Analysis of Domain name selection method based on website optimization

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Just like the name of the enterprise, the trademark of the product and the brand of the service, the website domain name is another brand of the website on the Internet. Good domain names like good company name, let people remember, and can be cleverly integrated into the industry, or even product name. Many people will say that the Chinese name or company name is better than the English alphabet and the Arabic numerals. This view is correct, so we must mention the theme of our article: based on the site optimization of domain name selection analysis method. From the perspective of the search engine, what kind of domain name is a good domain name? or how to do, from the point of view of the site optimization to select the appropriate domain name?

Select the category of domain name that is suitable for website subject content

What kind of domain name is the highest weight? All along, under the guidance of some of the best masters, the Gov type domain name and edu type domain name are expected to be given higher weights. I think this argument can not say there is no truth, but not necessarily. In contrast, gov is a government-specific Web site, Edu is the education of the website dedicated domain name (in China, edu.cn domain name is generally a university only patent), the amount of information can be expected to enrich some. The domain name category is not the only congenital factor that determines the weight of the site, the site content of the site, and the type of domain name associated with the content topic.

For example, the type of Web site is business services, that is, the general type of corporate Web site. The most ideal domain name, of course, is the. com category, such as. com or. com.cn, which tells the search engine that the type of Web site is business, and when optimizing the site, it should also be relevant to the theme when enriching the original content of the site. If it is a commercial type of Web site, or general corporate Web site, if used an education class domain name Cooperation Organization class domain name, will undoubtedly be a kind of deception. So in the purchase of domain name when not mistaken, the right is the best.

Three, the organic fusion needs to optimize the key words and the product

If you pay attention, you will find that even in the Baidu search bar, the input needs to query the key words Pinyin, the same can be based on pinyin corresponding keywords to retrieve the site. Similarly, the input keyword search, if the domain name contains this keyword pinyin, the intention will be a special bold logo, and the general ranking will be relatively forward. In Google's peer is such, but not pinyin, but English words. This tells us a truth, in choosing to determine the domain name, if it is possible to merge keywords into the domain name, there will definitely be unexpected harvest.

If the key words or products into the domain name of the narrow view, then the entire URL into the address of the keyword or product name is the domain name keyword optimization extension. For example, in the corresponding page using the keyword English words or Hanyu Pinyin, users in accordance with key words through the search engine retrieval, natural ranking will be relative to the previous. Previously seen such practices, the author has been very do not understand, and now finally understand that one of the purposes of doing so is to enhance the site weight and ranking.

Third, ensure the security of domain name resolution fast and stable operation

Domain name is a switch, a Web site can be normal operation of the switch, of course, to determine whether the site can be safe to run the server and other factors, now mainly for domain names. Baidu last year DNS resolution of domain name was hijacked seems to have happened yesterday, almost in a few hours of global users can not visit Baidu. Storm audio and video time is also used by hackers that is the weak point of DNS, resulting in half of China's web site is inaccessible. Some large domestic domain Registrars DSN resolution server, each will bring hundreds of thousands of web site is inaccessible, even if the recovery also has a discontinuous process.

In the purchase of domain names, we must first clear the DNS resolution of the domain name service by WHO to provide, and then the Internet to retrieve the history of its attack, the domain name is relatively very cheap. For the safe operation of the website and the stability of the optimization effect, even if the cost is higher. Domain name of the resolution server is not immutable, in the discovery domain DNS resolution instability, in fact, can buy their own domain name DNS resolution server, and the general Domain name management platform can be replaced by their own DNS. The general domain Name Service provider, will provide customers with at least two DNS resolution server, a main one auxiliary. Individual large companies may even add seven or eight DNS resolution server records for security purposes.

Domain name as a Web site construction and the foundation of the operation of the support, and site optimization is inextricably linked. A good domain name, whether it is the website optimization or the late Internet marketing work, have played a role that can not be ignored. The stability of the domain name resolution is related to the normal and stable operation of the website, as well as the maintenance of the site optimization effect. Therefore, regardless of what the consideration, chooses the domain name the time must be prudent. This article by the professional website construction production company, Shanghai Pilotage Technology (www.joyweb.net.cn) Integration viewpoint Original, more splendid content we will continue to launch.