Analysis of car Rental network operation mode based on lbs

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Analysis of a car rental market

Since 2009, China has replaced the United States as the largest automobile production and sales power. Mark China really began to enter the automobile society, as the ordinary people's consumer goods began to enter the tens of thousands of households, the entire car market appears blowout.

But China's large population has made it impossible for everyone to have a car like the developed countries of Europe and the United States. Allowing the development of private cars will be a devastating disaster for China's oil resources and road environment. Therefore, there are cities to introduce restrictions on the purchase of policies to alleviate this contradiction.

Cars can be limited to purchase, can limit the line, but people's car consumption demand cannot restrain, the restrained demand for cars into taxis and rental car market. Taxis are restricted by government licences, and almost every city has a taxi problem. Only rental cars to meet this part of the market demand, from these years car rental rental market explosion of growth can be verified.

According to statistical analysis, China's existing formal rental steam 300多万辆, the next 10 years, will maintain more than 30% growth. In the United States, One-third of the cars sold each year are in the car rental company, and the Hertz family owns 550,000 vehicles.

More organizations predict that the 4S shop model in China almost came to an end, 10 years will be replaced by car rental companies.

Analysis of two existing car rental websites

The existing car rental network mainly has the following four kinds

1, Shenzhou, one hi, Guangzhou auto mode

Typical heavy asset mode of operation, the purchase of their own vehicles, responsible for vehicle maintenance, and then through the website for booking, leasing.

This kind of car rental website, the website is only a reservation channel, important or car purchase, repair, maintenance, need a lot of capital investment.

2, the comprehensive website Car rental channel

Like the 58-city car rental channel, the local portal's car rental channel.

This kind of car rental network channel, just a simple information dissemination platform, acts as a media and intermediary role, not much value.

3. Local Car Rental Portal

such as the Shenzhen Car Rental network, Zhengzhou car rental network such as the local car rental portal. Include all local rental companies, charge advertising fees or provide reservation services.

This kind of car rental portal, only leasing company information, and no vehicle information, only for passengers to find car rental companies, but not on the site transactions, so the income is very low.

4, based on LBS car Rental network

such as easy to use car network and other professional rental network, the site integrated vehicle resources, the front desk to provide passenger reservations. The car rental network based on lbs is a vehicle leasing model with profitability and development prospects.

Three operating modes

Not to invest in a car, through the technical platform, integration of vehicle resources, passenger car booking services, and then earn commissions and spreads. Through the website platform, you can always grasp the current position of each car, idle status, the recent schedule. Through the website platform, convenient, fast processing passenger orders, dispatching, assigning vehicles. With very low input, obtain extremely high control power and investment income.

Four Development prospect Analysis

Integration of vehicle resources through the system platform, and then to the user to provide booking services to earn commissions.

Compared with 70% of the U.S. car penetration rate and 80% of Japan's car penetration, China currently has only 10%. Combined with national conditions, conservative estimates, the next 10 years, China's car rental market reached 50 million vehicles, hundreds of billions of market size.

Five System Architecture Analysis

The system is mainly composed of the following functional modules:

1.WEB Form Web site reservation management platform

A the website front reservation module, to provide passengers with registration, login, online booking, payment, order inquiries, cancellation of orders, such as a full range of booking services; b) background management of two parts, by order management, business management, System management, vehicle management and other parts of the composition, for the site provides a simple and convenient management methods.

2. Driver-side mobile phone software

Install an application software on the driver's smartphone to report location information to the platform and accept orders from the platform.

Receive real-time order broadcast information from the server side, the software will automatically pop-up the answer button, the driver can choose "Answer" or "give up" the order. At the same time for their future for a period of time to do the scheduling, synchronization to the server side, the order Processing system will be based on the driver's schedule to adjust the order broadcast information.

3.LBS Monitoring and dispatching platform

Real-time view of the vehicle location and driving status, while the vehicle history can be queried "track." When there is an order, automatically search and match the driver in the vicinity, automating the processing of the order.

Article first million car rental official website: http://www.myriadautos.cn, reproduced please indicate the source.