Analysis of four promotion modes of group purchase website promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Website promotion, personal feeling or have the right of the people and said, not to say that your pen is good, just hair a few soft wen is ok, soft wen is important, but in terms of group buying site can only increase your site visibility, but can not increase your site's product sales rate. Since the group purchase site is different from Taobao, ebay's logistics delivery model, but based on the local product sales, but also limited, group buying site buyers fixed. Yesterday wrote an article on the home page, another in the next very unexpected and excited, the iron strike is good, no matter how, I once again itemized the promotion of the site group.

The promotional methods listed here are examples of my website model.

The mode divides into four kinds: the television media plane media interactive sharing word-of-mouth legend

1 TV Media

This, I did not move the brain, I believe that some webmaster will speak this way is good, but the investment cost is high, the effect may not be good. So what I want to say here is, first of all, I was working in the TV station, so the resources for me is not how arduous, a system unit, you do a good relationship, in the TV to do your host population, add a column corner is not difficult, and I currently sell things or TV ancillary products.

A discerning eye, in fact, should know what I want to express, that is, whether you are in the television station or where to take office, your surrounding environment is your best publicity channels, but my channel is more conducive to my website development. Analogy, for example: Today, I was selling TV station things, in addition to tell everyone, the TV station to tell you that the TV station is not my site, but the product online sales address, ask, that sales address successful publicity has not already given your website to do propaganda. OK, tomorrow I change the beauty salon products, I think not only I want to tell users I have a new product, I believe the beauty salon will also tell customers want to receive concessions to XXX website.

Of course, without the resources of the station, the latter will have you and the merchant to talk about authorization, talk about the exclusive, this is also very important, must be confident of their own website, the front desk shows everything, believe to do webmaster you know how to do, here is your wisdom and eloquence.

2 Print Media

Oh, I am and the mainstream media dry up. This, I believe that most people can do. In my case, there are a lot of direct information magazines in Yantai, the professional term is called DM. What "World line" "Candy Pie" "look" and so on some of the listed DM magazine, ah ~ this is interesting. Of course, I do not represent the example of cooperation, the premise of cooperation before the same market research, the final choice of a you think OK.

Here I still wordy introduction of these DM magazine. If you have seen it, pass the next paragraph. DM Magazine is actually like 58 of the same city to make a written version of the electronic information, the difference is that in these magazines and merchants to reach an agreement, that is, holding my magazine to your store consumption can be discounted, and so have a series of concessions right. Then in the magazine put a lot of what the game room discount coupons and so on a series of preferential content. Say here you understand. Yes, that's what we're going to do with their model.

Friends asked, those magazines can not do their own electronic version of the group purchase site? To tell the truth, the above my example of several DM magazine is the nature of the operation of the company, this thing as long as the company involved, you want to do similar sites have to hire people. Simple to say that people do each website may need 100, but people and companies to do a website may need 1 million. In addition, the concept of the operators of these magazines is indeed limited, in Yantai is so, do not know how elsewhere.

Talk about the key, that is to say a summary: Choose good DM, each other to do is the most common advertising resources interchange.

3) Interactive sharing

Believe that a group of friends know that the top of a product will have to share links, to share micro bo, watercress, everyone and other places. In fact, for me this kind of propaganda is better than any mode, including TV and flat media. Why? This is the most important microblogging marketing. Again quote May 29 webmaster content, Cai speech: Weibo marketing will play a role in subversion of traditional marketing. On my website, the current sales of some of the products 10 pieces have 3 from the micro-blog interaction. Weibo is the legend of the model is the pyramid form, the main product of your good, can help users, as the top of the pyramid, you are not afraid of no performance.

4 Word-of-mouth Legend

This concept is more traditional, this way of communication, I belong to the offline transmission. Both, the user online to buy your products, on-line to the friends around the product advantages of the description, those who are optimistic about this product and do not know how to buy a friend if you want to purchase, through a friend to guide the registration purchase. Therefore, Word-of-mouth model although the trend of traditional, but it is the most intuitive, most effective way of transmission.

Website promotion Way Multitudinous, above several is I feel more practical. Because of the time relationship to break the pen. Also hope to communicate with you webmaster.

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