Analysis of local ordering industry how to promote

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Hi, I'm Liang Lei. At noon today, I ordered a meal in the company to find a restaurant with its own corporate website. So curiosity went up to see, finally found a meal of the QQ group, added to find this is a special to order a meal QQ group, I feel pretty good. At least the company's leader has network promotion awareness, for the local ordering, fast food industry, the traditional mode should be changed? QQ group can be removed from the customer call annoyance, the local fast-food industry for the customer base is generally the company and other groups meal, including the company to order the most. For example, the author of today's Dinner company: Zhenhua fast food, QQ Group has its own customer service staff, so that customers can order the meal directly sent information, do not call so irritable, convenient customers, while improving the efficiency.

As shown in the figure above, there are many places in group settings suitable for promotion, such as: Group Bulletin, Group introduction, group name. In the QQ group of the announcement of their recent activities, for the fast-food industry, can be "to thank customers for the support of certain fast food, now ordered more than 50 yuan to send a few soup", similar to such promotional activities bar. Use QQ Group to promote an obvious advantage: low input cost, as long as according to their own needs to build N QQ group on the line. There is a catering group to cooperate with the company's internal customer staff, I believe that the efficiency of the phone is much higher than the answer. But to be honest, to do a good job of local ordering service, or to combine some of the online promotion methods, such as more reliable word-of-mouth promotion. Today, I ate their fast food, the taste is good, if the price is reasonable I will definitely order next time, personal feeling to be contrived good promotion need to pay attention to the following points:

1th: Analyze my client source

The above author also mentioned that the local fast food industry's most important source of customers is those companies, some companies will give staff meals, most of the hote type, taking into account the impact of geographical location, sometimes the number of orders is too little (not enough to send the meal of the oil costs), such a situation will not be sent. However, many fast food restaurants in a city have a lot of branches, so that coverage is wide, the company ordered meals belong to the group order, if the number of people can consider to give some concessions? Usually in the company to work people will choose some economic, affordable lunch, so the first consideration should be the price, in fact, the food is delicious.

2nd: How to combine effectively on line

The above analysis is the QQ group promotion, belongs to the network promotion one kind. In fact, the local fast-food industry more suitable for the promotion under the line, such as: hair leaflets, word-of-mouth promotion. Today I notice this Zhenhua fast food packaging is very good, every fast food in a box, the box has a meal number and website address. But did not find the order of the QQ group number, there is no menu. This is insufficient place, make a beautiful menu certainly can attract diners ' eyes, of course, taste good, affordable is the most important. The box is a good place to put advertising information, in addition to the delivery of staff to the oral promotion. For example: Now can use our QQ group ordering meal, very convenient, QQ group number is how much.

Third: How to use the network to expand Customer resources

Through Word-of-mouth and contacts to obtain customer resources is limited, the information age, we should consider how to use the network to expand their own customer resources. If you have your own enterprise station, then you can do keyword optimization, if you do not have their own site can also use the classification information platform, to publish some information to provide reservations. For example: In 58 with the city online publishing information, the author searched the next "where the Hefei meal" Such a keyword, such words do not have any competitors, some library documents can have a good ranking. Search "Hefei fast food" on the second page to find this Zhenhua fast food official website, search "Hefei network Company" can find a lot of web sites, the above nature has a detailed contact, and these network companies are fast-food industry potential customers, telephone number to do phone marketing can also!

Summary: The biggest change in the network is the convenience of information, you can communicate with customers at home, save a lot of intermediate links. Find the information you need, and then promote your service or product. I am the old boy SEO studio Liang Lei, Welcome to add me Q Exchange or consultation.

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