Analysis: Design SEO website details determine success or failure

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"Outside the chain for the king, the content of the Emperor" in the SEO industry seems to have become the same theorem, so that many industry people ignore the construction of the site structure. Outside the chain, content is important, but can not discriminate, web design is also a part of us can not be ignored.

1, 404 error page

Basically every site has a dead chain, the dead chain will generally appear in the deletion of a piece of content or products, resulting in search engines can not access the original link, such links called dead chain. A website dead chain if too many will let the spider to be disgusted with the mood so that no longer crawl site content, to solve the site dead chain problem set 404 page is very important, through the 404 page Guide Can let spiders crawl other content, but also will not cause users to lose. If you do not set 404 pages can also choose to use 301 Redirect, followed by the only honest update content, in quantity to win.

2. Practicality

Now many web sites in the design are very pompous, accustomed to use a large number of pictures, FLASH, to design Hyun-li interface, but do not know the drawbacks. First of all, we need to know that the search engine is unable to identify pictures, flash and other content, and then load pictures, Flash will bring great pressure on the server, affecting the opening speed of the site. So a suitable SEO site needs to be concise and clear, focus on practicality.

3, nofollow label

All have a bit of experience seoer know nofollow tag is used to prevent weight transmission, each site's different page weight and function are different, basically every site will have some do not need weight pages, such as message board, online consulting page, etc., Similar to this page we can add nofollow tags, so that the weight of the entire site will not be delivered to this useless page. At the same time, spiders will not crawl such pages, so that other pages have more opportunities for spiders to crawl.

4. Website level

A good site has a certain level, the level of clear can make spiders crawl crawling better. But some sites are too many layers, resulting in spiders can not reach the depth of the page, the general spider is the default 4-layer below the page is not very important, so the link to the important page on the homepage or other easy to crawl on the page is very necessary.

5. Sitemap

Many seoer do not design site map awareness, although the site map for the ranking is not very big impact, but the design of a good site map of spiders crawling and crawl is helpful.

6. Title and description

Since it is SEO site, then the importance of the title and description can be imagined, both are users in the search intuitive display in front of the user text content, can be imagined on the role of the user's guidance. To write a good title and description first to determine the site's core keywords, and then around the core keywords to arrange the combination of keyword groups or phrases, and finally add some business information and contact. The content of the website is highly summarized.

These are the basic issues that we should take into account when designing a website, although it is a small problem, but the effect of adding together on the site rankings is enormous. In the time when details determine success or failure, let's continue to refuel to find more useful things. Article by http://www.dzswww.com/feeds, welcome to reprint exchanges!