credit information Publicity system, four natural shareholders, Jiang and marks respectively are the first and second largest shareholders, the total accounted for 95% of the shares.

The company had previously disclosed to the media, "Let Bullets Fly" half of the investment from the company, the "step away" of the specific amount of investment is not known, the reporter repeatedly call the company, until the deadline has been no answer.

According to the domestic film side of the proportion, the film needs at least 900 million yuan at the box office to ensure that back to this. And now in some industry insiders see, "one step away" whether the successful recovery costs are unknown. Minsheng Securities analyst Zheng said, now more than 400 million of the box office is certainly less than expected, to the hospital line, create too many box office, PAI will not support, late will be weak.

What's going on in the Jiang Oscar blockbuster movie?

From the theme, "One Step away" positioning in the Republic of China period, the intention is deep, but did not pinpoint the user group, the audience to cater to the degree is too low. In addition to the so-called "big production", the indicators are not as "let Bullets Fly" to success, "Let the Bullets Fly" in the river in the river, Jiang in the drama of the full, in the "Step away" although called "yuppie", and not laugh proud of the spirit of the river, there is no great comedy or the great tragedy of thought-provoking.

According to the reporter understand, "Let Bullets Fly" is Jiang and marks cooperation of the first commercial film, Jiang previous film "The Sun Also Rises" and so on "can't understand" and famous. Jiang has told the media that the money has been in the film has been very disturbing his place, in the face of marks, he can just film, marks responsible for raising money, promotion and other matters. "Let Bullets fly" after a great success, it ushered in the "one step Away", and the expected success is more than one step away.

Investors have also fallen into trouble, on the one hand at the box office to win the battle, on the one hand, the arts also want to reach a high level, the two victory is difficult and difficult. It is certainly a feasible way to pursue commercial success with commercial tactics, but it is not easy to pursue commercial success with art, and it will lead to failure when artistic skill is not enough.

On the other hand, the issuer appears to lack the ability to grasp the market is not accurate. The distribution company in addition to the traditional film and television companies, as well as the public comment network, internet companies are gradually entering the film and television fields.

Internet Smash Money Carnival

After the cat's eye movie pre-sale "Flower Road put" a sweeping victory, other group buying site also eager to. Public comment on the recent lunar year file, to expand the film upstream, in the pan-entertainment industry chain of the layout of a step forward.

First joint production of the film "hurried that year", its CEO Zhang Cross-border as the "hurried that year," the joint production. It is reported that this cooperation, the public comments played the role of eating and drinking and the media platform, online through the public comments on the platform of High-quality advertising resources and the public comments partners, including QQ space and micro-letter and other high-quality resources, under the line through the ground to lock tens of thousands of users, to help the Completed a total of 200 million of the touch of beer and skittles users.

Immediately after the public comment on the network become "one step away" one of the publishers, responsible for the publicity and distribution of the film, according to public information, the public comments on mobile phone mobile end to spend 1 billion yuan, distributing film cash coupons and other concessions, gimmick full. And this is also a group buying site often adopted promotion strategy.

It is understood that the micro-letter film tickets, Archie Art "one step Away" 9.9 yuan pre-sale million. This year, the producers and cinemas have become the most effective promoter, through ultra-low price promotions, low-cost online seats, the audience through the electric platform to contribute to the average box office more than 40% of the national total box office.

According to the data from the relevant Analysis division, the number of online and offline purchases in the last year is 1:9, which shows that the growth rate is fast. According to the data given by the mass Review Network, as of December, the public comments on the online selection of seats (the number of votes) is 30 times times the beginning of the year.

Cat's eye film says it has a market share of 70% in the entire online movie. In this "one step away" is the most basic ticketing cooperation, and in the "Outsmart Tiger" This film has the resources to invest in the promotion of this piece to give guidance advice.

Whether it is the cat's eye movie or the public comment, it does not just yell to sell movie tickets, but turned to force the film industry. Movies not only bring popularity and business opportunities, but also bring user data.

For a comment network, the user's understanding of the behavior is thorough, collect user information, the film views and other data analysis. And with this data, you can accurately put advertising information, prevention of hollowing out and piping.

Cat's eye film also revealed that they based on the analysis of large data to determine which movie to invest in, select the Black Horse in the film. Netflix is an excellent example of how to surf the film industry with its big data.

At present, group buying site, the public comments and glutinous Rice network three points world, according to Analysys International analyst Sun Mengzi provide market share data, the U.S. regiment accounted for 54%, the public comments accounted for 22%, glutinous rice accounted for 14%.

She also mentioned that the public to comment on this as one of the issuers, and the United States before doing "Flower Road," the same reason, are to the front of the upstream walk.

In this "one step away" investment, Archie is very eye-catching, high-profile to become a joint production, is Archie Art pictures of the Virgin investment.

Internet companies have smashed the money, the results of the geometry is only Lengnuanzizhi.