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Through the recent period of observation, especially from last month about 20th, Baidu's a big update, k a lot of stations. I pay special attention to the medical category of the website, found that Baidu punished more severe. Light is reduced to the right, heavy is k!
Baidu recently included the situation, has been not very stable, change greatly, the change is also quite fierce! To everyone on the map:
Included a lot less, many medical sites also encountered this situation. Some sites even lead directly to the K off. It seems that Baidu is really serious this time.
Why is this happening?
First of all, I would like to tell you that your site by K is certainly not an accident. Maybe before your site all normal, but by K must be a necessity. In this, the puppet to the Webmaster Friends Analysis of this situation in some personal opinion:
The station name of the website does not match with the content
Dear friends, set up a website, I think we all will have a theme, build what stand up what name. This point I think this is caused by K most important factor. In fact, this is very good understanding, we stand in the content is surrounded by their own station name and service, you can not build a hospital website, and the contents of the station is all sports News bar. Of course, this is only the author of a hypothesis. The point is to show that the relevance of the site is strong, at least your site to show the content to be consistent with your title.
Two. Exaggeration of title and content
This is a little bit the same as the above, but I think the same needs to be clarified separately. There are some sites, especially some new stations, the title of the post and content is too exaggerated, which is very objectionable Baidu. This is much easier to understand, the purpose of our site is to target Internet users. Here I give an example:
An enterprise through the television platform to display their brand, and advertising content exaggerated its words, seriously inconsistent. Do you think people will like it? Over time, it will definitely be blocked. A truth, user aversion, Baidu it will like it? Webmaster friends want to pass Baidu this platform to display their own website, or to the down-to-earth.
Three. The quality of the content in the station
Here I want to explain is that this quality is not the content of your station is how bad, but mainly refers to the content does not own the original, we all know that Baidu like original things. And we know that the way is always to a large number of replication, to a certain time, your site is full of Shanzhai version of content, a high degree of duplication of content, Baidu is also not like, certainly will be treated as a garbage site disposed of. I hope webmaster friends can not be completely original, you should at least do false original.
Four. Cheating and optimizing over
The use of cheating is undoubtedly a major business site taboo, no matter what you are engaged in the industry, the industry will have some rules. Breaking the rules, violating the regulations, is an inevitable thing. There is a red card on the football field, violate the rules, you will be fined out, enterprises have the provisions of enterprises, violate the rules, then you will also face punishment or even dismissal. Like the internet industry, Baidu has its own rules. Cheating and optimization over, it is natural to violate the rules of the industry, not only by peer contempt, search engine it is also very objectionable.
The author thinks that it belongs to a disguised cheating behavior. The puppet of the strings to the friends to analyze a few points:
1. Brush Flow
2. Outside the chain of short time surge
3. Keyword accumulation serious
Five. Links
Perhaps friendship links often many friends easily overlooked points, this is also a very important point of view, why it is important. Because in the author's opinion, for search engines, the weight of a site, not only the content of the station, external links also play a big role, especially links. Since it can give the site to pass the weight, so on the contrary, a site by K is down right, then your site will also be affected.
Okay, also almost, pull the puppet from the station and outside the station analysis caused the site by K several important factors, hope this time Baidu big update appeared some of the situation can give you webmaster friends sounded some alarm, affected friends don't lose heart, find out the problem, Wuzegamin, mistakes.
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