Analysis of two patterns of search engine arbitrage

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Arbitrage, is the financial academic language, academic interpretation is in two markets, at a favorable price of the same product to buy and sell. In simple terms, arbitrage is before the transaction behavior, the profit space is determined, and buy and sell time almost synchronized.

To achieve arbitrage, it seems to me that at least two elements are needed, the first being the two systems, the second is the diversity of products, and the close correlation between products. Why can there be a lot of arbitrage in the financial industry? Because of the existence of these two elements. For example, stock trading system and stock index futures trading system, such as various stocks and futures, commodities and other products, there is a link between these products.

We might as well introduce arbitrage into search engines to explore whether there are opportunities for arbitrage in search engines or arbitrage possibilities?

Low-buy high selling arbitrage

The current search ads are mainly two products, a product is the keyword search links, there is a network of the Alliance advertising. We first put aside the possibility of practice, theoretically, if I follow the following procedures to operate whether it is profitable.

1. Buy Search keyword ads or optimize keywords

2. Keyword search links point to My Site page

3. In my website page to put online league ads

4. The user clicks the Net Alliance advertisement, my website obtains the income

5. Large-scale layout of the above programmes

In the above process, if the network Union advertising clicks cost more than the keyword clicks, then I will be able to earn revenue, two products exist between arbitrage space.

The above is not only a theoretical logical analysis, in fact, Yahoo is in accordance with this process to operate. The news I can search for at the moment is the 2009 report on Yahoo. Yahoo's operating procedures are as follows:

1. Yahoo buys a lot of Google keyword ads, more than 10,000, these ads are mostly in search results after 15, that is, the second page, so the price is not expensive.

2. Yahoo buys the advertisement link Yahoo shopping page, through the user clicks carries on the charge

3. Through the sale of the difference between advertising, Yahoo gains

This is the 2009 news report, as to whether Yahoo is still doing so, the author is unknown. But Yahoo's approach proves that the price difference between different advertising products can indeed create a search arbitrage model.

Yahoo shopping can use Google to do such a operation, the domestic electricity dealers can not use Baidu for arbitrage it? Imagine, the electric dealer through Baidu to buy the link, and then import it to the electric business site, and then through the Electronic business site to sell advertising information, can also achieve arbitrage. Smart nets, Alibaba, business treasure is doing so.

I call this search arbitrage model low buy high sell arbitrage mode.

Look high do low arbitrage mode

In 2011, Google made an algorithm adjustment, the adjustment, the impact is huge, more than 20% of the site rankings are affected. The original intention of the algorithm adjustment is to fight the arbitrage of another pattern. And the arbitrage operation is demand media company. Their arbitrage process is as follows:

1. Find the most expensive website page

2. Content replication for these high paying websites

3. Re-embed the copied content in the new domain name, and will optimize the new website

4. Sell Google ads on new websites

5. Large-scale deployment of the above programmes

The result of this practice is this: when the user input keywords in the search, the front row is the cottage related sites, when users click In, may appear Google's advertising forms, users click on the Network Alliance ads, the site to obtain revenue. In short, it is to see the high price of advertising, and then you do the same ad bit, but your cost is lower. Because of the large-scale deployment of such schemes, there can be almost no cost arbitrage. Google is seeing this loophole, the algorithm has been adjusted, resulting in those who only rely on copying the content of other sites, its ranking is difficult to appear in the forefront.

So does this approach apply to Baidu's existence of the same arbitrage space? We might as well imagine.

1. Find Baidu High price keyword page

2. Introduce pages that are similar to these pages and optimize them

3. Sell Baidu Net Alliance advertisement in new website

4. Large-scale deployment of the above programmes

The difficulty of completing this process is, first, to optimize the same kind of site its cost is very high, the difficulty is also larger. Second, if it is a high price keyword, the cost of optimization is far greater than the income from the network Union. Therefore, this arbitrage method, if rely on white hat SEO, this model can hardly be completed. But Black hat tricks, it is possible to carry out such arbitrage behavior. Because of the Black hat technique knows not much, here also inconvenient to say.

In a word, what I want to say is that with the increase of Internet advertising products, especially the variety of advertising products, there is an arbitrage space and opportunity. Only this opportunity, only have a certain courage and courage of the people can hold it.

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