Analysis of the website operation mode of Bao ' an network in China

China Baoan NET in this year's Mid-Autumn Festival http://www.aliyun.com/zixun/aggregation/18783.html "> officially online, which is also my Shenzhen nostalgia network, after the service of China after another portal site operation, for the opening of this site, A lot of the webmaster who knew me, in my QQ also and I communicate, have talked about the operation of local portal network maintenance effort, the spread of hard, profitable difficulties, they and I have asked a lot of questions: bullets, with your Internet operating capacity, as well as resource relations, operating other sites, perhaps the development will be faster.

Yes, some of my webmaster friends, indeed, not unreasonable. As I founded the Shenzhen Nostalgia Network, has been developed more than four years, in Shenzhen also has a certain degree of influence and visibility, but in terms of profitability is still difficult; and then I and my partner Lee Huaying cooperation to create a service in China, but also face the same profit difficulties.

Now that you know how hard it is to make a profit, why do you have to go this route again?

This is also a lot of internet peer friends puzzled a problem.

In fact, for the site, casually to grasp, you can catch a lot of friends joking, now more than people, the portal site is no exception, not to mention the four major portals. I estimate that every city in China, even every county, has its own portal site. But what about the status quo of these portals? Is it in the silent development or is it a death struggle? (I only talk about the city-level portal, the fact is that 99% of the portals are now city-level). Let's start with our Shenzhen portal. How many portals are there now in Shenzhen? (Note, I'm talking about a portal like Sina or Sohu, that is, the site of all-inclusive, not a certain industry portal, Shenzhen's portal has the following: AO a net, Shenzhen window, Shenzhen News Network, Shenzhen hotline, Shenzhen Nostalgia Network, Shenzhen information port, Shenzhen Local treasure, Shenzhen City Network, Shenzhen consumer network, etc. Below district level website has: Longgang news net, Lo Wu Homeland, yantian Net, Baoan person life net, Baoan hotline, Baoan information port, plus I now create the China Baoan net and so on, so say, Shenzhen's portal site more like rice!

In my establishment of China Baoan net This portal, I have done some analysis of the situation, for the site maintenance and management efforts, the promotion of difficulties, profitability difficulties, we have thought of. Mingchi Undeterred! Below I will talk about why we want to build China Baoan network as well as talking about we are "how to operate the local portal network", and has been the support of our friends to exchange some views, I hope you put forward more suggestions, we common progress!

First, the historical and cultural characteristics of Baoan.

From a historical point of view, Guangdong is the first "Baoan" after "Shenzhen", this angle, I think, "Bao ' an" has the position is not in other regions, so, our website, is not "Shenzhen Baoan Net", but "China Baoan Network", in fact, we in the name of the time, more than just "Shenzhen" and "China" This difference in meaning, but it contains a historical and cultural characteristics of Shenzhen. Shenzhen is from the "Baoan" evacuated counties and the evolution of the city, the establishment of China Baoan Network, is based on its cultural characteristics of the decision.

Second, the local portal site's "media" concept.

Media is the communication, dissemination of information tools, is an information carrier, such as television, radio, newspapers and magazines, Internet media is called the four media. The positioning of the local portal network is very clear and local television stations, local newspapers, local broadcasting is the same as local media.

In the six major districts of Shenzhen, there are television stations in every district, and newspaper media, in the six districts, only to survive only Baoan, that is, Bao ' an daily, which is not available in other regions of the media force.

For network media, Longgang News Network by the Shenzhen Press Group, sponsored by the four Longgang media, because of some of the advantages of the newspaper group, media hype is very not made, but due to the restrictions of operating mechanisms, business operation is very difficult, Lo Wu home, Yantian network is also so; Baoan area, the network media is more, But it can become the region's four media site, there is no one. Based on this foundation, our China Baoan net will become the new potential "media" in Baoan area