Analysis of "Naval warfare Gate" malicious network hype appeal to warm marketing

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Some time ago, Guo Jingjing and Fok's "marriage door" is noisy, young couple not how long, but the wedding is out of Fok in the yacht dating a tender mold, sudden sentiment change news, immediately coverage of the television and news website headlines, also become a topic of relish. has been keeping a low profile "diving Queen Guo Jingjing, because these rumors have been the media attention, want to keep a low profile is difficult, Guo Jingjing responded:" My marriage is very happy. At the same time, I do not want to see any false news that infringes my reputation and that of my family. I reserve the right to resort to the law to fabricate facts, conduct and disseminate false reports of individuals or groups. ”

To these reports, 15th, Fok also bursts of micro-Bo scold false reports, and said the report has "seriously affected Jingjing's reputation", to protect their families. "But now it's not the same," Fok said in a microblog, "and it's unfair to her that news like this seriously affects Jingjing's reputation." She is an excellent athlete and does not want to see her name linked to these so-called ' news ', hoping to finish it early. I have no other purpose than others. My aim is to protect my family. I believe that netizens are wise. This exaggerated misrepresentation will not be easily believed. ”

I think the development of things to this step, has been able to generally see the party's attitude towards this matter is very resolute, shattered the marriage rumors. In fact, this is the end of the matter, but the "marriage door" incident, the originator, cultural and entertainment planners alone in the blog published an article, "to Fok Guo Jingjing Yin and wife of a public apology letter", tell the story, this matter again pushed on the cusp above, let's first look at this article:

A public apology letter to Fok Guo Jingjing and his wife

These days I have not been a conscience, has been reflection and remorse. Thought for a long time, finally figured out. First of all, I would extend my sincerest apologies to Mr. Fok and Ms. Guo Jingjing. I can responsibly tell you that the so-called "naval warfare door", "Flying Knife Door", "Marriage door" and other incidents are I accidentally out.

Mr. Fok, the entrepreneur I admired, Guo Jingjing is my favorite athlete, I have never been to them with great respect, and no malice, just at that time was thinking painstaking hype artists, in order to "effect", I was thinking about how in the shortest possible time, spend the smallest price, With the most surprising means to fry the artist to achieve the desired goal, many places do not worry about.

When my mind a fever, on December 7, the formulation of a preliminary plan, after a few days of brewing and details of the filling, immediately began to implement. Because the program is tailor-made, in order to maximize the spread effect, the whole hype scheme designed a total of dozens of news "exciting point", the first one decomposition, master the heat, layer by layer, timely shake the new "baggage", the promotion cycle of two months. "Marriage Door" is only a part of the marketing planning of the early events, the latter two parts focus on a new song and Spring Festival gala factors, around the bird uncle and Jay spread. After weighing, I have abandoned the implementation to this redeeming.

In this article, solitary meaning that this incident is he "accidentally" out, in fact, this careless or spent a lot of his mind, Yuan Chong (push a network marketing college lecturer) I engaged in the network marketing for many years, this thing is fundamentally the network event marketing, that is, network hype. Network hype in general is to use the Internet media, through pushing hands or behind the scenes, to launch a network of writers to a person or company, or institutions to conduct two comments, one aspect is positive effect on the other hand is negative effect. Thus arouse the attention of netizens to increase popularity, when the popularity is certain, this person or company or organization will be the network attention, thus put this person or company organization to fry Red. This is the network hype. Like the successful case before the February girl, xiaoqing girl, Sister Furong, Fengjie, Beast Beast and so on.

Solitary meaning to want to spend the shortest time, the smallest price, is refers to the network hype, because the internet spread than the traditional way to spread faster, and channels to wide. Like ordinary newspapers and television, are required to print or record in advance, but also through the upper level of the Department of approval, procedures, so spend a long time, but the network is not published on the time limit, after writing can be in various forums, community website on the post. And spread on the network is not restricted by the region, no matter where in China, as long as you can access the Internet, you can see the posts posted by netizens all over the country, through the continuous distribution of netizens, reviews, interaction, the news of the heat of fire continued to rise, causing greater attention.

The most surprising means he mentions should be that the matter must be controversial, can cause everyone to talk about, such as Guo Jingjing and fok couple just vigorous held the wedding of the century, attracted a lot of people's eyeballs, while everyone on this matter still have the heat of the time, it created a naval battle gate incident, in fact, the exposure of this incident, We do not see a specific photo or video, so that people have unlimited imagination of this thing, triggered a further exploration and attention to this matter, let's look at a group of numbers

Through the observation of Baidu Index, you can find through the sea battle Gate incident exposure, Wu before the unknown, no attention, to every day about 150,000 of the search volume, we can see this event let Wu this name finally fire. Of course, this fire can burn for how long, eventually still need her own strong ability or personality charm of the mold, can really be everybody give recognition.

Let's go back to this article, though he does mention introspection and remorse, but from the lines, we do not feel enough sincerity, after all, this incident from the brewing, to the details of the filling, to a step-by-step implementation, it is a momentary brain fever, I am afraid this can not be convincing, through his blog, I think in the recent period of time, his attention will be greatly increased, so he can also let himself fire.

With the continuous increase in the number of Internet, the influence of the network will also cover more people, in this still hope that we can use the network hype, after all, this society still needs the truth and beauty, need more care and help, can pass on the network warm, it is in this winter we need!

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