Alexa screen door ranking of domestic websites down

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Morning will check the site Alexa rankings, is their daily routine. Today I found the site Alexa ranking dropped, 4W more. I was surprised because my new station, Alexa rankings in the last 2 months have not been in the 2W, but this time to 4W more, I believe that is not the problem of their own site, because the recent traffic is rising, so see is not the general phenomenon of domestic websites, a number of domestic sites to check the Alexa rankings, All are on a downward trend, without exception.

Figure: Randomly selected 8 sites Alexa Day Rankings

The first is my go9go, from Alexa Day ranked 1W, a drop of 33,914, in the last 2 months, go9go Alexa ranking has been stable in the 2W name, this time dropped to 4W name, obviously abnormal. Another look, webmaster nets, stragglers forum, China Webmaster Station, have a very obvious decline. Qq.com from 11, down to 32, for big sites, the decline is very obvious. Sina, Sohu, cool 6 and other sites also have a very obvious decline in the rankings.

Why there is such a situation, many friends know, in the last few days because Alexa official website in the domestic "no green card" so that users in mainland China can not open, until yesterday to return to normal. Because the Alexa ranking data are delayed effects, we see today's rankings, in fact, the previous days Alexa collected data analysis of the rankings. May be because the Alexa official website could not be opened a few days ago, which led to Alexa access to China's Web site traffic data when the anomaly, resulting in the domestic site in today's rankings generally decline.

Figure: Some of the industry site rankings drop significantly

Top 4, is now the most mainstream of the 4 tourism sites, found that Alexa rankings are very obvious decline. Only with the Alexa official website yesterday in the country can reopen, I believe that the Alexa rankings of domestic sites will return to normal state.

Finally say an old saying: Alexa ranked high, does not represent the site traffic high, Alexa ranked low traffic will certainly not be much higher. Many people in the industry do not stunt Alexa rankings, but it is a lot of web site advertising, only reference this, some foreign VCs VC also reference this. I also want to not pay attention to Alexa, but the environment forced, 8630.html "> sometimes involuntarily."

Mouchangqing (mcq0544) Stay

2009-12-29

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