Analysis of eight Ways of search optimization (SEO)

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Often, experienced web designers will tell you that there is no one coming to the site just to get a good shelf. So must be implemented for search engine optimization, referred to as SEO. And indeed it is. Just put the site up and can't bring access. It takes a lot of effort to get customers to visit your site, and it takes much more to keep customers on the go. One of the ways most people look for sites is through search engines like Google.com, and Google does account for more than half of the world's web search usage. In addition, Yahoo! and MSN and Baidu are also quite popular search sites.

Therefore, in search results to occupy a good position in the rankings, is to increase the number of site visits key. You know, many people don't even turn to the second page of the search results. Also, the location at the top of the search results list is more dominant than the bottom of the search results list. Search engines use complex algorithms to arrange search results. It's not just a coincidence to get a good page ranking position. Search engine optimization (or SEO) is a way to improve the ranking position of the program. The algorithms used in each search engine are slightly different. Moreover, most of them regularly adjust the calculus. Still, the fundamentals of search engine optimization still apply to all search engines. Search engine optimization is not easy, however, as long as the planning is appropriate, you can increase the click rate of your site.

Here are eight steps to successful search engine optimization.

1. Carefully select keyword keywords are the words that customers use in search engines to find your site. So, conceptually, you want to optimize your Web pages based on these words. You should pick the keywords that best describe your business. These keywords should be specific words that are sufficient to attract potential target customers, but not too narrowly.

Of course, you may have several keywords at the same time. The best way is to select different keywords for different pages. If you are a well-known enterprise, use the enterprise name as a keyword on the "About Us" page. However, most customers search for products and services, not business names. If you don't know how to pick a keyword, you can access your server log to see what keywords your visiting clients connect to your site. Also, try out which keywords can be used to search your competitor's Web site.

2. Carefully select keywords your site's keywords should appear in the title tag (Meta title) of your Web page. The title tag appears at the top of the browser window, which is the top of the menu column.

Also, keywords should be fixed on the open Web page. Most importantly, these keywords should appear frequently in the first few paragraphs that begin on the page. However, please be careful not to overuse the keyword, otherwise it will become a "keyword piling" situation. Search engines are usually able to identify this situation, so that the position of your page will be lower. There are tools on the network to help you achieve the best keyword density. However, avoid using software that will write directly to your Web page. Search engines can tell the difference.

Here is the golden rule of search engine optimization: Never sacrifice the quality of a site's content in order to plug in keywords. This will affect your page's ranking position. Most importantly, your site will lose its appeal to visitors.

3. Through Pay-per-click ads to test keywords Google AdSense, MSN adCenter or other pay-per-click advertising Programs, can test the effect of the keyword. You can see if the keyword can bring you the amount of traffic. At the same time, you can determine whether your keywords can bring customers to consume.

Pay-per-click may be expensive. However, if used properly, will bring you customers. Pay-per-click ads are not a substitute for search engine optimization, but should be used to help you evaluate keyword effects and help achieve SEO. If your search results are poor, consider changing the keyword.

4. Increase the link from the outside station link to your site search engine will link other sites to your site, as with the support of your site. Therefore, if more than one site links to your page, your page ranking will be higher. Of course, not necessarily. The quality of the website is also one of the factors of search engine reference. If you have a lot of infamous Web sites connected to your site, your rankings will also be greatly affected. You can exchange links with your business-related websites. If they rank higher, of course that's fine. If a reputable site links to your site, ask them to remove the link to your site. To find out which sites have links to your site, you can try them directly on the search engine. Just enter the Link:yoursitename in the search box.

5. Search engine optimization should take into account the moral if the use of deceptive means to enhance the page ranking, will be counter-productive. May even let your website be removed by the search engine. Once you are removed, it is almost irreversible. Therefore, it is prohibited to adopt immoral methods. Do not overuse keywords. Do not use hidden text, such as a minimal font, or the same color as the background of a Web page. Do not use mirror sites, which are the same content sites, to link to your site. Also, be aware that the contents of each page have a considerable degree of difference. If similar content repeats itself on different pages, it may be thought to deceive search engines. It is inappropriate to use the technique of page hiding. The so-called page hide (cloaking), is the production of two sets of pages. The search engine sees a page that uses a lot of keywords, but the visitor sees another page that is completely unrelated to the keyword.

One exception: for flash sites, it is almost impossible to optimize because the search engine cannot interpret flash. At this point, you can use HTML to set up a Web site. As long as the content is the same as the Flash site.

6. Submit the website to the search engine you certainly want your site to be indexed by the search site. If you have many other outbound links to your site, the automatic search program will naturally find your site. The Web search program automatically searches the Internet and updates the search engine's Web site database. If your site does not appear automatically, you may submit your website to the search engine for inclusion in the index via the presentation service or by yourself. The three large search sites mentioned above are available in the form of a presentation website. The following is a U.S. link to these search site presentation pages:

Google:http://www.google.com/addurl/?hl=zh-cn&continue=/addurl

Baidu:http://www.baidu.com/search/url_submit.html

7. The effectiveness of patient monitoring search engine Optimization search engine optimization is not an overnight. It usually takes several months to get a higher ranking position. If you do that, it is easy to make mistakes, and the consequences of these mistakes can be quite serious. However, it is important to monitor your progress. Enter your selected keywords on the main search engine and see where you rank. You may also accidentally find many related words. It was a windfall.

The test results usually fluctuate. The rankings may change every day, or even hourly. Please test regularly to get an accurate picture of your site rankings. If it's a small fluctuation, don't worry too much. But if you find that there is a continuing downward trend, you should take immediate action. As long as your site visits increased, I believe your sales will grow. If sales are not growing, review your site content and navigation design. Good copy and navigation design, can continuously improve performance.

8. Considering that search engine optimization is an ongoing exercise, it must be the responsibility of full-time staff. Some companies specialize in the search engine optimization business.

Hiring a professional search engine optimization company to help optimize your site can be expensive. Price depends on the website, service content and the length of time. However, the benefits may also be considerable. Hiring an expert is certainly better than doing it yourself. And the improved performance of SEO can cost more than enough. and bad search engine optimization, it is better not to do. Therefore, it is very important to find a good company to assist you. You can learn about the company's ethical standards. See if they will mention some deceptive search engine optimization techniques.

Of course, the company's website itself is the location of search rankings, but also your reference indicators. But don't just rely on that. Contact the company's reference customer. Personally visit the company's optimized website and take note of the company's copywriting qualities.

Again, the company should make a detailed plan. They want to be able to suggest several different ways to improve your ranking. Of course, these methods and price schemes should be clear.

Some companies give customers unrealistic expectations and should be careful about them. For example, for common keywords, they guarantee that your pages appear at the top of Google search results, and that companies need to be cautious. In addition, if they promise to be effective in the short term, it is possible that they are using deceptive search engine techniques.

Before you consider outsourcing, you may want to try some SEO management software to help you pick keywords, submit pages to search engines, and track results. This is cheaper than entrusting outside services.

Source: Search Optimization www.8844zz.com

Webmaster Net fifth period SEO Training registration address: http://bbs.admin5.com/thread-917492-1-1.html