Analyzing the promotion mechanism of micro-blogging and promoting the concept of literacy

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Now, people around me have their own microblog. Micro-blogging permeates everyone's space. Look at micro-blog, micro-bo, in micro-blog to feel happy, convenient information dissemination, open micro Bo can see the attention of the micro-blog dynamics. The idea of Weibo is to focus on information value and interpersonal relationships two points to capture the needs of users, to attract users to create amazing market value. Believe that a lot of webmaster also began to aim at Micro Bo this promotion platform, but, micro-bo bring us not only to promote the platform, there are advanced promotion concept. Below I will be based on micro-blog reprint, fans and other mechanisms to analyze the new revelation of website promotion.

Valuable information

According to the transmission characteristics of micro-blog reproduced, the use of streamlined editing, so that valuable information to each other reprint. For example, the popular Phoenix Forum Weibo, published in a compact space, with exquisite pictures, rich in information and give people a sense of quality. As packaged as a small gift, exquisite, people can not help but to see several times. It really does not like ordinary microblogging so casual topic interaction, it's every word original, without a bit of junk information. This can give our website to promote a little idea: the original article of the site through the streamlining of rich, outside the chain to promote the spread of each of the propaganda platform can bring users clicks, can let users reprint each other. Not only can have good publicity website effect, and the quality of the chain can improve our site rankings. At the same time this approach is not limited to micro-blogging, blogs, in the community, the forum is also valuable.

Active interaction with fans

First, like a lot of celebrity Weibo has a large number of fans, and these fans to interact with the release of micro-blog to let fans watch and become a message of dissemination of value. As long as there are reproduced this platform do not let go of promotion opportunities, if you can ensure that your information is valuable, the effect of promotion is very good. The website's microblog promotion creates the atmosphere which interacts with the user, through disseminates the specialized information means, helps the company to form the brand to consolidate the loyal user.

Second, the micro-Bo fans of this mechanism can gather popularity, in attracting users at the same time can form brand benefits. Similarly, the company's web site of the dissemination of information can be used between the reprint of comments, different media reprint, so that the promotion of information in the geometric multiple growth.

The combination with the blog

Microblogging and blog embodies two forms of promotional channels, many times the combination of both. Blogs Like many academics are mainly about publishing valuable articles, or a summary of sales books. The main function of Weibo is to promote blog posts, interaction with fans and so on. Let Weibo and blog to form the promotion of the right-hand. Blog and microblogging division, to achieve excellent website promotion effect.

(1) blog is a special propaganda value article of the main battlefield, to attract potential users.

(2) Micro-blog to make up a flexible way of communication to compensate for the shortcomings of the blog, closer to the distance with fans.

The promotion of the website can learn the advantages of this way, so that the length of the article with, effectively meet the needs of different users, in the release of valuable information to form the brand value when not forget and user interaction, consolidate customer groups. Many companies ' corporate blogs are trying to attract loyal customers. Through this mode of reference, blog professional Publicity Company's culture, professional information and product introduction. Weibo more focused on communication with customers, increase the relationship with loyal customers to maintain.

Microblogging and blog complementary let us to promote the concept of new thinking. Comprehensive, multi-level promotion is bound to enhance the site's promotion effect, we do not want to let our efforts to promote the waste, through the excavation of micro-bo this new medium, according to the characteristics of microblogging and blog, reasonable allocation of resources, we will be in the website to promote this road farther. Http://www.70498.com/A5 First, reproduced please retain A5 copyright, thank you webmaster support!