Analysis on the network evolvement and application of real estate brokerage company

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Speaking of today's profiteering industry, no one does not put the real estate in the first few. Seeing the high-rise buildings around us springing up, we all marveled, really have such a big demand? The rising prices of houses all make you face this reality. Sell a house, buy a house, rent these three topics linger in each of us, serving the three main market is today's increasingly prosperous real estate brokerage companies, they rely on physical stores to carry out their own business, from all channels, friends, internal alliances to achieve information sharing, to earn part of the information service costs. It can be said that their life is information, how to obtain information, how to first occupy information as their survival.

Below we have to the real estate brokerage company's information source development to do several aspects the classification:

1. Small scope of their respective battalions: this is the early real estate brokerage company's business model, in large cities this pattern basically disappears, in small and medium-sized cities still exist. That is, the area around the center can be affected by their own stores as a source of all real estate information, and then mainly in their own physical stores released. Customers need to come to the door to find. The disadvantage is that the source of information is small, customer coverage is narrow.

2. Information integration sharing: This model is now used in real estate brokerage companies are also more extensive, they are mainly by telephone or manual to the point of their location to collect information published to the alliance's real estate brokerage company, while the sale or rental of housing. Of course, the profit is to be divided into several. The disadvantage of this model is that information sharing is inefficient and profit is relatively reduced.

3. Network and Entity linkage: This model in the real estate brokerage company has become more and more popular, because he basically solved the first two ways of the shortcomings, and has a very high efficiency.

Below I mainly to analyze the real estate brokerage company network inevitable:

Now the society is the information highly prosperous society, who first took possession of the information, then who first occupied the business opportunities, said the direct point of possession of wealth. So from the current number of major media we analyze: television, although the audience is wide, but the civilian participation is not high, if a real estate brokerage company to join in can be said to make ends meet. Television media opened the real estate program is mainly aimed at the real estate development company, Hehe, that is the rich Lord. The second is the newspaper media, newspaper media situation and for you and me with the television media similar, the price of a wide range of participation is weak, the audience feedback ability is poor. Internet media is superior to the former.

First: A wide range of participation, you can participate in the Internet as long as you can;

Second: The cost of advertising is low, nothing more than to spend some time, release point of their own information;

Third: Timely feedback, any one piece of information is effective, progress, so that you can grasp at any time;

Four: Flexible and diverse marketing model. Therefore, the future of real estate brokerage companies will be transformed into a networked model.

Can the networked real estate brokerage firm be detached from the physical store?

At present, I think it is not possible, because the network after all, but only a few years to prosper, many conditions are not mature, the current network media is also mainly reflected in information services and information sharing a new media level. The real deal also requires a professional entity company/store to achieve, because the house sale, rent is very strong practical action requirements. The combination of this feature is now the birth of the real estate site and real estate brokerage company model.

Here are a few examples to analyze the real estate brokerage company's network applications:

Integrated Real Estate Portal: This type of site is mainly for the real estate industry, a portal site, including information, housing, real estate community three plates, from three major sections of the birth of the classification is too much, closely linked up the real estate developers, real estate brokerage companies, home buyers three major user groups, To form an authoritative housing trading information platform. At present, the domestic more well-known comprehensive portal: SouFun, buyers and so on. Portal business is mainly from the real estate developers and operators of the two major themes, so they are mainly serving the new house this piece, concern about the property market dynamics, property appraisal and so on. This kind of website is highly specialized, is advantageous to the sale new house. Once reported that Shanghai has a network of real estate brokers, what is the Internet realtor? That is, real estate developers put their houses all online, and then have real estate sales professionals to carry out the network sales. is a new sales model. But now it has been popularized on major websites for this function and mode. How can real estate brokers and brokers break through when the competition is so intense?

A, more hands-on: Multiple industry information articles, to fully express their unique views, improve their industry visibility. Speaking of which I must remind is: must be sincere, to stand in the user's perspective for the majority of buyers to consider, only in order to improve their own buyers in the hearts of the credibility. All things need to be considered in the long run so that they can truly become the last big winners.

B, more observation: the enemy, win. Why do others do better than me, where is he different? Observe more and learn more, and correct your own shortcomings. Everyone's creative thinking is different, but we can do very well as long as we are good at learning.

C, think more: Network marketing law too much, an innovative thinking can let you surprise.

Second, the classification information website: This kind of website mainly serves in the rental group, the audience is wide, the service crowd is many. Real estate brokers can still have a place to use their information. Because supply and demand contradictions still exist, the vast market demand and weak supply for the real estate brokerage company left conditions. Domestic more well-known sites: Word-of-mouth network, with its rich and efficient information services to more users, in the domestic market occupancy rate is very high. So how do real estate brokers get better development in this situation?

A, integrity: often found that real estate brokerage company published false rental information, and then when you call the past said the room has been rented out, what kind of room? I think every piece of information you publish should be true, and only in this way can you have a long and lasting business. Although we do not accept intermediaries high information fees, but strong market demand or agree with this model, after all, the real estate brokerage company also paid the information collection, release, contact and other investment.

B, Diligence: Expand their own information channels, build a wide range of information sources, in order to publish more of their own information, to obtain more opportunities to be selected.

Before talking about so much, from the real estate brokerage company's network must be applied, we must have some of these mature ideas. In fact, the network is a blossoming, can be on the platform, we may also unavoidably want to own a real estate platform, their own to operate, to achieve their own real estate media platform dream? If you are interested you can see my recommended property program (http://www.changehope.com), very suitable for real estate brokerage companies and real estate enthusiasts network entrepreneurship.