Analyze the internal factors of the website to improve the overall ranking

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A lot of webmaster in doing a long time after the promotion of the website, search through the search engine to find their own site or stay in the initial search engine included in the location, not through the search engine's bid rankings to improve the site in the search rankings, there is no other way to improve the rankings? Website to make out the first goal is to let users find you, and can easily find you, when the site ranked in search engine 3 pages later, the webmaster did the promotion of work will have no effect to speak of. So what are the factors that hinder the webmaster site rankings to improve it? Out of the question, we first need to find out why.

Whether the key words do well

The first thing to say is the keyword. keyword in the website promotion is always the dominant factor. The key words every move affects the development of the website. Key words are the focus of website promotion and optimization. Let search engines retrieve information and find that your site is determined by the keywords you enter. Keywords in the impact of the site ranking is the most important factor in the public factors in the forefront. Webmaster seize this key factor, choose good keywords, do the keyword, the site even if not do bidding rankings will get a good position.

1. Keywords location. You can distribute keywords wherever there is text. But avoid keywords piling up in the URL. In particular, the title tag, each page to set up a separate title tag, to avoid using the title tag to stack keywords.

2. Keyword density. Keyword density is a vague concept, you can choose your own keyword density generally for 2-8%, 3-7%, less than 10%, 5% or so. Keyword density is not the higher the better, the most appropriate keyword density is-do not in the keyword density to do the article, the pursuit of nature.

3. Keyword relevance.

Through Baidu, Google and other search engines to find the information resources needed, people will be accustomed to the search box to enter the required information in the core keywords, when the results of the search can not reach people's satisfaction with the required information, it will be based on the core words are added to modify the search results, To more accurately search for the content that is needed, and when that information is still not satisfied, the information is fulfilled by selecting the relevant information to search for.

4. Keyword selection

Keyword choice, keyword choice of good or bad, directly affect the search engine included in the situation, but also affect the browser is easy to search your site, and the appropriate keywords to the viewer plays a guiding role. So what kind of keyword should be chosen?

Select Related keywords

Select specific keywords

Choose a longer keyword

Key words that are spelled correctly

Select the most searched, the least competitive keywords

Whether the site's internal and external links meet the requirements

1. External links

That is what we call the outside chain, in improving the ranking and weight of the site, adding external links is a very important way, from other sites into their own site links, we can also call the reverse link. The link quality of the chain in the decision of our website in the search engine weight occupies a very important position. At present, increasing the external links is an important factor to improve the website. Search by search engines or query the site rankings by the top of the site, have a certain number of natural growth, high-quality backlinks.

At present, we usually do outside the chain type: Exchange links, navigation site Classification directory, net pick, blog, encyclopedia, question and answer platform, forum. These daily basic promotion is to help the site to increase the chain.

2. Internal links

We say that the same site under the domain name of the content of the link between the page (the content of their own site to link to their own site's internal page, also known as the site link). Reasonable site inside the empty link construction, can enhance the search engine's collection and the website weight. Internal links and keyword settings related to the search engine, through a large number of internal links to support a specific page, to help the content page theme focus, so that the search engine to identify which pages in your site is important, and thus promote the ranking of the page.

What is the content of the king?

A website If there is no site content as a support, just a light has gorgeous appearance of the empty bag, then do what kind of SEO site optimization, will not reach the goal of promoting and improving the site rankings. A large number of their own original content of the site, can make the site ranked competition in my absolute advantage. The nature of the content consists of two aspects:

1. Originality of content

We all know that search engine favorite is the original article of high quality, why Webmaster Advisory class site Chinaz, Admin5 or published articles can be quickly for Baidu, Google included, the site will also be favored by search engines, spiders are always concerned about such a site, not to say, From this point you can see the importance of the original content of the site.

2. Content Relevance

The content of the site is not related to the original, but also to meet the content of the site theme, and the site's key words relevant content.

Whether the site is updated daily

Some sites in the construction after the perennial tired months do not update, updates are occasional things. Search engine is very diligent, but search engine only to update fast, new, diligent website diligent. Have done site construction people have experience, when a website shelves, a lot of customers will complain, my site how has not been included in Baidu? Web site does not update, there is no content why do they charge you?

The above analysis may only be a factor affecting the ranking of the site, influence the site rankings of external factors also have, but people believe such a word decisive, as long as we do what we should do, do their own should do, and strive to make their site strong plump up, do not worry about the rankings will not be ranked.

Author: indications

Original load: Program supermarket network http://www.cxcs.com.cn/

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