Analysis on the marketing plan of SNS Local Service center

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First, play the media properties of Renren platform:

Renren as a public information dissemination platform, the platform itself has media attributes, as a local service center, through the use of the characteristics of the media in the market sales more easily access to customer awareness;

Specific mainly through the following ways:

1. Sales Staff's responsibility attribute conversion (sales + journalist);

Sales Attribute Requirements:

Positioning: Customer recognition is high, advertising plan clear customer;

Responsibilities: Product Description clear, Customer launch plan development, including the conversion rate and other key data to provide customers;

Reporter Attribute Request:

Positioning: In the short term can not directly obtain customer recognition, or can not directly touch the decision-making group, through the early stage of the market bedding to communicate;

Mode: Business people interview, news support (including positive news release, negative news, continuous tracking grasp)

Responsibilities: Through some of the early matting, so that customers understand the marketing effect of the site, the establishment of long-term cooperation mechanism.

Local Service Center Platform:

For a social network, the key is the interactive platform, then the Local service center's own platform management (open Service Center Public homepage), can be used as a local media platform to operate, to assist the local market sales expansion.

Second, Offline Interactive marketing:

SNS expands people's social network, but all platforms are a common "shallow social relationship", how to enable customers to find their own users in the new social channels, and let the customer's products become part of the online launch, offline interactive mode of effective extension;

Enumerate some common patterns:

"" Net Friend Salon: (Market development expectation-late event sponsorship-)

Sharon's theme can be organized according to the site group positioning, such as the history salon, can be found in the "group" of some of these groups of elite elements, or directly linked to some related cooperation;

The location of the salon can be based on the location of the group and choose different business cooperation, such as: History salon can cooperate with the teahouse, the environment preferences of the consumer sites and so on; Car users salon can be targeted at 4s shops, business early cooperation model is relatively simple, businesses as long as the location, According to the depth of cooperation can provide some gifts and other support, this mode of cooperation on the shop's store flow and later consumption-oriented and other cognitive relatively high, and for the Organizer (Service center) on the merchant's late cooperation, such as advertising has a direct role in promoting;

>> examples automotive industry (including automotive consumer goods, etc.)

Reference

Business positioning: Car 4s shop

Business interests: Store flow pull, brand Commission, potential customer training, etc.

Business Support: Event venues (less than more than 10 salon size) Some small gifts, etc. (as the case may be)

Article

Group positioning: Industry Enthusiasts (history, economics, management, photography, tutoring, etc.)

Group benefits: No charges, different activities can have some small gifts such as incentives

(3)

Organizer effect expected (service center):

Market development: Sharon's location provider (after the market expansion), other industry customers in the name of sponsorship (sponsorship model can change relatively more)

(4)

Market expansion Expectations:

Direct call to reach customers after the communication, according to the customer's acceptance of Renren, including customers in the network after the expected self analysis, to achieve customer compliance with Renren sales groups, in the in-depth tracking development.

Summary of personal experience in sales strategy

Telemarketing: The most common is the most direct sales model, the requirement is the product characteristics are more clear, customers already have potential needs, the product has a certain degree of awareness; The common pattern is that sales people collect customer information (each company has certain rigid requirements), Number of calls per day or week and the amount of visits by customers;

Effect and FAQ:

1\ marketing words must be clear, the common problems explained clearly;

Eibun Sales staff's psychological endurance is stronger (this training incentive has a direct relationship)

3\ to many customers, customers will have a certain aversion to psychology

4\ Sales staff mobility is greater

5\ effect is a clear product characteristics of the direct sales

Coping with problem solving: inability to obtain effective customer information \ Customer Awareness fuzzy \ Industry competitive Choice

The above media properties \ Activities for the purpose of ... The goal is one: access to effective groups (directly responsible), in the interactive or first to provide customers with the best possible services, and ultimately to facilitate cooperation!

Sales Analysis for Public homepage Products:

The current analysis of the basis: the understanding of the product is limited to the release of some of the product features, the public home page at present market positioning group clear, product conversion effects on customer products and regional success of the case data is not;

The concept of a public homepage differs from the traditional corporate website: sales in the sale of customers before the customer to determine whether there is an official website, there is no public can help customers achieve the necessary features to do the required referral; For users who have official website or do not know in advance whether it is clear, do not make any comparison of products and corporate website, their respective functions, Reflect the value is also different, sales staff in the sale of the emphasis is the media characteristics of Renren, interactive features, marketing functions;

Iv. Sales Team Management:

1, the basic principles of team management: sales management, pipe +, tube is the rationale, the tube is a way or a behavior, the key is in the "rationale", which includes reason, understanding, reason, a team building is not how to pipe, but in how to let teamwork, the embodiment of job responsibilities, team balance, Let team members understand and support!

2, Team Foundation: Sales staff Management In addition to the prescriptive task must be completed, the sales staff on the network product awareness is the key issue, (training and discipline) full sales strategy, including technical, human resources, financial ability of the various departments of effective collaboration;

3, Task management: Sales Staff's task development, telephone call number, customer direct visit, customer feedback tracking through the form (or CRM) for effective tracking;

4, Problem solving: For the sales staff to follow up on each stage of customer analysis, to assist sales in the sales of problem solving, including product issues, sales methods, customer communication between the daily (week) phase of the summary;

5, Teamwork: Sales can be summed up through the early model or weekly summary of the pattern of sales personnel issues, including experience sharing summary, etc.;

6, customer tracking: To avoid the sales of the single problem, follow up the problem and so on;

7, Team motivation: Sales performance rankings, monthly champions, bonuses, gifts, etc., Team motivation is the foundation, improve the enthusiasm of the sales staff, reduce the personal ability or sales cycle issues, affect the whole sales team enthusiasm problem; (company system defined probation period, sales staff basic requirements, regular sales incentive effective implementation, etc.)

Specific implementation: Customer Industry Division

Class A: Effective visit, with customer details

1, the agency responsible information (legal person, department head)

2, Network Marketing status (website, search engine, network advertisement, classified information platform)

3, the traditional advertising efforts (newspapers, television, broadcasting)

Class B: Unknown visit: To understand some of the customer (auxiliary later activities)

C Class: Customer return visit (each sales follow-up customer to determine the customer protection cycle, a certain period of exchange of information visits)

In view of the resource control of Changchun Service center of Renren and the way of customer service, the problems in the specific sales of this scheme are decided according to the actual situation.

This article original: Ma Yuhua www.ccyuxun.cn reprint, please keep, thank you!