An analysis of the influence of website history on optimization

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Webmaster friends know that there are many factors affecting the ranking of the site, as many as more than 200 kinds, and each factor occupies the weight is not the same, all the ranking weight accumulated up, on the formation of the site in the search engine status, simply say is ranked and so on, and Xiao Xiao Hope and you discuss the length of the site's history of the impact of the optimization.

Many webmaster friends know that if a site's domain name longer, then this site has a natural weight, of course, the premise is this station by the search engine included, we can understand that this is the time effect of the site, and this is the embodiment of the time effect, again, for example, the same two sites modified several times title tag, We assume that one is NetEase, one is only a few months of the station, then, we all know the result is that NetEase will not have anything, the search engine will be the first time to index NetEase's web page, and crawl other columns and pages, see whether all modified title, if all modified, will be crawled as soon as possible; And the small station is very likely to be k off. Many friends will simply think that this is due to the weight of two sites, Shao admit that there is this factor, but small Shaogen think is the effect of the time effect in the inside, simply said, is because NetEase is an old station, and the station is a new station, The biggest reason why search engines are punishing them is because the age of two sites is different, and the extent to which they are recognized by search engines is very much different.

The time effect of the search engine manifests many, and in the search engine algorithm plays the very big role, Shao thinks the time effect has the following characteristics:

First: The time effect is one of the initial weighting factors in search engine algorithm

Webmaster friends know that the impact of the ranking factor of the score is mutual influence, the change of one factor leads to the change of other factors, and finally form the weight of the whole website, this is the embodiment of the butterfly effect, but, Shao thinks, when the search engine just starts to crawl a station, will give this website an initial weight, And this initial weight is a constant, personally think, this initial weight may be the domain name category and the time of the initial collection of the site together to determine, included time is a constant weight, and according to the domain name category to give different weights, such as the org domain name to give 3 weight, Edu domain name to give 2 CN domain name to give 1 weight, etc., so that the weight of the time and the domain name accumulated to become the initial weight of the site, since then, the weight of the site changes on the basis of this initial weight changes.

Second: The time effect is the first time the site was crawled by the search engine to the day of the guidelines

In other words, the site based on the time effect given the initial weight is the first time the site was included in the time given, if the site does not stop to do, the domain name replaced by another new site, then the original site has the weight of the time effect of all disappeared, and this new site for the first time to be included, whichever, Then combined with the weight of the domain name accumulation for the initial weight, other weight factors on this basis in the cumulative change.

Third: The time effect is growing with the growth of the website, the proportion of the search engine algorithm will also be more and more big

Simply put, if a station is a long time, then his time effect constant is greater, this constant increases with time, and in the search engine algorithm the proportion factor will be bigger and larger.

Four: The greater the time effect of a website, the other factors affecting the ranking of the search engine will also increase the weight of the site

For example, two sites, if the first site has five years of history, time weight constant is 10, the second site only one year, time weight constant is 2, then, two sites have published a high-quality SEO original article, then, the search engine on this article to the first site may give 100 bonus points, The first site may only give 40 bonus points, although the quality of the two articles is the same, that is the difference, the longer the site history, the search engine has given the weight of the larger proportion.

Through the analysis of Xiao Xiao above can be seen, the establishment of a site is how important, other weight factors are in the above changes, so if the webmaster friends have a station, then please do a good business, the longer the operating time, bring you the greater the harvest, of course, we also need to work in other areas, After all, there are many factors in the site to play a role, the time effect is only one of the important factors. The above is Xiao Xiao personal idea, hope to get everyone's advice, finally, the article copyright Guangzhou People Hospital: http://www.gzrlw.net/, Welcome to reprint, but please reprint the time to retain the link, thank you for your understanding and cooperation!