Analysis of product page design from the point of view of website "optimization"

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In fact, to tell the truth do not care about the size of the site, is not to say that grassroots webmaster can not create miracles, think of their own to do the current site more than a year, a lot of keywords also do the relevant ideal location, profitable natural, some friends will ask me why their website persist? Sometimes the problem is in the webmaster itself, You take the site as a matter, the site naturally take you as a matter of fact, although it is small and medium Web site, we have to carefully design product page, only in this way will let their own site to get long-term development.

As I said before, "from the site optimization perspective", the following we will be from the search engine vision to explain the product page layout related points.

Product URL address specificity, unique

This is a place where everyone is not paying special attention, in particular, the novice webmaster, they often do when the site will have multiple URL address to the same page, but this will make the site's own weight is difficult to integrate, and the weight drop will certainly affect the product page optimization, which is a chain effect. For example, www.xxx.com/product-1.html = the same page as www.xxx.net/html/siguashuigongxiao/146.html on my site, And this kind of URL address dispersed in many people's site is very common, and then I put the session ID, statistical code and so easy to cause duplication of unnecessary content does not put into the URL, and then use robots.txt file to prohibit spiders included in a specific Web page, only to solve this problem.

Product page Internal anchor text to add reasonably, improve the target page optimization intensity

In the seo3.0 era, we put too much attention on the user experience, in fact, the site optimization did a good job, largely depends on the link within the site. So in the daily construction of the station and maintenance process, we should be reasonable to join the internal anchor text, so that the relevant products are integrated together to maximize the satisfaction of the user's needs, to facilitate product transactions, from the search engine point of view, the addition of internal anchor text will make the whole site into a whole, Increased the search depth of spiders and the sense of indexing hierarchy.

Avoid links between unrelated pages

Although the site within the chain building is very important to increase the user's access depth, but the construction of the chain also needs to pay attention to skills. The first is the page should have relevance, the content of relevance through the chain of mutual construction, not only can increase the spider's access, but also greatly improve the site's own friendly experience, the maximum to meet the user's search needs, on the contrary, if unrelated content for the mutual chain, is bound to have a great impact on the user experience,

PS: When the relevant content is linked to the time, you can use the previous, the next, related reading to construct the structure.

Avoid too many keywords appearing on the same page

Do site optimization webmaster actually have an impulse, that is as much as possible in the page to add their own keywords, which is certainly not advisable, the spider is not silly, the optimization of the excessive must be punished by spiders, so I suggest that everyone in the product page to add about 3 product keywords is enough, Many words also do not have too many uses, like the cake principle, you add the word more, each product keyword cent weight is low, the effect is not satisfactory.

Product page Avoid using single anchor text

In general, people will often use the method I mentioned in the previous 2nd, the use of anchor text to optimize the site page, improve the content of the site, but there is another problem, many webmaster like to use the method of automatic call or to add keywords to join the anchor text, whether from the optimization point of view, or the user experience to , this method is not desirable, so the product page anchor text to the addition of rationalization and diversification, which is conducive to the optimization of the site and included.

The above points are from the traditional meaning of the optimization to talk about, but the product page design is not so simple, this is a complex work, the production of good surface optimization is only done a foreshadowing, a non-traditional sense of optimization also need attention.

1 characteristics of the outstanding product industry

Speaking of my own website, in the home page I did not directly highlight the product, but introduced some of the industry's dynamics, such as "The Cause of rhinitis", "mainstream treatment" and "industry pioneer", the overall first to my users to create a specific industry feeling, Let the user in the first time understand what my site is doing, the most interested customers to stay.

2 Increase product awareness, so that each category of products are equipped with a detailed description and introduction

Since it is to do a website to be as professional as possible, not to mention now can not simply believe that the wine is not afraid of the alley deep, your products are also needed to promote, and in the site you are the promotion of the way is that a new unique product description, coupled with detailed product description will make the product page professional nature doubled, It also allows more users to gain insight into our products and try to get potential customers.

Product categories In addition to the description of the full effort, but also to our products and efficacy of a small expansion, attached to some product mask production methods or other uses, can let users know more about our products.

More than 3 aspects of page design to enhance the professional and reliability of the product

In fact, the webmaster in each category of products are accompanied by a product description also has a role, that is to increase the professionalism of our website as far as possible, of course, only to do the product description is not enough to support the characteristics of product professional nature, in the course of the website business

We also want to use the Site Channel page, for product knowledge and effect to do an expansion, will let the product surface role and the potential value of the greatest embodiment, also can make the site professional improve a lot. Of course, the site in the course of business also need to ensure the security of the transaction, this is the most critical issue, so the site design and choreography we have to add their own contact and account name, so that users believe that our credibility.

User comments can also improve the credibility of our site, more important is that the comments can also be search engines cited as a product in the search engine Rich text (rich Snippets) information, regular updates can make the site content to repeat the decline, further improve the site's own originality, after all, user reviews are unique.

4 Increase product promotion channels, rational use of social media to share

In fact, many sites have already taken this approach, share the use of the button can make our website products are the most likely to promote, after all, there are many micro-bo control, if our products are good enough, then they will send our products to the Internet, for us to do free advertising, if you encounter many fans of Weibo users, Then the propaganda effect is no less than in the local station advertising.

5 reasonable use of the homepage for publicity

On the home page, link to the main product page with text links, product blogs and news content links to product pages or on the home page to build hot products (top 10) navigation links in my opinion is a good way.

Although my site is now a small scale, but in the actual operation of the site, I did not relax a little request, because I know that the Internet competition is fierce, even if you are grassroots webmaster, you have to be full of confidence, do not seriously do the site will eventually be absorbed by competitors, above is my product page, a few of the focus, I hope you can enjoy, this article from Http://www.qqkxw.net Sentimental personality signature, reproduced please specify.